Learning Digital Marketing is not optional anymore · Learning Digital Marketing is not optional...

www.digital-marketing-courses.itm.edu

Learning Digital Marketing is not optional anymore


ITM Executive Education Centre

in collaboration with

Post Graduate Program in Digital Media Marketi ng

(PGPDMM)(7 months - Only on Sundays)

announcing


As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.

Over 1 lac high-paying jobs await you!Are you ready for them?


Top companies are spending over Rs. 7000

crores a year

For every 100 jobs, only 35 trained Digital

Marketers are available.

420

300

150

Users Reach (in millions)

Internet Users

Spents for Digital Marketing (approx)

Extreme Shortage of Trained Digital Marketers.

420

300

150 Google and Facebook (Digital Marke:ng)

Top TV Channels

Top Newspaper and other media

Understanding the Statistics:

India is the 2nd largest Internet nation with

450 million users.

JOBSVacancies for Digital Marketing Jobs

No.

11:12:2014

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That’s why we’re here:At ITM Executive Education Center in collaboration with Power Image 3.0 Consultant, our focus is on delivering industry relevant and practical education.

l We’re here to make you ‘Job-Ready’ for the Digital Marketing Industry in 7 months.

l We’re here to give you real, “ready-to-work” training, not just theory and gyaan.

l We’re here to show you how to make a career in Digital Marketing, and we won’t pretend to make you an “expert”, like those other Institutes.


Our Vision1 To impart real-world, ‘ready-to-work’ digital

marketing skills to aspiring individuals, and make them Job-Ready for the Digital Marketing Industry.

2 To help companies/brands improve their ROI by 20-30%. Companies are wasting their money in Digital Marketing, and we aim to help them fix it.

3 To make India a global leader in Digital Marketing in next 5 years, by producing top talent and world-class innovation


Become a Digital Marketing ProfessionalDigital Newbies: If you are looking to enter the Digital Marketing Industry, we will train you like no other Institute will. You won’t just learn the basics. By the time we’re done with you, you will have planned and executed campaigns, managed budgets and costs and optimized campaigns by yourself!

Client-side Digital Marketers: If you’re working for a brand/company and are fighting for better ROI and managing your agency, we will teach you the strategies and tricks to improve your campaign ROI. We’ll show you the agency side of digital marketing and make sure you are not fooled by anyone!

Entrepreneurs/Start-ups/Small Business owners: We’ll teach you how to leverage digital marketing to reduce your marketing costs, attract more customers, sell online and more.


1. Faculties: No Professors, only Professionals! Each of our trainers are highly experienced professionals who will teach you after their 80-hour weeks working in Digital Agencies, managing the campaigns of top brands.

2. We’re super passionate about the power of Digital Marketing, and we want you to feel it too!

3. No BS, no bakwas in our Training curriculum. 40% theory and 60% live experience/projects and case studies.

4. Google Certification? We’ll train you to take on the Google Certification Test.

5. ITM Group has 25 years of experience, so we know how to run a training program

6. After-sales Service! Post-training, ITM will conduct a learning sessions every quarter for the next 1 year, to keep you updated and feeling fresh!

7. We’ll connect you to the best Digital Marketing Agencies as part of our placement assistance

8. The power of the ITM brand, and option to transfer in to ITM’s Executive Masters programs.

We’re better than the rest at teaching Digital Marketing, and we’ll prove it!


Curriculum(Detailed curriculum)

Module 1: Digital Marketing Introduction (16 hours)- The basics ( Paid, Earned & Owned )

- Market Statistics

- Why most companies fail / underperform in Digital Marketing

- Web Analytics Introduction

Module 2: Paid Search Marketing /PPC /SEM (32 hours)- Keyword Research, Campaign Structure & Effective Ad Writing

- Campaigns Uploading & Making Campaigns Live

- Remarketing, Mobile, Display, App Marketing & Video Marketing

- Case Studies & Best Optimization Strategy to Improve ROI

Module 3:Search Engine Optimization / SEO (32 hours)- Smart Keyword Research

- On Page & Off Page Concepts

- SEO Strategy to Improve ROI, Costing & Live Projects

- Case Studies

Module 4:Social Media Marketing / SMM / SMO / ORM (32 hours)- Understanding Social Media & It’s actual impact

- Facebook/Whats App/Twitter/Linked/Youtube Strategy & Costing

- Live Social Media Project

- Case Studies

h t t p : / / w w w. d i g i t a l - m a r ke t i n g -courses.itm.edu/programs/digital-marketing-program-7-months/

Go to Link

http://www.digital-marketing-courses.itm.edu/programs/digital-marketing-program-7-months/


Module 5:Email Marketing (16 hours)- Email Design Basics for Desktop & Mobiles

- Email Marketing Strategy & Costing

- Live Project

- Case Studies

Module 6:Website Designing & Developing (20 hours)- Basic Designing Concepts

- Technology & Developing Platforms Introduction

- Project Costing & Live Projects

- Case Studies

Module 7:Media Planning & Buying (16 hours)- Media Planning Concepts & Platforms Introduction

- Programmatic Buying

- KPI, Best Practices, Strategy & Costing

- Case Studies

Module 8:Web Analytics (16 hours)- Web Analytics Introduction & Basic Reports

- Multi Channel Funnel

- Web Analytics Data Implementation to Improve ROI

- Case Studies



Go to Link



Module 9:Integrated Marketing to Improve ROI (24 hours)- How to Integrate Offline & Online

- Integration Strategy

- Live Projects

- Case Studies

Module 10:Lead Management (4 hours)

Module 11:Digital Marketing Career Guidance (8 hours)



Go to Link



Our Experienced TrainersEach of our trainers have 5 to 15 years of actual digital marketing experience. That too across all digital media. They are practising professionals who work as full-time digital marketers.

