Lean ITP 12.8.2015
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Transcript of Lean ITP 12.8.2015
Lean @ ITPAn experiential 2 week workshop
January 11-22, 2016NYU ITP
Information Session: December 8, 2015Jen van der Meer
Why:We embrace a creative, iterative, and collaborative approach to making things — but launching a product out into the world takes a somewhat different set of skills.
How does one make sure people want to use what they make?
How does one figure out how to support an idea with the right business structure?
Is the idea strong enough to turn into job — career — a side business — or company?
Ideas
Build
Product
Measure
Data
Learn
Lean Startup Business Model Canvas
Key Partners Key Activities Value Propositions
Customer Relationships
Channels
Revenue StreamsCost Structures
Key Resources Key Channels
Customer Segments
Lean:
Lean LaunchPad
Lean @ ITPEnter Lean at NYU ITP The experiential workshop in entrepreneurship
Lean @ ITPLearning how to supercharge your network capital
Lean @ ITPBusiness models thrive on networks.
Key Partners Key Activities Value Propositions
Customer Relationships
Channels
Revenue StreamsCost Structures
Key Resources Key Channels
Customer Segments
Who this is for:
Any (enrolled NYU) student who wants to pursue a path to entrepreneurship, or work in an entrepreneurial company.
Please note: this is a non-credit opportunity, it does not provide degree credit toward the ITP degree.
Teaching teamJen van der Meer:
Jen is a business model expert, angel investor, and founder of Reason Street. Formerly: Dachis Group, Frog Design, Organic, Wall St. analyst.
Adjunct at NYU ITP since 2008, teaching Lean, Bodies and Buildings, Products Tell Their Stories, and the ITP Pitchfest. Mentor in the NYU Summer LaunchPad Accelerator, Blackstone LaunchPad, and NSF I-Corps. Steering Committee for the NYU Healthcare Innovation Challenge. MBA at HEC in Paris,
@jenvandermeer @reason_street
Christin Roman:
Christin is a user experience design consultant. Christin helps startups design and launch great products by focusing on their users first. You can see Christin’s work at I Hate Robots - which comes from a quote from Red Burns, the founder of ITP, who said,“I hate robots. I don’t believe in artificial intelligence, I believe in artificial augmentation.”
ITP ’07 and former mentor in Lean at ITP.
@xinroman
Once and future mentorsTom Igoe, ITP Julie Berkun Fajgenbaum, Tweed Wolf Tarikh Korula, seen.co Andy Weissman, USV Angad Singh, Lolly Wolly Doodle Britta Riley, Windowfarms Corie Hardee, Little Borrowed Dress Frank Rimalovski, NYU Jennifer Hill, International Tech Venture Lawyer John Bachir, Medstro Leah Hunter, FastCo Lindsey Marshall, NYU Michal Krasnodebski, Shutterstock. Miguel Senquiz and Sam Valenti IV, Drip.fm
Peter Fusco, Lowenstein Matt Harrigan, Grand Central Tech Nihal Parthasarathi, CourseHorse Phoebe Espiritu, TechStars Robert Fabricant, Dalberg Summer Bedard, Betaworks Travis Hardman, Annotary Thomas Gerhardt, Studio Neat Vlad Vukicevic, RocketHub John Bachir, Medstro Sarah Krasley, ITP , Scott Miller, Bolt Ventures, Dragon Innovation + We augment with speakers and mentors based on your ideas
Asking core questions
Why/Purpose
Story
Team to build
Motivation
Self + Team
Persona/Segment
Value Props
Relationships Channels
Activities Resources Partners
Cost/Revs
Business Structure
Vision
Human Impact
Eco Impact
Culture / Impact
Triple Loop Lean
Are these the right questions
Context Assumptions Actions Results
Are we doing the right things?
Are we doing things right?
Single Loop
Double Loop
Triple Loop
Fun intense 2 weeks
Intro Team
FormationWhy +
Personas
Value Props + Generative
Design
Vision + Story + Oz Test
Relationships Channels +
First Test
Motivation + Team
Activities + Resources
Cost/Revs + Impact
Indie vs. VC? Story x 2
Lessons Learned
Jan 11 Jan 12 Jan 13 Jan 14 Jan 15
Jan 19 Jan 20 Jan 21 Jan 22
FormatFlipped classroom
4-5 minute videos
Quick Q&A
Role play interviews
Practical learning - financial modeling, persona
Customer interviews - in field 40-50 interviews per team per week
Hypothesis/test crit from teaching team and advisors
Early evening talks - mentor discussions
1:1 mentorship
“Get out of the classroom”
Fee / creditsOur aim was to expose lean and customer discovery thinking to as many students as possible, so we’ve made this a no credit, affordable workshop
$200 (Early bird fee $175 if you enroll by December 10)
Money will be pooled into a marketing and prototype test fund, distributed to students who propose an experiment that can be conducted over the 2 weeks of the workshop
This is a no credit workshop
Lean @ ITP benefitsDevelop a customer mindset, build your potential customer list, supercharge your network capital
Build your business model muscle memory
Prepare for incubators/accelerators/investors or know what it will take to bootstrap
Meet NYC ecosystem supernodes, potential partners, investors, and mensches
Mentally prepare for entrepreneurship
Sign up!
https://tisch.nyu.edu/itp/events/fall-2015/event--lean-at-itp
www.jenvandermeer.org
Indicate interest via the Google form…
Email [email protected] with any questions