Lean UX presentation (UXSG meetup #9)
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Sharing of Lean UX case studies
Transcript of Lean UX presentation (UXSG meetup #9)
LeanUX Its not lazy UX, Its about minimizing waste Raven Chai
Founding Principal Consultant 2 RAVEN CHAI Founding Principal
Consultant Over 15 years experience as a technologist, designer and
user experience practitioner Completed over 120 UX projects since
2006 Evaluated and assessed more than 1,000 startups across Asia
Formed a local UX Community - UXSG User Experience Professional
Association - Asia Region, Leadership Team Founder & Principal
Consultant Founder of UXSG Community Partnership / Mentorship
Certi8ied Practising Management Consultant under SPRING Singapore
UX Consulting - What We Do Design Research and Service Design
Methodology Some stuff Im involved in... Public Sector Private
Sector Agenda 1. Introduction 2. Overview 3. Design Stories 4. Key
Learnings 5. Resources
h6p://konigi.com/les/konigi/images/what-is-ux.png What does the
word Lean UX mean to you? Lean UX implies that less UX is being
done. ! That couldnt be further from the truth, nor is it something
we should encourage. Source: Ar*cle from Whitney Hess, Feb 27, 2011
- Why I detest the term Lean UX
hFp://notjustalive.les.wordpress.com/2010/12/lazy-cat5.jpg Its NOT
lazy UX You still gonna work hard!!! Source: Ar*cle from Je
Gothelf, Mar 07, 2011, Lean UX: GeUng Out Of The Deliverables
Business hFp://www.vuidesign.net/wp-content/images/documenta*on.jpg
It is NOT Anti-deliverable It is a refocusing of UX efforts away
from the documentation and moves towards validating product
hypotheses Source: Ar*cle from Je Gothelf, Mar 07, 2011, Lean UX:
GeUng Out Of The Deliverables Business It is NOT
design-by-committee Who needs vision when you have meetings?
hFp://www.joerib.com/wp-content/uploads/design-by-commiFee.jpg The
only thing being removed is waste Minimizes the time spent heading
down the wrong path
hFp://notjustalive.les.wordpress.com/2010/12/lazy-cat5.jpgSource:
Ar*cle from Je Gothelf, Mar 07, 2011, Lean UX: GeUng Out Of The
Deliverables Business Prototype communicates everything The fastest
way between you and your customers
hFp://xunyangixd.les.wordpress.com/2011/04/just-the-ux-process-large.jpgSource:
Ar*cle from Je Gothelf, Mar 07, 2011, Lean UX: GeUng Out Of The
Deliverables Business You dont need The Spec to keep control You
are in the problem-solving business, and you dont solve problems
with design documentation.
hFp://www.arcelormiFal.com/distribu*onsolu*ons/repo/angelique/Corporate_picture_Document_Control_MR_RF.JPG
Source: Ar*cle from Je Gothelf, Mar 07, 2011, Lean UX: GeUng Out Of
The Deliverables Business If you spend 3 months perfecting a design
only to 8ind out it fails to meet customer and/or business needs,
youve just ! wasted 3 months of your life, not to mention your
teams Source: www.jegothelf.com/blog Lean UX Metrics-Driven
Design/Research SHIPPING IS ONLY THE BEGINNING The Value of the
Minimum Viable Product The bare feature set needed to prove out a
hypothesis Source: Ar*cle from Je Gothelf, Mar 07, 2011: Lean UX:
GeUng Out Of The Deliverables Business
hFp://i-cdn.apartmenFherapy.com/uimages/re-nest/plane12609.jpg
Started with a boring 3 minute video in 2008 for their minimum
viable product, beta waiHng list jump from 5,000 to 75,000 in one
day (Mar 2008) Started in 1984 with a single Boeing 747 ying a
single route (Gatwick to Newark and back). As they got the Virgin
magic working and debugged, they added more planes and more routes.
