Lean Startup Tools

@barryoreilly www.barryoreilly.com

LEAN STARTUP TOOLS Some lightweight tools with a massive punch!

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What is the proble

m we

we want to test

What is our solution

to that problem

What assumptions ar

e we making

about our customers in te

rms of

our solution.. test

the riskiest 1

st If assu

mptions are in

validated… chang

e solution

If assumptions

are validated

… test next r

iskiest

customer ass

umption

Business Model Canvas by Alex Osterwalder

Conference Business Model Canvas

Problems getting it up?

http://launchrock.com

Problems getting it up?

Is there interest?

Do people sign

up?

Customer contacts

for later…

Not sure what you look like?

http://unbounce.com

Not sure what you look like?

Are people interested?

http://www.kissmetrics.com

Are people interested?

What are people

doing on the site

Feature usage

http://aytm.com

Free to use on your own list - Remember those launchrocket sign ups ?!?!

Talk to you interested customers?

http://www.snapengage.com

Free to trail

Interview customers live, when they are looking at your site and engaged Detailed visitor information

Get people to test the product

Sadly L

You have to pa

y… 3 people $90

But 1 year money ba

ck guarantee

Wonder if I’ll b

e a happy cust

omer in a years

time?

PC and Mobile testing

Feedback in an hour

GET OUT OF THE BUILDING!

Peg… rubber band

and USB camera