Learning from Tragedy-Social Media Lessons from Events at Brockport
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Transcript of Learning from Tragedy-Social Media Lessons from Events at Brockport
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Learning from Tragedy
Observations on Social Media Response to death and disaster
Brockport S.M.U.G.
Nov. 1, 2012
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The Background
• Sept. 29 – Alex Kogut found dead in her dorm room.
• First murder in memory on campus
• Oct. 29- Hurricane Sandy slams her way up the coast
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Our response• Messages go out on Facebook and Twitter
before 6 am.
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Continuing to update•Sherriff’s Press Conference•Thank you •Notice of the arrest•Counseling Center•Official Statements•We updated the Facebook Page 8 times on 9/29-30•Updated Twitter a similar number of times.
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ResponsePeople were understandably sad angry and upset
Overwhelming support
Many concerns
Parents
Communication
Questions about Identification
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Our Community RespondsStudent said it better than we ever could
Good wishes
Thank yous
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We should never ever forget
• http://www.youtube.com/watch?v=Re0OuXPYQh0
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Lessons
• More is better than less• Be cautious, but be honest• Be respectful• Don’t underestimate your community• Trust your gut• Be human
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The hurricane
• Whoa• This is the day I almost snapped.
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Lessons
• You can’t win• Students want things now• Parents will freak• Rumors will spread
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The impact