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Transcript of Learning Objectives What are the distinctions between a norm and a role? How does each shape social...
Learning Objectives
• What are the distinctions between a norm and a role? How does each shape social behavior?
• What are the 4 reasons why people obey an authority figure?
• What is the difference between a situational attribution and a dispositional attribution, and how does the fundamental attribution error highlight this distinction?
• What is the difference between a situational attribution and a dispositional attribution, and how does the fundamental attribution error highlight this distinction?
Social and Cultural Psychology
The study of how basic social and cultural forces affect good and bad behavior
• Social Psychology:– How social roles, attitudes, relationships, and
groups influence behavior
• Cultural Psychology:– How culture and ethnicity influence roles and
relationships
Social cognition
The study of how the social environment influences thought, memory, perception, and other cognitive processes.
Researchers are interested in how people’s perceptions of themselves and others affect. . .RelationshipsThoughtsBeliefsValues
chapter 10
Definitions
NormsRules that regulate human life, including social conventions, explicit laws, and implicit cultural standards
RoleA given social position that is governed by a set of norms for proper behavior
CultureA program of shared rules that govern the behavior of members of a community or society, and a set of values, beliefs, and attitudes shared by most members of that community
chapter 10
What would you do?As part of an experiment on learning, you are told to administer an electric shock to another participant every time that participant misremembers a series of words. As the experiment proceeds, the amount of electricity you are administering rises. You started at 15 volts, but the switchboard goes up to 300. How far would you go before you refused to continue?1. 50 volts2. 100 volts3. 200 volts4. 300 volts
chapter 10
The Obedience Study:Stanley Milgram, 1960s
Objective:Would people would follow orders from an authority figure, even when the order violated their ethical standards.
Design:Participants were assigned to the role of “teacher” and another “volunteer” was assigned to the role of “learner”
• the learner was really part of the experiment and acting out a preset script
The “teacher” was told to give the “learner” an electric shock whenever the learner made an error in reciting a list of words he was supposed to have memorized
• increasing in 15 volt increments with each error• machine was labeled slight shock to danger to severe shock
chapter 10
The Obedience Study:Stanley Milgram, 1960s
Results:
Most people were far more obedient than anyone expected.
• Every single participant complied with at least some orders to shock another person.
• Two-thirds shocked the learner to the full extent.• “Teachers” obeyed the experimenter even when they were
clearly in a state of cognitive dissonance
chapter 10
The Obedience Study:Stanley Milgram, 1960s
Factors leading to Disobedience:
1. When the experimenter left the room
2. When the “learner” was in the same room
3. When 2 experimenters issued conflicting orders
4. When the person ordering them to continue was an ordinary man
5. When the subject worked with peers who refused to go on
chapter 10
The Obedience Study:Stanley Milgram, 1960s
Conclusion:Obedience is a function of the situation, rather than personality
The participants were not administering shocks because they had sadistic personalities or pent-up anger they were taking out on the learner, but because they are following orders from an authority figure and playing the role they were assigned and following the norms they felt the situation called for
chapter 10
The Obedience Study:Stanley Milgram, 1960s
Criticisms:UnethicalQuestion conclusions – personality traits can influence
willingness to obey an authority figure
chapter 10
The Stanford Prison Study:Zimbardo & Haney, 1970s
Objective:What would happen to college students when assigned to the role of prisoner or prison guard
Experimental Design:Subjects were physically and mentally healthy young men (college students) who volunteered to participate for money.
Subjects were randomly assigned to be prisoners or guards.
Basement of a Stanford building transformed into a prison, guards and prisoners had uniforms, students agreed to live there for 2 weeks
chapter 10
The Stanford Prison Study:Zimbardo & Haney, 1970s
Results:
Prisoners became distressed, helpless, and panicky.
Guards became:1. nice2. “tough but fair” 3. tyrannical
Study had to be ended after six days.
chapter 10
The Stanford Prison Study:Zimbardo & Haney, 1970s
Conclusions:
Demonstrated the power of roles
Obedience to authority
Example of how a social situation affects behavior, causing people to do things that seem “out of character”
chapter 10
Obedience• How is obedience to authority bad?
• If it is blind obedience• C.P. Snow “more crimes have been committed in the
name of obedience than in the name of rebellion
• How is obedience to authority good?• Laws help a society to function• Help people learn the appropriate social roles and norms
Factors in obedience:
1. Allocating responsibility to the authority
2. Routinizing the task
3. Wanting to be polite
4. Becoming entrappedEntrapment: a gradual process in which individuals escalate their commitment to a course of action to justify their investment of time, money, or effort
chapter 10
AttributionsAttribution theoryTheory that people are motivated to explain own and others’ behavior by attributing causes of behavior to the situation or a disposition
• Situational Attribution: Cause of action or behavior is due to something in the situation or environment
• Dispositional Attribution: Cause of action or behavior is due to a personality trait or personal motive
Fundamental attribution errorTendency to overestimate the influence personality factors and underestimate situational influence
chapter 10
Attributions
Self-serving biasTendency to take credit for one’s good actions but to rationalize one’s mistakes
• Good behaviors = Dispositional Attribution• Bad/Embarrassing behavior = Situational Attribution
Just-world hypothesisMany people need to believe that the world is fair and that justice is served.
