2014 Marketing Fast Track

LEAP FORWARD

Content MarketingContent Marketing is surly the next big thing. It has proven records that great stories create strong engagement with consumers. Brands will consider themselves as a role of ‘Publisher’, not ‘Advertiser’. Content Marketing will shift to centre of gravity of marketing.

Checklists Brand’s Content Strategy Brand’s Content Team Brand’s Journalist Mindset Media for Brand’s content

Video Content

People will consumer video content more and more. It will become major formats that people want.

Checklists How to create video content, both quantity

and quality What kind of video content that brand can

conquer

Mobile World

Mobile device will change the way we connect to the world. The stat show that mobile usage significantly increase during past few years

Checklists Brand’s mobile site Brand’s mobile content Brand’s mobile experience Any thing, Any where, Any time mindset Multi-Screen Concepts

Big Data

Digital world make data visible. These become a big change to analyse consumer behaviour, a new way to research your target.

Checklists Tools to get data from digital world How to track action and transform data Tools to analyse the data Data specialist

Marketing Automation

When the world become tsunamis of data, there is an opportunity to use data to automate marketing activities. (e.g. send email to user when they mention about xxx more than 3 times)

Checklists

Marketing Automation Tool How to evaluate the data and transform to

action

Real-Time Marketing

Digital technology and social media empower brand to take advantage of real-time marketing with trending topics in the town. That create a lot of opportunities to be part of conversations

Checklists Real-Time Marketing Staff Real-Time Mind Set Real-Time Monitoring Tools Real-Time Operation

Native Advertising‘Native advertising is a web advertising method in which the advertiser attempts to gain attention by providing content in the context of the user's experience'

Checklists

Channels that brand can use native advertising

Wearable Device

Wearable device will be the next big thing for consumer. These intelligence devices can get a lot of data, become forth screen and more..

Checklists

Ways of using data from wearable device Wait for “the big hit” e.g. Smart Watch

Brand Utility

Brand utility become another good tactics for engaging with consumers. It create impressions and good experiences.

Checklists

No need to be always amazing, try to be utility brand

User Curated Channel

People can now create their own channels, curating their preferred content for their network.

Checklists What interest that brand can

tackle

Thank You.Nuttaputch Wongreanthong @nuttaputch www.nuttaputch.com