Learn More About the UpShot Solution

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6/6/22 1 400 Million Daily Cups – Are you GAME CHANGER

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Transcript of Learn More About the UpShot Solution

Page 1: Learn More About the UpShot Solution

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400 Million Daily Cups – Are you in the game?

GAME CHANGER

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Innovation with Purpose The Beginning of UpShot™• Challenged by clients to offer a new solution for

single-serve• Re-engage consumers at home

• Capture at-home customer – stop store traffic decline

• Desire to have a better business model• Benefit of a better at-home brew

• Fresh brewed – not prepacked• Provide convenience and savings (per cup)

• Over 2 years in development • Started with the at-home filter• Consumer to fill with bulk coffee and brew at-home• Allows customer brands to have solution for

home brewing• Evolved into the full UpShot™ Solution• Based on open technology• Designed for roasters and brands to get into the game

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Awareness

From 2005 to 2013 awareness of single-serve brewing systems grew 23%

Industry Drivers

Three driving forces in single-serve are taste & quality, ease of use, and convenience

More A-Home Brewers

In 2013, 12% of U.S. Households own a single-cup brewing system

2 Cups Per Day

Those who drink coffee prepared with a single-cup system drink 2.2 cups per day on average

First Place

Coffee is the most popular beverage to prepare with a single-serve brewer

The Single Serve Format 2012: Evolving Perceptions Continued Growth, National Coffee Association (NCA)Datasstentials – 2013 National Coffee Drinking Trends (Preview of Results)

Single-Serve Is Booming!The UpShot™ Solution Allows Businesses to Take Advantage of

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UpShot™ Single-Serve SolutionBetter Coffee. Better Business. Levels

the playing

field

Satisfies both

consumer &

business demands

Offers a unique,

customizable

single-serve

solution

Provides packaging options

that fit any

business model Consumers can see

and smell their favorite roast

Royalty-free for greater business margin

opportunity

Filter and outer packaging are 100%

recyclable

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How Can the UpShot™ Solution Work for You?

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The UpShot™ Filter Format

Recycle with #5 plastics

Sealed with Coffee

Clear Frame

Non-Woven Mesh

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Unique Filter Design Harnesses LBP’s Extensive Technology Expertise

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Innovative Filter TechnologyUpshot Breaks Out of the Category

KEURIG is a registered trademark of Keurig, Inc., which is not affiliated or associated with LBP Manufacturing.

Water flows into the filter and

through the roast

Mesh filter accommodates up

to 13 grams for your ideal single-

serve coffee or tea

Brewed coffee flows through the mesh filter and into your cup

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• Proprietary mesh allows consumers to see the blend and smell the aroma

• Greater capacity allows for optimal brew• BPA Free• Recyclability distinguishes itself from other products

• Made from 100% polypropylene• Recyclable with other #5 plastics• This product may not be recyclable in all

areas. Check with local municipalities for recycling options.

• Partnered with Waste Management to validate sustainable life of product – “Design with Intent”• http://www.youtube.com/watch?v=A_bYGV0yISk• http://www.youtube.com/watch?v=oIZuy_6FOHY Compatible with Keurig®

and Other Single-Serve Brewers

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Consumer PreferenceDriving Category Toward Freshness, Variety & Sustainability Ap

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• Category & Consumer Research• Taste + Cost + Variety = Desire for a better

single-serve alternative• Consumer Usage• “I like that it is recyclable.”

• Purchasing Habits• “If this was filled with my favorite

roast, I would definitely purchase.”• “At the right price point, I know this is

saving me money.”• Today’s Consumer Appreciate the Difference!• “When I see the coffee – I am reassured

about the quality and taste integrity.”• “I can SEE & SMELL the coffee – seems more

fresh.”• “The coffee definitely seems more fresh.”

“The coffee is in a filter so you get to smell the

beautiful aroma before you brew it”

July 2013 Amazon.com Review

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Lidding Film

Lidding Film

Filter

Filter

Cell Bottom

Cell Top

Flow Wrap

Fresh Seal Offering for Foodservice and RetailThe fresh seal surrounds the filter and protects coffee from

oxygen, moisture and UV light!THERMOCELL™ Fresh Seal –

Recycle with #7 plastics*Flow Wrap Fresh Seal – Recycle with #7 plastics*

*This product may not be recyclable in all areas. Check with local municipalities for recycling options.

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Lock in Freshness with the Proper Outer Packaging

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Ready for the Retail ShelfIndividual wrapped UpShot™ Filters can be packed into a box that fits on

existing shelf space, similar to the current category leader.

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Range of Options for the Upshot™ Filter

What’s the Best Solution for your Business?Purchase Equipment for Inline Filling & Packing• Invest in packaging

equipment. Pre-qualified equipment fills and lids individual filters

Co-Pack with a Trusted Partner• Purchase capacity from

businesses that have already installed UpShot™ Filter packaging equipment

Convert Equipment• Retrofit existing machinery to

accommodate UpShot™ Filters

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Connect with Us on Another LevelJoin in on the Conversation, Today!

Follow Us@UpShotSolution

Like UsFacebook/UpShotSolution

Contact Uswww.upshotsolution.com

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http://www.upshotsolution.com/innovation#how-it-works

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SUCCESS:Brewed a Single Cup at a

Time

©2013 LBP Manufacturing, Inc. The ‘Filter in the Circle’ is a trademark of LBP Manufacturing. Patent (s) Pending.