Lean @HubSpot

aka “My Many Mistakes”

Yoav Shapira / @yoavshapiraAugust 25th, 2011

TABLE OF CONTENTS

HubSpot Context

Things Not Covered

Meaty Data

Q&A

1234

1HubSpot Context

What’s HubSpot?

SaaS$250 - $1,500+ / month.

Actual customer giving actual feedback!

Hey, an actual revenue ~hockey stick

2Not Covering…

Lean Startup Theory – you

know it already.

But if not, read:• Ries• Blank• Maurya• Prendergast• Cancel• Etc.

Early

days

3The Meat

You know the loop…

So HOW do we learn?

Let me count the ways…

Dev sits next to our

lead customer, HubSpot

Marketing.

Customer Support: a chance to

teach

UserVoice: near-free, fun, easy

NPS: open-ended comments FTW

CHI: Customer Happiness

Index

Learn from each other: wiki (under-

rated)

User group meetings.

You know the loop…

Everyone codes +

deploys…

Deploy more often as you grow…

Good for theory

geeks like me: Flow.

… with an improving safety net.

I ♥ Nagios

I ♥ Graphite…

… so much that I have 2 examples!

Measure business metrics.

You know the loop…

Scale horizontall

y: small teams

Each team does their

own planning

“Science Fair”

Commitment & demos

1 line of code to create experiments

1 line to deploy, thx Q Team!

All trunk, no

branches.

Feature gates /

switches control rollout.

See Flickr / Etsy /

Facebook.

Tech stack matters less than

most think.

11Avoid Vanity Metrics

Real Metric

s CHI

Code Coverage?

NPS

Usage

Adoption

91% of

executives hear “fail” when you

say “fail fast”*

91

Talking << doing. #JFDI

Product – Market fit is never done.The product will never be ready.

Image credit: netzkobold

I’m Yoav Shapira.Nice to meet you ;)Thanks for listening.

@yoavshapira