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    0.01.2010 Reshmi Pillai OB30.01.2010/ Reshmi Pillai/ OB

    LEARNINGLEARNING

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    Defining: LEARNINGDefining: LEARNING

    A relatively permanent change in behavior (orA relatively permanent change in behavior (or

    behavior tendency) that occurs as a result of abehavior tendency) that occurs as a result of a

    persons interaction with the environment.persons interaction with the environment.

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    Learning in OrganizationsLearning in Organizations

    Learning takes place as a result of practiceLearning takes place as a result of practice

    or through experienceor through experience

    With learning comes changeWith learning comes change

    Change must be relatively permanentChange must be relatively permanent

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    TYPES OF LEARNINGTYPES OF LEARNING

    Operant ConditioningOperant Conditioning

    Behavior ModificationBehavior Modification

    Social LearningSocial Learning

    Learning on your ownLearning on your own

    Learning by doingLearning by doing

    Continuous learning through creativityContinuous learning through creativity

    The learning organizationThe learning organization

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    Key ConceptsKey Concepts

    Unconditioned stimulusUnconditioned stimulus

    Unconditioned responseUnconditioned response

    Conditioned stimulusConditioned stimulus

    Conditioned responseConditioned response

    Key ConceptsKey Concepts

    Unconditioned stimulusUnconditioned stimulus

    Unconditioned responseUnconditioned response

    Conditioned stimulusConditioned stimulus

    Conditioned responseConditioned response

    Classical Conditioning TheoryClassical Conditioning Theory

    A type of conditioning in which an individualA type of conditioning in which an individual

    responds to some stimulus that would notresponds to some stimulus that would not

    ordinarily produce such a response.ordinarily produce such a response.

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    Classical Conditioning

    Unconditionedstimulus

    (food)

    Conditioned

    stimulus(metronome)

    Reflexresponse(salivation)

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    Emphasizes that people are motivated to perform orEmphasizes that people are motivated to perform oravoid certain behaviors because of past outcomes thatavoid certain behaviors because of past outcomes that

    have resulted from those behaviors.have resulted from those behaviors.

    Positive reinforcementPositive reinforcement

    Negative ReinforcementNegative Reinforcement

    ExtinctionExtinction

    PunishmentPunishment

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    From a training perspective, it suggests that forlearners to acquire knowledge, change behavior, ormodify skills, the trainer needs to identify whatoutcomes the learner finds most positive )andnegative).

    Trainers then need to link these outcomes to learners

    acquiring knowledge, skills, or changing behaviors.

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    Types of ReinforcementTypes of Reinforcement

    Positive reinforcementPositive reinforcement

    Providing a reward for a desired behavior.Providing a reward for a desired behavior.

    Negative reinforcementNegative reinforcement

    Removing an unpleasant consequence when the desiredRemoving an unpleasant consequence when the desired

    behavior occurs.behavior occurs.

    PunishmentPunishment

    Applying an undesirable condition to eliminate anApplying an undesirable condition to eliminate anundesirable behavior.undesirable behavior.

    ExtinctionExtinction

    Withholding reinforcement of a behavior to cause itsWithholding reinforcement of a behavior to cause its

    cessation.cessation.

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    Schedules of ReinforcementSchedules of Reinforcement

    Continuous Reinforcement

    A desired behavior is reinforcedeach time it is demonstrated.

    Intermittent ReinforcementIntermittent ReinforcementA desired behavior is reinforcedA desired behavior is reinforced

    often enough to make theoften enough to make the

    behavior worth repeating but notbehavior worth repeating but not

    every time it is demonstrated.every time it is demonstrated.

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    Schedules of Reinforcement (contd)

    Fixed-Interval Schedule

    Rewards are spaced at

    uniform time intervals.

    Variable-IntervalSchedule

    Rewards are initiated after afixed or constant number ofresponses.

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    Emphasizes that people learn by observing otherEmphasizes that people learn by observing otherpersons (models) whom they believe are credible andpersons (models) whom they believe are credible andknowledgeable.knowledgeable.

    Recognizes that behavior that is reinforced or rewardedRecognizes that behavior that is reinforced or rewardedtends to be repeated.tends to be repeated.

    The models behavior or skill that is rewarded isThe models behavior or skill that is rewarded isadopted by the observer.adopted by the observer.

