Lean prototyping for entrepreneurs
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Transcript of Lean prototyping for entrepreneurs
PrototypingFor Startups
Original iPod Prototype
Lean
What this talk is about
Who am I?
2 short stories about
prototyping
A prototype is worth a thousand pictures
A picture is worth a thousand
words
What's a prototype?
Early versionof an idea
Testable
Early versionof an idea
This is nota prototype
This is nota prototype
This is
Why Prototype?
To answer questions
and generate new ones
Validate yourassumptions
compare alternatives
Fail early
and cheapl
y
To Visualize your ideas
and share them with others
To Visualize your ideas
Teaminvestors clients
users
and share them with others
To Visualize your ideas
So youFake it
till youmake it
What makes a good
Prototype?
QuickYou can create multiple versions fast
and iterate even faster!
CheapYou wouldn't mind throwing it away and
starting all over again
MinimalContains onlycore features
Pictures ChatFavorites Check-in
TestableYou can put it in front of people and have them
try it out
(instead of just telling them about it)
MeasurableYou can get the numbers behind what's working and what's not.
And hopefully fun to create and use
How I DoRapid + Cheap
Prototyping**Without writing code
1Plan
Define stories, and identify tasks
Create a user flow diagram
Sketch rough interface screens
Photo courtesy of StevenVanwel on Flickr
2BuildPhoto courtesy of Mr. T in DC on Flickr
Decide what you want to prototype
Which questions do you want to answer?
Design main screens
Login screen
Main screen
Create UI states
Profile pop-up
Update Status
highlight update
Add user interaction
3Test
Test several prototypes
To get objective feedback
Decide what to measure
To get accurate feedback
Choose the right users
To get relevant feedback
Ask them to think aloud
To get constant feedback
Interview them at the end
To get even more feedback
4Refine
Discuss results with your team
Integrate findings
Test againwith users
5Share
Have your team play with the prototype, instead of writing long specification documents
Why I prototype
with Keynote
Design tool without
feature creep
SlowLow fidelity High fidelity
Fastclickable
Prototypes
Basicshapes
The ones you need, without the distraction of the ones you don't need
AlignmentandSnapping
Visualstyles
K L
K L
Copy Style
Quickly share styles across shapes
Master slides- Less copy/paste
- Update multiple pages with a single change
HyperlinksAdd user interaction without writing code
Slide Transitions
ExportHyperlinks are preserved!
Test on Device
Without doing any extra work
Works with Adobe suite
CopyPaste
Embed product demos within
your presentations
And it costs less than $20
Firehose Demo
5 Golden Rules for
Lean Prototyping
Don't fall in love with your early ideas
If you can't play with it, it's still a fantasy
EVERYTHINGis an experiment
Favor kaizen over perfection
Be a good storyteller
Thank you!Questions