Examples of Minimum Viable Product (MVP) It started out as a simple
WordPress blog, the point.com with a widget that used AppleScript
to send PDFs coupons via Mail.app Same principle is applicable for
the larger, growing Mirms too! You probably wont fancy the 1st
version of Facebook, but it started to address user needs rst From
iPhone 2G to 4S model since January 9, 2007 2004 2007 20092012
Despite Basecamps popularity, the team keeps improving the UX and
usability of the portal 29 Jun 2007 11 Jul 2008 8 Jun 2009 24 Jun
2010 7 October 2011 Agenda 1. Introduction 2. Overview 3. Design
Stories 4. Key Learnings 5. Resources Story 1 Application in SDLC
methodology Case Study - SMRTConnect Mobile App Some facts:
Commuters wants it More than 80% visitors are repeat users But
received plenty of complaints and negative feedback Drastic drop in
usage due to poor performance and usability Yearn for better
improvement User Research - Customer Data Identify the problems
first User Research - StoryBoarding Focus on people, not user
interface User Research - Paper Prototyping Cheaper - Better -
Faster way to get your story right Interaction Design - Understand
Design Guidelines Read to fast track the design process Interaction
Design - Develop a Low-Fidelity Prototype Focus on interaction
behaviour that are intuitive to the users Interaction Design -
Usability Findings 23 users provide invaluable feedback on the
prototype Validate the design based on facts, not opinions
Interaction Design - Increase the Prototype Fidelity Define Design
Specifications Rapid Prototyping Process Start small with a only
few key areas, grows in breath and depth over multiple iterations
Launched iPhone v1.1 on 19 Sep 2012 Design > Build > Launch
Quantitative data Qualitative data Identify key pain points Create
storyboard, focusing on people behaviour and social norms Paper
prototyping to validate interaction Elow Create low-Eidelity
prototype for guerrilla user testing Adopt design best practices
Guerrilla user testing to validate hypothesis Iterate design and
create high-Eidelity prototype Create design document for technical
development Iterate design along when discover new user scenarios
Launch v1 Eirst, validate usage behaviour and plan for v2 Launched
after 6 months of User Research, Prototyping and Coding Launched
iPhone v1.1 on 19 Sep 2012 Story 2 Application in Startup
environment Case Study - Schoozit Mobile App The team wants to
develop a solution to collect information about a childs growth,
development and education. Put$together$such$informa1on$
clearly$&$1mely$into$a$ $Learning$Journey.$ User Research -
Understanding your target users motivation Why and how they may use
the product Teachers responses 13 30% 11% 37 28% 32 2% 2 34 2% 3
26% Parents responses 2 14% 4 29% 21%5 36% 3 User Research -
Identify your users pain points Pre-school Teachers 2 3 1
Documenting too many portfolios - Lack of manpower - Not able to
document with full focus - Multi-tasking Not able to document
immediately by writing notes or using camera Lack of time Parents 4
When children are frequently absence from school Childs behavior -
Repetitive actions and motivational rewards DifEiculty in
organizing photos and videos2 1 Initial findings gives you a
starting point User Research - Observation and depth Interviews
gives you insights with context Validate your assumptions A Typical
Day in School Observation on how lessons were carried out Depth
Interviews with Users Understand their motivations, needs and pain
points Experience Design - Understand where your product can be
most effective Design Customer Journey Map Scenario 1: Teacher TUV
decided to create a development milestone for her students so that
it could act as a goal to what is needed to be achieved by a
certain period of time. With the development milestones, it could
be of any type of developement be it language, motor skills, etc.
