Leap card
description
Transcript of Leap card
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Leap Card Use
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What is a Leap Card?
A Leap Card is a reusable plastic smart card that can be used instead of paper tickets to pay-as-you-go for transport in Dublin.
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Aims
How much influence it is having on the transportation of Dublin residents
improve the quality of the services towards leap card use
Sample size : 30
Residents of Ireland
A variety of ages, genders, professions
Have different preference on transportation
Sample
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FindingsFindings regarding how many people heard about leap card before
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Avoiding delays
Saving money
Flexible
Convenient
Quicker
Safety
Others
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00%100.00%
Findings regarding the reasons for using a leap card
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Findings regarding the frequency of using a leap card
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Findings regarding whether it should be expanded to other cities in Ireland
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Expanding to other cities Top up should be more flexibleProvide a more competitive price Let more people know
Findings regarding services that need to be improved
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Evaluation
Majority of the respondents have heard about leap card.
Juniors use leap card more , Seniors use it less.
Tourists usually won’t choose the leap card .
The frequency for using a leap card is a little bit low.
Saving money and convenience are the main benefits.
Problems:
Expanding the use of the Leap Card to other cities in Ireland.
Top-up way should be more flexible
Providing a more competitive price
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Conclusion
A tendency to use leap card
Some services that need to be improved
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Bibliography
http://southdublin.today.ie/2014/06/19/news-leap-card-tourists/
https://www.leapcard.ie/en/Home.aspx
https://www.behance.net/gallery/9792661/Leap-Card-Brand-Identity-Project