Learning Session: Brainstorming 101
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Transcript of Learning Session: Brainstorming 101
Learning Session:Brainstorming 10114th January 2009
What is aBRAINSTORM?
Brainstorming is a group activity designed to generate a large number of ideas for the
solution to a problem (by gathering and building on all spontaneous ideas had by
everyone present)
What is thePROCESS?
» Team Leader prepares a brief» define the problem» sent to brainstorm team in advance
» Brainstorm Session 1» scribe takes notes and distributes to team
following the session» Brainstorm Session 2
» More ideas» Idea evaluation & filtering
The Process
TheRULES
THERE AREN’T ANY…
...but there are guidelines…
» Withhold your judgment of ideas » Encourage wild and exaggerated ideas » Quantity counts at this stage, not quality » Build on the ideas put forward by others » Every person and every idea has equal
worth
The Guidelines
NOTE:All ideas/ thoughts/ inspirations should be
recorded however "irrelevant" or "silly" they seem to be (one dedicated scribe who takes
notes and mails everyone afterwards – or someone writing on a white board that
everyone can see). Your initial idea may not work but it may spark off a valid idea in
someone else.
Isn’t brainstorming just for
CREATIVES?
» Brainstorm team should consist of a variety of people» Different skills» Different personalities» Familiar and unfamiliar with client /
brand / project and » Maximum of 7-8 people
Absolutely not!
What’s myROLE?
» To suggest ideas which will work as solutions
» To suggest ideas/ thoughts/ references which will stimulate solutions in others
» But most importantly: to SPEAK UP! No matter how stupid your idea or thought seems
What’s my role in a brainstorm?
There are nolimits!
Think big!Execution solutions come later.
How do IPREPARE?
Keep a record of cool designs, ad campaigns, ideas, jokes your granny told you… ANYTHING that you think rocks. Not that the idea is to rehash an old idea – but inspiration can
come from anywhere.
Some basic things to remember when
brainstorming...» Be clear of the objective for the session:
» i.e. we’re trying to come up with the best solution and most creative one – not necessarily the easiest of one that we know we can do.
» Live the project:» set another date – not too far off – for report
back, put pressure on each person to have at least one new cool idea to report back on (creates a sense of “living” the projects – always on our minds when we’re consuming media or surfing the net or running on the treadmill etc
Let’s give this “brainstorming” thing a try, shall
we?
Thank youfor your time.