and parents are allowed to update the date as to when it must be
achieved. Teacher TUV Parents Child!s Development Milestones Ok
Language Age: Development: Date: 29 Dec 2012 Ages 6 to 12 Child!s
Development Milestones Ok Language Age: Development: Date: 15 Dec
2012 Ages 6 to 12 Scenario 2: Teacher TUV has to set a
!to-do"checklist for the students and parents to view so that it
could act as a reminder and students are able to complete the tasks
given. With the to-do checklist, parents will be able to check up
on their childs task and make sure they have completed it. Once
completed, parents are able to update the checklist. Teacher TUV
John"s Parents John completed his Maths homework. Today!s Checklist
Ok Maths H/W Spelling Test Revision Today!s Checklist Send Maths
H/W Spelling Test Revision Notication Teacher TUV requires your
acknowledgement Student!s Progress Acknowledge John Tay 06/10/2013
- Full marks for spelling Parents Once teachers have updated on the
students progress, parents will receive a notication alert asking
for their acknowledgement. Parents will read through the progress
and able to acknowledge it simply by pressing on the Acknowledge
button. Scenario 3: At the end of the day, Teacher TUV updated on
all of her students! progress for the spelling test she conducted
earlier on and she requires all parents to acknowledge on their
child!s progress. Teachers are able to tag student before posting
out the remarks. Same goes for uploading a photo. They can tag
student and also put a caption after taking a photo of the students
progression. Afterwhich, parents will receive a notication alert on
the tagged photo or remark. Scenario 4: Teacher TUV wants to update
on one of her student!s progression by posting remarks as well as
taking a photo and uploading it to the student!s prole for his
parents to view. Post Photo Post Caption Tag John is starting to
socialise! John Tay Teacher TUV of Class XYZ Post Remark Post
Remark Tag John needs to improve on his spelling. John Tay
Notication Teacher A has tagged you in a photo. Teacher A has left
a remark. John!s Parents Given that Teacher XYZ teaches two
classes, the search results will be restricted to only the classes
that she is teaching. Search Ok May May Chua May Wong Teacher XYZ
of Class XYZ and Class TUV May Chua Class XYZ May Wong Class TUV
May Lim Class PQR Scenario 6: Teacher XYZ wants to search for one
of her students named May Wong from Class TUV. ParentsTeacher TUV
of Class XYZ Parents: I would like to enquire about tomorrows
lesson Teacher A: Yes sure. How may I help you? Parents: How would
tomorrows lesson benet my child? Message Messages can be set to
private where only chosen recipient(s) (Teachers/Principal) is/are
able to view. Teacher XYZ of Class XYZ Teacher PQR of Class TUV
Principal Scenario 5: Parents having a personal conversation via
Schoozits message feature with their childrens teacher(s)
Appendix5.7 Appendix5.1 Appendix5.2 Appendix5.3 Appendix5.4
Appendix5.5 Appendix5.6 In terms of tagging photos, Teachers are
allowed to tag students even from other classes that they are not
teaching. Scenario 7: Teacher TUV attended the Inter-Class
Competition and took photos which includes students from other
classes and she wants to tag them. Inter-Class Competition Teacher
TUV of Class XYZ Post Photo Post Caption Tag Competition David
David Chua David Chan David Chua Class TUV Simon Tan Class PQR
Story 3 Application in Agile UX Approach Due to sensitivity of the
case study, the slides for Story 3 will not be available for public
viewing Agenda 1. Introduction 2. Overview 3. Design Stories 4. Key
Learnings 5. Resources
hFp://www.kickerstudio.com/blog/images/ux.jpgSource: Ar*cle from
Jared M. Spool, Nov 30, 2011, Is There Any Meat on This Lean UX
Thing? Lean UX is just UX. But UX isn't always Lean UX. 2. Features
begin as hypotheses to be tested before heavy investment 3. A
feature starts as a minimum valuable feature, and then iterates 4.
Proof carries more weight than opinion 5. The team talks to real
customers on a regular basis, including in-person 1. You are
composed of small, goal-driven, cross-functional teams How Lean UX
may work well? How Lean UX may not work well? 1. If your
stakeholders requires formality to justify decisions 2. If you need
to deal with legacy systems and require regular updates
Relationship - UX is not UI UI UX
hFp://www.kickerstudio.com/blog/2008/12/the-disciplines-of-user-experience/
A user-friendly UI = Good UX UX UI how people feels while they do
certain things what people use to interact with the product
Emotional Technical Agenda 1. Introduction 2. Overview 3. Design
Stories 4. Key Learnings 5. Resources Recommended Books Online UX
Web Resources Smashing Magazine UX Booth UIE Blog Johnny Holland UX
Matters Fast Company Jeff Gothelfs Blog Conferences UXPA London, 21
- 24 Jul 2014 UX Australia, 26 - 29 Aug 2014 UXPA Indonesia, early
Nov 2014 User Friendly China, 13 -16 Nov 2014 UXSG Conference, 1 -
3 Oct 2014 RAVEN CHAI Email: [email protected] Twitter:
@ravenchai Publications / Featured in:
http://www.slideshare.net/uxconsulting
http://www.uxconsulting.com.sg/articles