Learning as a Competitive Advantage
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Transcript of Learning as a Competitive Advantage
Tom Hood, CPA, CITP, CGMACEO
MACPA & the Business Learning Institute
Learning as a Competitive Advantage
Keeping your L>C
"In a world that shows no signs of slowing down, no individual
can rest on his or her intellectual laurels… The future belongs to this organizations, as
well as those individuals, that have
made an active, lifelong commitment to continue to learn.”
- Howard Gardner
Five Minds for the Future
2
OUR GYROSCOPE!
American Institute of CPAs
What CPAs have said about the future:
1. Changing demographics - Aging workforce, diversity, 4 generations in the workplace
2. Increased globalization, economic shifts and increasing competition3. The technological revolution - cloud, social, big data & XBRL4. Issues around Information Security, Privacy & data integrity5. Shift to consumer and employee power (from push to pull)6. Changes in the way we communicate - mobile, txt, skype
7. Work-life challenges or conflict - "do more with less", 24/7 work8. Information Overload - filter failure
9. Increasing complexity of rules and standards (IFRS, GAAP, PCAOB, SEC)
10.Economic uncertainty - deficit, debt and pressure on government
http://www.slideshare.net/thoodcpa/top-trends-to-watch-2012-cpa-horizons-2025
In 1997, the CPA profession crowd-sourced its future with over 3,500 CPAs in the CPA Vision Project
That was re-validated in 2011 by 8,000+ CPAs
CPAs...Making
sense of a changing
and complex world.
CPAs...Making
sense of a changing
and complex world.
Our core purpose, our reason for being is
Here is what they said…
The DNA of the CPAValues & Competencies
• Leadership• Communication• Strategic Thinking• Collaboration & Synthesis• Technologically Savvy
Our Vision Statement for the future is:( mandates to ourselves for a successful future)
• Communicating the total picture with clarity and objectivity,
• Translating complex information into critical knowledge,
• Anticipating and creating opportunities, and
• Designing pathways that transform vision into reality.
CPAs are the trusted professionals who enablepeople and organizations to shape their future.Combining insight with integrity, CPAs deliver
value by:
American Institute of CPAs® 8
Lifelong Learning
Technology
Market Permission
Trusted Attester
Pride in the
Profession
Worldwide Profession
Demographic ShiftsTrusted
Advisor
Value Propositio
n
Marketplace
Key Insights
Your Firm, Your Company,
YOU !
10
Wisdom from the MACPA Leadership Academy
According to these young professionals, the future is one in which CPAs:
● are proactive, flexible, adaptive and collaborative by nature;● have regained the trust of their clients and the public at large;● have successfully bridged the profession’s “leadership gap” by focusing on succession planning, personal growth, and generational cooperation;● have created the profession’s premier global industry standards and best practices;● have redefined the profession through work / life integration, collaboration, and a team-first approach; and● have earned a reputation as technological innovators.
Find your Edge
In a period of rapid change and increasing
complexity, the winners are going to be the people who
can learn faster than the rate of change
and faster than your competition.
- Tom Hood, CPA, CITP,CGMA
CEO of the MACPA & the Business Learning
Institute 11
Practice Areas
Competencies
Staff Levels
• How we work
• Skills we need• Knowledge• Skills• Abilities
• How we grow• Career Paths
The Learning Matrix
www.macpa.org
Staff Principal/
Director
Senior SeniorManag
er
Manager
Decision making by
specification, task specific
work
1st level supervision on
established guidelines & standards
1st level of strategic thought & focus on boundary spanning
activities
Assess & understand longer-term variables &
accomplishing future goals
Leading and/or developing new practice areas,
strategic alliances & talent
Critical
Turning
Point
Technical
Proficiency Lead
ersh
ip &
Stra
tegy
Copyright 2012 – Business Learning Institute
15
A leader’s job is to set context and provide hope and inspiration...
Tom Hood, CPA.CITPCEO
Maryland Association of CPAsBusiness Learning Institute
(443) 632-2301E-mail [email protected]
Web http://www.macpa.orgBlog http://www.cpasuccess.com
CONNECT – PROTECT - ACHIEVE