This is video 4.2 in the online course:

Learn SEO Copywriting

Module 4:SEO copywriting ‘tools of the trade’

What we’ll cover in this session

• Top 10 SEO tools you can use

• You can work smarter and faster when

you have the right tools at your disposal

• Need to know what the best ones are

1. Google search console

1. Google search console

• Need to sign in to your Gmail account

• The pro SEO’s secret weapon

• Content errors

• Duplicate titles/descriptions

• Inbound links

1a. Google page speed insights

• Check the speed and usability of your site on multiple devices

• Enter a URL, and this tool will test the loading time and performance for desktop and for mobile

• Identifies opportunities to improve

Example

How fast is your site?

2. Moz local listing score

• See how your local business looks online

• Moz crunches data from more than 15 different sources - including Google, Foursquare, and Facebook - to score your bricks and mortar business on how it looks online

2. Moz local listing score

• Results come complete with actionable

fixes for inconsistent or incomplete

listings

• https://moz.com/products/local

Example

3. Google Analytics

• Complete web stats and search insights

• In addition to tracking traffic on your

website, Analytics also surfaces many

keyword insights as to which terms

people use to land on your pages

• Alternative: Piwik

3. Google Analytics

Example

4. Google.com (in an incognito window)

• Discover auto-fill opportunities

• Searching Google.com in an incognito

window brings up autofill options

• Can help guide your keyword research

4. Google.com (in an incognito window)

• Ensures any customised search data

Google stores when you’re signed in

gets left out

• Also helpful to see where you rank on a

results page for a certain term

Example

• Search ‘Google Incognito’ to find out more

5. Google Trends

• Changes in search volume for key terms

• A quick browse or search through

Google Trends can show you the hockey

stick rise of potential terms and SEO

opportunities for your content

Example

6. QuickSprout website analyser

• Full analysis of your website

• The QuickSprout tool does a

comprehensive look at almost

everything:

– SEO optimisation, speed, tags, keywords, social,

links, and even competitor comparisons

Example

7. SimilarWeb

• View site stats for any domain

• Use this tool to compare traffic between

two websites, a helpful tool for

competitor research

Example

8. SEO site checkup

• Audit and score for your website

• Site checkup runs through a fast audit of

your site, checking for proper tags and

surfacing any errors that might come up

• https://seositecheckup.com/

Example

9. Copyscape

• Check for duplicate content

• Enter a URL for a blogpost or website

• Tells you where else that content exists

online

• https://www.copyscape.com/

10. Screaming Frog

• Helps you do fast, comprehensive

content audits

• https://www.screamingfrog.co.uk/about/

Other SEO tools

• Enterprise SEO tools:

– Linkdex

– Conductor

– Bright Edge

– SEO Clarity

Other SEO tools

• SEMRush

• Majestic SEO/Ahrefs (similar to Moz)

• Browser add-ons: Moz toolbar (Mozbar),

Firebug, HTTP Fox

Want more?

• https://moz.com/blog/100-free-seo-tools

This is the end of video 4.2 in the online course:

Learn SEO Copywriting

Module 4:SEO copywriting ‘tools of the trade’