Learning Delivery: Meeting the Learner Where They Are - Part 1
Transcript of Learning Delivery: Meeting the Learner Where They Are - Part 1
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LEARNING DELIVERYMeeting the modern learner where they are
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Monica Kraft
Director, Product Marketing
Xyleme
Cristine (Duckworth) Lipscomb
Sr. Learning Strategist
Intrac Inc. Chapman Alliance
#ModernLearner @XylemeLearning
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AGENDA
Workplace Challenges
Content Strategy and Governance
Roadmap to Maturity
6 mins
9 mins
9 mins
Introduction 3 mins
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POLL What are you experiencing in your organization?
• Overwhelmed • Distracted by interruptions • Impatient • Not enough time to do my job
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THE LANDSCAPEMountains of information
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Content Strategy is the methodology to solve business goals through the systematic design, development, delivery, and maintenance of content.
CONTENT STRATEGYA Business Process
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• Ensure Learning Systems are aligned with goals of the organization
• Ensure the systems serve as an enabler to individuals’ learning needs – easy to use – content remains relevant
GOVERNANCEGuardians of Content Delivery
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• Content is not a course• Content is smart• Content is shared• Templates drive consistency
CONTENT DEVELOPMENT4 rules of thumb What – Subject, Skill/Competency
Who – Job Role, Level, GeographyWhy – Goal
AuthorVersionType
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SMART CONTENT• Modular• Written for Reuse• Author tags for:
o Job Roleo Level - Novice, Intermediate, Experto Competency - Org. Specific
• Author is known• Version history is known• Type is known• Content is indexed for search
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SHARED CONTENT
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Searchable
Consistent
Accurate
Relevant
Maintainable
Measurable
Learning Path
Email with 3 min video and a checklist
LCMSFormal and Informal Learning
+ + + +
+ +
+ + +Classroom followed by email reminders, podcasts, and a coaching guide+ Glue
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EXAMPLE
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How to login
How to access billing history
How to adjust a payment
Client Service
During your day, you will receive a variety of requests from your clients and will need to check their account in order to address the client's need.
To do this you will access the Client Star system.
Once you are in the system, verify the client's identify by checking their….
If the client has an issue with their bill, you will need to check their billing history.
How to login
How to access billing history
In order to manually adjust a client's account, you must first login to the Client Star system.
And access the billing history
There are typically three types of adjustments that need to be made. The most common one is…
Sometimes you need to…
Billing Specialist
How to login
How to access billing history
How to adjust a payment
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CONTENT TEMPLATESInput Output
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Engagement
Engagement
System of Record
ContentDevelopment
ContentDevelopment
Content Development
Engagement
System of Record
System of Record
LearnerEngagement
TODAY’S ENVIRONMENTDistributed Learning
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EASE OF USE
• Where do people go now to get content?• Can we leverage that path? Or
simplify it?• How can we simply search
results?• What content is essential?
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RELEVANT CONTENTClear the clutter
• Content Organization for Discoverability
• Smart Content for Searchability• Analytics for continuous
improvement
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E
New Roles: Learning Design Consultant Content Developer Content Strategist/Librarian Template Designer
REACTIVE
CONTENT CAPABILITY MATURITY MODEL
CONTENT REUSE
LEARNING DESIGN AND STRATEGY
COLLABORATIVE DEVELOPMENT
LEARNING DELIVERY
Local Shared Media,Copy and Paste
Shared content library, Linked to source
Systematic reuse
Content = course, Hand crafted, variable quality
Content = course + resources, consistent quality
Consider content value for all audiences, create learning ecosystem
Enterprise needs, Impact vs. effort, Measure success, Continuously improve
Limited, Email Project management tools, personas, SME feedback
Peer review, writing for reuse, design standards, learner feedback
Rapid assembly, templates and standards, agile
Single modal, one-time use
Multi modal, device specific, one-time use
Multi-channel, multi modal, multi device, managed
Personalized and Adaptive experience
STRATEGICPROACTIVE
RESPONSIVE
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TECHNOLOGY + PROCESS
Content Distribution
LearnerEngagement
Content Development
Content Analytics
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THANK YOUMonica KraftDirector, Product MarketingXyleme
Cristine (Duckworth) LipscombSr. Learning StrategistIntrac Inc., Chapman [email protected] https://www.linkedin.com/pub/cristine-lipscomb/0/889/388
[email protected]://www.linkedin.com/ in/monicakraft
Register for Part II www.xyleme.com/news-events/events
Send your questions in advance to [email protected]
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