PRACTICAL GUIDE ON HOW TO APPLY THE

LEAN METHODOLOGY FOR PD

Hello!I am Billy

I am a Product Manager at a game technology startup.

You can find me at:@BilyanaVachevahttps://productmanageronthego.wordpress.com/

WHAT IS LEAN PRODUCT

DEVELOPMENT?

IDEA

BUILD

CODEDATA

MEASURE

LEARN

Minimize time

Assume nothing! Test everything and apply what you have learned to create a product

your target market needs.

➜ Investing time and resources in a “wrong product / feature”

➜ Failing to identify a prospective market segment

➜ Communicating a weak message to prospective clients

➜Underprice / Overprice your product

WRONG ASSUMPTIONS LEAD TO :

➜Design a hypothesis➜Come up with an experiment which will

help you prove/ disprove the hypothesis➜Choose a metric for success➜Conduct the experiment➜Make conclusions➜Change your product or business model

HOW TO TEST YOUR ASSUMPTIONS?

EXAMPLEBased on my experience as a

PM

Problem I want to learn what the needs and problems of teams

working on mobile game UI are.How could I talk to them?

Hypothesis

Hypothesis 1

I believe that if I reach mobile game developers via Linkedin, they will provide me with feedback.

Hypothesis 2

I believe that if I reach mobile game developers via Email they will provide me with feedback.

Experiments

Experiment 1

Get in touch with 10 people via Linkedin and ask them to share their experience.

Experiment 2

Get in touch with 10 people via Email and ask them to share their experience.

50%

Response rate via email

DESIGN A MEANINGFUL

HYPOTHESIS AND A MEASURABLE

EXPERIMENT

“I believe that target group X will do Y, within a specific time range”

FOCUS ON VALIDATING HYPOTHESIS CRUCIAL FOR YOUR PRODUCT OR

BUSINESS!

CHOOSE A MEASURE FOR SUCCESS

Thanks!Any questions?

Get in touch:@BilyanaVachevahttps://productmanageronthego.wordpress.com/