Learn from day one bsa
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Transcript of Learn from day one bsa
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THIS SLIDES AND RESOURCES FOR STARTUP THINKING
bit.ly/suthink
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Hi, I’m Holger
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– Steve Blank
„A startup is an organization formed to search for a repeatable and scalable business model.“
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BUSINESS MODEL = CREATE VALUE
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VALUE PROPOSITION
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VALUE PROPOSITION (XYZ)
• „We help X do Y doing Z“
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VALUE PROPOSITION (CPS)
• Customer:
• Problem:
• Solution:
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FORMULATE YOUR VALUE PROPOSITION
• „We help X do Y doing Z“ or „Customer: Problem: Solution:“
• Then read it to the whole groupINTERACTION!
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ARE YOU SURE? NO, THESE ARE JUST ASSUMPTIONS.
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ASK YOUR CUSTOMERS!
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CC-BY-ND https://www.flickr.com/photos/wire_trade_fair/
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CC-BY-SA http://en.wikipedia.org/wiki/File:People_engaging_in_conversation.jpg
CC-BA-SA https://www.flickr.com/photos/rorycellan/
CC-BY https://www.flickr.com/photos/vasile23/
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BUILD A SIMPLE CRM
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HOW TO TALK TO CUSTOMERS?
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„I want to learn from you as an expert in electric vehicles.“
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„Tell me about how you charge your electric vehicle today.“
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„What is the worst thing about that?“
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„When was the last time you had that problem?“
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„Please tell me more.“
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„What other things are a problem?“
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„Can I come back to you when the prototype is ready?“
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„Who else should I talk to?“
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„Thank you.“
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RUN EXPERIMENTS
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Build
MeasureLearnMetrics
Experiments
New assumptions
Eric Ries: „The lean startup“
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THIS WAS JUST THE START…
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DEVELOP A WHOLE BUSINESS MODEL THAT WAY
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BUSINESS MODEL CANVAS
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BUSINESS MODEL CANVAS
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BUSINESS MODEL CANVAS
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Most importantly: Get out of the building!
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One more thing
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cleanlaunchpad.eu
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cleanlaunchpad.eu
€17.500 prize money
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cleanlaunchpad.eu
€17.500 prize money
Get accepted at
Green Garage
Accelerator