Kamlesh SawalProgram Head - PGPDMM (Digital Marketing)Founder - Power Image 3.0 Consultanthttps://improvedigitalmarketingroi.com

- Digital Marketing Strategy, SEM, SEO, Google Analytics & SMO Consultant

- 12 Yrs Experience in Digital Marketing & Business Development

- 4+ Yrs Experience in Digital Marketing Training & Development

- Have executed & managed 70+ Digital Campaigns for brands like ITM Group, Samsung, GM, Angel Broking, ICICI Direct, ICICI PRU MF, Sharekhan, Ministry Of Tourism ( MOT ), Aircel, Voxpop, Turtlemint etc

- Previously, Group Head - Performance Marketing @ SMG India

www.linkedin.com/in/kamlesheksawal

www.twitter.com/kamleshsawal


Reema JainDigital Marketing Strategy & Branding ITM Group of Institutions

- 7+ Yrs Experience Digital Marketing Strategy & Branding

- Have been working on brands like ITM, Welingkar Institute of Management, Think Why Not.

- Expertise in Managing Google Adwords, Yahoo Search and Bing Adcenter, Paid Advertising.

https://www.linkedin.com/in/reema-

jain-88573a25

Neha VedantwarBusiness & SEO Head - Power Image 3.0 Consultant- 6+ Yrs Experience Digital Marketing &

SEO

- 2+ Yrs Experience in Digital Marketing Training & Development

- Have executed & Managed SEO Campaigns for more than 50 Brands like Berkshire, HDFC Bank, ICICI Bank, ICICI PRU MF, Tech Mahindra, Star Movies, Star World, Tradebulls, Turtlemint, ITM Group , Cleartrip, Cry etc

https://www.linkedin.com/in/neha-

vedantwar-45638138


Rohit VedantwarFounder @ Supramind Solutions

- 10+ years hardcore experience in planning and executing SEO campaigns

- Have executed & managed 80+ Digital & SEO Campaigns for brands like Cleartrip Travel Services (Including India, UAE and SA), Livein Jeans, Parekh Cards, The Kanchan Foundation, Tradebulls, Turtlemint, ICICI PRU, Fire Chief, Nirali Suits, Salwar Studio etc

www.linkedin.com/in/rohitvedantwar

Vaibhav BhadangeSr. Manager Digital Marketing at Tradebulls Securities- 7+ years of Experience, Specialized in

Planning, Executing, and Managing the Digital marketing Accounts.

- Expertise in Managing Google Adwords, Yahoo Search and Bing Adcenter, Paid Advertising.

www.linkedin.com/in/bhadangevaibhav


Challenge us!Why are we better than the rest?

We’ve asked ourselves the tough questions. Check out our answers and ask us anything more.

Q1) Who are the actual Trainers who will maximum sessions?

Some institutes show names & pictures of well known Trainers while taking admission but the actual classes are taught by very junior & inexperienced trainers.

Q2) What is Trainer’s experience, which brand they have worked with ?

In Digital Marketing, your learning is completely dependent on the trainer’s experience and level of expertise. Our trainers should have minimum 5 years of experience in executing & managing digital campaigns.


3) Have those Trainers actually executed any campaigns from A to Z ?

At most Institutes, trainers have never executed end-to-end campaigns and they do not know the practical aspects of campaign management. Our trainers are literally working on campaigns everyday.

Q4) What is the largest budget campaigns Trainers have managed/executed?

If your trainer has never managed a multi-crore campaign, how will they teach you to do the same? All our trainers have big-brand, big-money experience.

Q5) Will you help me to handle live campaigns ? The industry needs trained professionals who

understand and can execute a digital marketing campaign from start to finish. At ITM, each student will participate in creating a live, high-budget digital campaign, from concept to ROI calculation and reporting.

Q6) What is the exact curriculum? We’re proud of our highly practical and job oriented

curriculum. Click here for the exact curriculum.


Q7) Will I learn how to choose the right media and plan a Digital Campaign?

Our trainers will show you real-time insights from running campaigns. We’ll explain the role of each digital medium, eg: Facebook vs Twitter. We’ll teach you the KPIs, ROI projections and how to plan a multi-channel campaign, with budgets, benchmarks and deliverables.

Q8) What would I achieve after finishing your course ? At the end of 7 months, you’ll be JOB-READY! You’ll

be able to independently handle a search/social campaign for a company/brand. You’ll be able to go from concept to execution, from planning to reporting and everything in between.

Q9) Will you help/assist me to find a job in Digital Marketing Industry?

Yes! ITM has connects with a large number of Digital Marketing Agencies, who are hungry for quality talent. We will help you connect with these agencies and line up job offers. In addition, our Trainers themselves would be hiring for their own agencies.

Q10) What is the value of your certification ? This program comes from the ITM Group of

Institutions, a leader in career-oriented education for the last 25 years. Our mission is to provide industry relevant, career oriented training.


Get The Details

ITM Executive Education CentreManiben Nanavati Womens College,Vallabh Bhai Road, Vile Parle ( West ), Mumbai - 400056.

+91 93202 30059 +91 84339 73004

[email protected] [email protected]

Duration: 7 Months - Only on Sundays

Eligibility: Graduation in any Stream

Program Fees: Rs 60,000 + Taxes

Learning Digital Marketing is not optional anymore · Learning Digital Marketing is not optional...

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