Bad people are punished and good people rewarded.
Blaming the victim:restores believe in a just worldwrongly attributes dispositional reasons for something unjust
chapter 10
Attributions
Situational Dispositional
Fundamental Attribution Error
“Suzy played really bad in the soccer game today and allowed 6 goals!”
“Maybe she didn’t get a good night sleep”
“But the field was awfully muddy in the goalie box”
“She is so lazy”
“She is so incompetent”
Ignore the situational influences and emphasizing personality traits
Attributions
Situational Dispositional
Self-Serving Bias
“I donated $200 to the Breast Cancer Foundation this month”
It was Breast Cancer Awareness month
My best friend was doing the 3 day Breast Cancer walk and made me feel guilty about not walking, so I gave her a lot of money to make myself feel better
I am such a generous person
Ignore the situational influences when we do something good
Attributions
Situational Dispositional
Self-Serving Bias
“I yelled at my husband today”
Its that time of the month
I had a stressful day
I am a grouchy person
I have a bad temper
Ignore the dispositional influences when we do something bad
Your turnYour roommate studies hard for the psychology test, but does not do very well. After receiving the results, she says “It really wasn’t a fair test.” What sort of bias is reflected in this attribution?1. Fundamental attribution error2. Self-serving bias3. Just world hypothesis
chapter 10
Last Class in Review• Introduction to social and cultural psychology
– Norms: rules that regulate human life– Role: a given social position governed by norms– Culture: a set of shared rules that govern the behavior of its members
• Obedience:– Milgram Obedience Study– Stanford Prison Study– Factors in obedience
• Social cognition– The study of how the social environment influences thought, memory,
perception, and other cognitive processes• Attributions
– Attribution theory: people are motivated to explain own and others’ behavior by attributing causes of behavior to situation or disposition
• Situational and dispositional attribution• Fundamental attribution error, self-serving bias, just-world hypothesis
Learning Objectives1. What are attitudes and where do they come from?2. What factors can change our attitudes?3. How can groups influence our behaviors?4. Under what circumstances is groupthink likely to occur?5. How do diffusion of responsibility and deindividuation each predict
antisocial behavior by individuals in a group?6. What is ethnic identity and how might it contribute to ethnocentrism?7. How do stereotypes, prejudice, and discrimination differ from one
another?8. What are four conditions that promote the reduction of prejudice and
inter-group conflict?
Attitudes
A relatively stable opinion containing beliefs and emotional feelings about people, groups, ideas or activities
Explicit: we are aware of them, they shape conscious decisions
Implicit: we are unaware of them, they influence our behavior in ways we do not recognize
chapter 10
Where do our Attitudes come from?
• Learned from social-cultural interactions• Experiences, economic standing, social circles
• Genetics– Some traits are highly heritable
What factors can change our Attitudes?
1. Change in social environment and behaviors
• New information• New experiences
2. Need for consistencyCognitive dissonance: a state of tension that develops when a person simultaneously holds two contradictory cognitions or when a person’s belief is incongruent with his/her behavior
chapter 10
Influencing attitudes:Friendly Persuasion
chapter 10
Familiarity Effect:
The tendency to have positive feelings towards something because you have seen it frequently
Validity Effect:
Tendency to believe something is true because it has been repeated many times
Influencing attitudes:Friendly Persuasion
chapter 10
(And familiarity effect)
Implicit Memory Classical Conditioning
How can groups influence our behaviors?
1. Conformity
2. Groupthink
3. The Anonymous Crowd
ConformityTaking action or adopting an attitude as the result of group pressure
Experimental objective:To see what would happen when a group would unanimously contradict an obvious fact
Experimental DesignSubjects in group asked to match line lengths.
Confederates picked wrong line.
chapter 10
ConformityResults:
Subjects went with wrong answer in 37% of trials.
Conformity has decreased since 1950, possibly due to changing norms.
Individualistic vs. collectivist cultures
chapter 10
Groupthink
In close-knit groups, the tendency for all members to think alike and suppress disagreement for the sake of harmony.
Symptoms1. Illusion of invincibility2. Self-censorship3. Pressure on dissenters to conform4. Illusion of unanimity
Counteracted by1. Creating conditions that reward dissent2. Basing decision on majority rule
chapter 10
The anonymous crowd
If you were to be the victim of a crime in a public place, such as a mugging, in what situation would you be most likely to get help:
1. 1 person is passing by
2. Several people were in the area
3. Dozens of people were in the area
chapter 10
The anonymous crowd
Diffusion of responsibilityThe tendency of group members to avoid taking responsibility for actions or decisions because they assume others will do so.
