Learning How to LearnCoursera: USC San Diego

So you want a career in

Which means you will need to learn about Consumer Behaviour.

And this means knowing yourself …

… because you’re a consumer!

Throughout this course you should try to fit the knowledge of consumer behaviour that you are

learning…

... to the knowledge that you have of yourself as a consumer.

This is called

Chunkingand its a highly effective way to learn

In fact we are going to take consumer behaviour theory and break it up into weekly

chunks.

And each week you are going to add the new chunk to your existing chunks so that by the

end of 13 weeks you’re going to fully understand ...

This !!!

What you won’t need to successfully complete this course

Highlighting

is a waste of time and will give you a false sense that you are actually

learning something when you are not.

Instead

when you are attending lectures write your own examples of how theory is used - association is a powerful learning tool as you will find out it is used a lot in marketing is part of the theory we

will examine in the topic of ‘Consumer Learning’

Even better

write down questions you have about the material - you can ask them during lectures, tutorials, office hours,, amongst your fellow

students, office hours, … whenever.

Besides ...

your text has key points already highlighted in bold and important points are highlighted in the

margins

So why soil a perfectly good text book with marker ink?

Here’s what you do need to be successful in this class -Your fellow classmates

Why ???

Well ... how do you know that you actually know?

(It’s something that has been bothering great thinkers for quite sometime !!!)

For us regular folks it should be enough to say we know something when we are able to

explain what it is we think we know to others

So get together with your classmates and discuss the course material

TalkShare ideas and examples

Discuss worries and questions and most of all

learn

Image CreditsSlide 2: http://www.sintetia.com/email-marketing-mas-rentable-redes-sociales/

Slide 3: http://theconsumerfactor.com/en/5-stages-consumer-buying-decision-process/

Slide 4: http://commons.wikimedia.org/wiki/File:Shadow_self-portrait.JPG

Slide 5: http://commons.wikimedia.org/wiki/File:Ben_Jigsaw_Puzzle_Puzzle_Puzzle.png

Slide 8: http://ilokabenneth.blogspot.hk/2014/01/how-marketing-mix-stimuli-are-used-to.html

Slide 8: http://en.wikipedia.org/wiki/Smiley#mediaviewer/File:Smiley.svg

Slide 9: http://www.globalsources.com/si/AS/Shenzhen-Bigtime/6008830097922/pdtl/Highlighter-Pen/1055446859.htm

Slide 14: http://blogs.telegraph.co.uk/news/jackrivlin/100197041/save-us-from-the-pompous-student-know-it-alls-setting-up-think-tanks-and-consultancies/

Slide 14: http://www.scmp.com/comment/insight-opinion/article/1356828/more-chinese-students-want-us-education-fewer-stay-job

Slide 14: http://www.evolllution.com/opinions/audio-understanding-adult-students/

Slide 15: http://abyss.uoregon.edu/~js/glossary/aristotle.html

Slide 16: http://www.students4bestevidence.net/tag/students/

Slide 17: http://www.counseling.msu.edu/students