Lean ITP 12.8.2015

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Lean @ ITP An experiential 2 week workshop January 11-22, 2016 NYU ITP Information Session: December 8, 2015 Jen van der Meer

Transcript of Lean ITP 12.8.2015

Page 1: Lean ITP 12.8.2015

Lean @ ITPAn experiential 2 week workshop

January 11-22, 2016NYU ITP

Information Session: December 8, 2015Jen van der Meer

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Why:We embrace a creative, iterative, and collaborative approach to making things — but launching a product out into the world takes a somewhat different set of skills.

How does one make sure people want to use what they make?

How does one figure out how to support an idea with the right business structure?

Is the idea strong enough to turn into job — career — a side business — or company?

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Ideas

Build

Product

Measure

Data

Learn

Lean Startup Business Model Canvas

Key Partners Key Activities Value Propositions

Customer Relationships

Channels

Revenue StreamsCost Structures

Key Resources Key Channels

Customer Segments

Lean:

Lean LaunchPad

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Lean @ ITPEnter Lean at NYU ITP The experiential workshop in entrepreneurship

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Lean @ ITPLearning how to supercharge your network capital

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Lean @ ITPBusiness models thrive on networks.

Key Partners Key Activities Value Propositions

Customer Relationships

Channels

Revenue StreamsCost Structures

Key Resources Key Channels

Customer Segments

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Who this is for:

Any (enrolled NYU) student who wants to pursue a path to entrepreneurship, or work in an entrepreneurial company.

Please note: this is a non-credit opportunity, it does not provide degree credit toward the ITP degree.

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Teaching teamJen van der Meer:

Jen is a business model expert, angel investor, and founder of Reason Street. Formerly: Dachis Group, Frog Design, Organic, Wall St. analyst.

Adjunct at NYU ITP since 2008, teaching Lean, Bodies and Buildings, Products Tell Their Stories, and the ITP Pitchfest. Mentor in the NYU Summer LaunchPad Accelerator, Blackstone LaunchPad, and NSF I-Corps. Steering Committee for the NYU Healthcare Innovation Challenge. MBA at HEC in Paris,

@jenvandermeer @reason_street

Christin Roman:

Christin is a user experience design consultant. Christin helps startups design and launch great products by focusing on their users first. You can see Christin’s work at I Hate Robots - which comes from a quote from Red Burns, the founder of ITP, who said,“I hate robots. I don’t believe in artificial intelligence, I believe in artificial augmentation.”

ITP ’07 and former mentor in Lean at ITP.

@xinroman

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Once and future mentorsTom Igoe, ITP Julie Berkun Fajgenbaum, Tweed Wolf Tarikh Korula, seen.co Andy Weissman, USV Angad Singh, Lolly Wolly Doodle Britta Riley, Windowfarms Corie Hardee, Little Borrowed Dress Frank Rimalovski, NYU Jennifer Hill, International Tech Venture Lawyer John Bachir, Medstro Leah Hunter, FastCo Lindsey Marshall, NYU Michal Krasnodebski, Shutterstock. Miguel Senquiz and Sam Valenti IV, Drip.fm

Peter Fusco, Lowenstein Matt Harrigan, Grand Central Tech Nihal Parthasarathi, CourseHorse Phoebe Espiritu, TechStars Robert Fabricant, Dalberg Summer Bedard, Betaworks Travis Hardman, Annotary Thomas Gerhardt, Studio Neat Vlad Vukicevic, RocketHub John Bachir, Medstro Sarah Krasley, ITP , Scott Miller, Bolt Ventures, Dragon Innovation + We augment with speakers and mentors based on your ideas

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Asking core questions

Why/Purpose

Story

Team to build

Motivation

Self + Team

Persona/Segment

Value Props

Relationships Channels

Activities Resources Partners

Cost/Revs

Business Structure

Vision

Human Impact

Eco Impact

Culture / Impact

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Triple Loop Lean

Are these the right questions

Context Assumptions Actions Results

Are we doing the right things?

Are we doing things right?

Single Loop

Double Loop

Triple Loop

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Fun intense 2 weeks

Intro Team

FormationWhy +

Personas

Value Props + Generative

Design

Vision + Story + Oz Test

Relationships Channels +

First Test

Motivation + Team

Activities + Resources

Cost/Revs + Impact

Indie vs. VC? Story x 2

Lessons Learned

Jan 11 Jan 12 Jan 13 Jan 14 Jan 15

Jan 19 Jan 20 Jan 21 Jan 22

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FormatFlipped classroom

4-5 minute videos

Quick Q&A

Role play interviews

Practical learning - financial modeling, persona

Customer interviews - in field 40-50 interviews per team per week

Hypothesis/test crit from teaching team and advisors

Early evening talks - mentor discussions

1:1 mentorship

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“Get out of the classroom”

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Fee / creditsOur aim was to expose lean and customer discovery thinking to as many students as possible, so we’ve made this a no credit, affordable workshop

$200 (Early bird fee $175 if you enroll by December 10)

Money will be pooled into a marketing and prototype test fund, distributed to students who propose an experiment that can be conducted over the 2 weeks of the workshop

This is a no credit workshop

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Lean @ ITP benefitsDevelop a customer mindset, build your potential customer list, supercharge your network capital

Build your business model muscle memory

Prepare for incubators/accelerators/investors or know what it will take to bootstrap

Meet NYC ecosystem supernodes, potential partners, investors, and mensches

Mentally prepare for entrepreneurship

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Sign up!

https://tisch.nyu.edu/itp/events/fall-2015/event--lean-at-itp

www.jenvandermeer.org

Indicate interest via the Google form…

Email [email protected] with any questions