• Bystander apathy
People fail to call for help when others are near because they assume someone else will
• Social loafing
When people work less in the presence of others, forcing others to work harder
• Deindividuation
Loss of awareness of your own individuality
chapter 10
Deindividuation
In groups or crowds, the loss of awareness of one’s own individuality.
FactorsSize of city, group
Uniforms or masks
Can influence either unlawful or prosocial behaviorsDepends on norms of specific situation
chapter 10
Group Identity
Social Identity: part of our self concept that depends on the political, religious, national, and occupational groups we identify with
Gives us a sense of place and position in the world
Ethnic Identity vs. Acculturation:
Ethnic Identity:A person’s identification with a religious or ethnic group
Acculturation:Identification with the dominant culture
Ethnic Identity vs. Acculturation:
4 ways to balance the conflict:
1. Bicultural: strong ties to both their ethnicity and the larger culture
2. Assimilation: weak feelings of ethnicity, but strong sense of acculturation
3. Ethnic Separatists: strong sense of ethnic identity, but weak feelings of acculturation
4. Marginal: connected to neither their ethnicity or dominant culture
Is America become post-ethnic?
Ethnicity vs. Acculturation
chapter 10
Ethnocentrism
The belief that one’s own ethnic group, nation, or religion is superior to all others.
chapter 10
EthnocentrismThe belief that one’s own ethnic group, nation, or religion is superior to all others…………………………………………Robber’s Cave Boys randomly separated into two groups: Rattlers and Eagles
To build in-group identity: each group worked on projects together
Competition between groups = hostility
To make peace between the groups: Groups required to work together to reach a goal
Conclusion:• Us-Them social identities are strengthened when two groups compete with each other
• Interdependence in reaching mutual goals reduces ethnocentrism
chapter 10
StereotypesCognitive schemas of a group, where the person believes
that all members of a group have common trait(s).• Summarizes a person’s impression of a group• Traits may be positive, negative, or neutral
How are stereotypes good?Allow us to process quickly new information and retrieve memoriesAllow us to organize experiences and make sense of differences
How are stereotypes bad?They can distort reality:
1. Exaggerate differences between groups2. Produce selective perception3. Underestimate differences within groups
chapter 10
Prejudice
A negative stereotype and a strong, unreasonable dislike or hatred of a group
chapter 10
Measuring prejudice
• Not all people are prejudiced in the same way.
• People know they shouldn’t be prejudiced so measures of prejudice have declined.
• Explicit vs. implicit prejudiceExplicit: conscious prejudice towards a groupImplicit: Unconscious prejudice or negative emotional feelings
that one tries to suppress
chapter 10
Measures of explicit prejudice
chapter 10
Measures of Implicit Prejudice
1. Experiments that pay attention to what people do, not what they say
2. Use fMRI and PET scans to determine what parts of the brain are involved in forming stereotypes and prejudices
3. Implicit Association Test (IAT)
Measures of Implicit PrejudiceAggression Experiment:• Objective:
– To determine if an individual’s implicit prejudice will be revealed (as aggression) when stressed or angered
• Experimental Design:– White students asked to administer a shock to black or white
confederates of the experiment– Experimental condition: participants overheard the
confederate making a nasty comment about them– Control condition: participants heard no nasty comments– Degree of aggression = level of shock
Measures of Implicit Prejudice
Aggression Experiment:• Results:
– Control: white students showed less aggression towards black confederates
– Experimental group: White subjects showed more aggression towards blacks when they heard derogatory comments
• Conclusion:• When people are stressed or angered they are not able
to hide negative feelings or prejudice they might have toward others
• To measure Implicit prejudice:Pay attention to what people do, not what they say
Measures of Implicit Prejudice
fMRI and PET scans:• Objective:
– Uses fMRI and PET scans to determine which part of the brain are involved in forming stereotypes and prejudices
• Results (2 studies):– When African-American and whites saw pictures of each
other, activity in the amygdala was elevated– Activity while looking at pictures of another ethnicity
depended on what the person was asked to do with the picture
• Amygdala was not activated when participants were asked to register faces as individuals or part of a visual test
• Amygdala was activated when they were asked to identify faces as members of a “black” category
Measures of Implicit Prejudice
Conclusion:If white students take longer to respond to black faces associated with positive words than to black faces associated with negative words it means the white students have implicit prejudice
Other interpretations:• Measures how much the word stands out•Measuring unfamiliarity with another ethnicity
chapter 10
Implicit Association Test (IAT)
Measures speed of people’s positive and negative associations with a target group
How can we reduce prejudice?
1. Groups must have equal legal status, economic opportunities, and power.
2. Authorities and institutions must endorse egalitarian norms and provide moral support for all groups.
3. Groups must have opportunities to work and socialize together, both formally and informally.
• Contact hypothesis: prejudice decreases when people have the opportunity to become familiar with those that the prejudice is against
4. Groups must work together for common goal.• Cooperation reduces the US-THEM thinking
chapter 10