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Lean startup & customer development with Javelin Experiment Board
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Transcript of Lean startup & customer development with Javelin Experiment Board
Lean Startup & Customer Development
with Javelin Experiment board
TAAVI LINDMAA UX designer & lean evangelist twitter: @taavilindmaa [email protected]
About Me
• Lean UX Designer @ Trinidad Consulting
• Certified Gamification designer
• Researcher for “The Gamification Revolution” by Gabe Zichermann
• Worked in NYC @ Dopamine Creative Agency
• Advised & Incubated at Founder Institute NYC & TLN
On Twitter @taavilindmaa
LEAN?
• Using less resources
• Building less features
• Decreasing cash spent
• Creating value for customers
Define your customer groups
When creating personas take in considerations the following:
1. Demographics2. Aspirations and Fears3. Technology and Media Consumption4. Shopping/purchase Habits5. Superpowers6. Friends Group
Customer group
Tom - Age 30
He’s been the music guru among his friends since college and isn’t stopping now. He wears casual, comfy clothes whenever possible. Eats and hangs outside with friends and spends everything he earns. Single and lives in artistic neighbourhood.
Technology - uses latest iPhone and has apps to keep him updated of new stuff
Market: Estonia
Persona group: Office worker
Name: Mailis Kask
Job position: Business development associate
Demographics:
Age: 35
Education: Higher
Languages: Estonian, English, Finnish
Nationality: Estonian
Family: Married, 2 children
Personality: social, active, hard worker, ambitious,
worries about her looks
Technology: Android smartphone and Windows PC
at the office.
Customer group
SOLUTION
Do not define until the problem is validated.
Why? Because every problem has multiple solutions.
How to ask?
GOOD: Who, What, When, Where, Why, How BAD: Would you like... Do you…
The more you ask someone to imagine something, the less you can trust their data
While interviewing
• Go in with 2-3 objectives
• Have real conversation
• Record data or write down
• Friends and family doesn’t count
HOW TO FIND PEOPLE?
1.Strangers on Street
2.Shopping Mall & Cafe’s
3.Bored People
4.Craigslist 5.LinkedIn6.Cold Calls
@taavilindmaa
What's next?
• Talk to real customers (min 25 people)
• If problem validated then set up landing page and start collecting currency
• Else pivot and change at least one input
LANDING PAGE
• Unbounce.com
• Launchrock.co
• Strikingly.com
• Wordpress templates
• Twitter Bootstrap
@taavilindmaa