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    Learning new skills or behavior comes from:Learning new skills or behavior comes from: directly experiencing the consequences of usingdirectly experiencing the consequences of using

    behavior or skills, orbehavior or skills, or the process of of observing others and seeing thethe process of of observing others and seeing the

    consequences of their behaviorconsequences of their behavior

    Learning is also influenced by a persons self-efficacy.Learning is also influenced by a persons self-efficacy.

    Self-efficacy is a persons judgment about whetherSelf-efficacy is a persons judgment about whethershe can successfully learn knowledge and skills.she can successfully learn knowledge and skills.

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    MatchMatch

    ModeledModeled

    PerformancePerformance

    AttentionAttention RetentionRetentionMotorMotor

    ReproductionReproduction

    MotivationalMotivational

    ProcessesProcesses

    ModelModel

    StimuliStimuli

    TraineeTrainee

    CharacteristicCharacteristicss

    CodingCoding

    OrganizationOrganization

    RehearsalRehearsal

    PhysicalPhysical

    CapabilityCapability

    AccuracyAccuracy

    FeedbackFeedback

    ReinforcemenReinforcemen

    tt

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    Five Dimensions of Social Learning Theory

    Symbolizing

    Forethou

    ght

    VicariousLe

    arning

    Self-Control

    Self-Effic

    acy

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    Goal setting theory is used in training program design.Goal setting theory is used in training program design.

    It suggests that learning can be facilitated by providingIt suggests that learning can be facilitated by providingtrainees with specific challenging goals and objectives.trainees with specific challenging goals and objectives.

    The influence of goal setting theory can be seen in theThe influence of goal setting theory can be seen in thedevelopment of training lesson plans.development of training lesson plans.

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    Need theories help explain the value that a personNeed theories help explain the value that a personplaces on certain outcomes.places on certain outcomes.

    Need theories suggest that to motivate learning:Need theories suggest that to motivate learning:

    trainers should identify trainees needs, andtrainers should identify trainees needs, and

    communicate how training program content relatescommunicate how training program content relatesto fulfilling these needsto fulfilling these needs

    If the basic needs of trainees are not met, they areIf the basic needs of trainees are not met, they areunlikely to be motivated to learn.unlikely to be motivated to learn.

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    Expectancy theory suggests that a persons behavior is

    based on three factors: Expectancy

    Instrumentality

    Valance

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    Expectancy theory suggests that learning is most likelyExpectancy theory suggests that learning is most likelyto occur when employees believe:to occur when employees believe:

    They can learn the content of the programThey can learn the content of the program(expectancy)(expectancy)

    Learning is linked to outcomes such as better jobLearning is linked to outcomes such as better jobperformance, a salary increase, or peer recognitionperformance, a salary increase, or peer recognition

    (instrumentality)(instrumentality) Employees value these outcomesEmployees value these outcomes

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    Adult learning theory was developed out of a need for a specificAdult learning theory was developed out of a need for a specifictheory of how adults learn.theory of how adults learn.

    It is based on several assumptions:It is based on several assumptions: Adults have the need to know why they are learning something.Adults have the need to know why they are learning something.

    Adults have a need to be self-directed.Adults have a need to be self-directed.

    Adults bring more work-related experiences into the learningAdults bring more work-related experiences into the learningsituation.situation.

    Adults enter into a learning experience with a problem-centeredAdults enter into a learning experience with a problem-centeredapproach to learning.approach to learning.

    Adults are motivated to learn by both extrinsic and intrinsicAdults are motivated to learn by both extrinsic and intrinsicmotivators.motivators.

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    These theories give more emphasis to the internalThese theories give more emphasis to the internalprocesses that occur when training content is learned andprocesses that occur when training content is learned and

    retained.retained.

    This information can come from another person or theThis information can come from another person or thelearners own observation of the results of his action.learners own observation of the results of his action.

    If the evaluation of the response is positive, this providesIf the evaluation of the response is positive, this providesreinforcement that the behavior is desirable to be storedreinforcement that the behavior is desirable to be storedin long-term memory for use in similar situations.in long-term memory for use in similar situations.

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    LEARNINGLEARNING

    ExpectancyExpectancy

    PerceptionPerception

    WorkingWorking

    StorageStorage

    SemanticSemantic

    EncodingEncoding

    Long TermLong Term

    StorageStorage

    RetrievalRetrieval

    GeneralizingGeneralizing

    GratifyingGratifying

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    Employees need feedback.Employees need feedback.

    Employees learn through:Employees learn through:

    ObservationObservation

    ExperienceExperience

    Interacting with othersInteracting with others

    Employees need the training program to be properlyEmployees need the training program to be properlycoordinated and arranged.coordinated and arranged.