Lean Innovation an der HSLU
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Transcript of Lean Innovation an der HSLU
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Norbert ZellerLuzern, 25. Mai 2016
Lean Innovation“Increase Success Rate of Startups”
BetriebswirtschaftIngenieure
StartupLean
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Keep in mind
Don’t sell the products you can buildBuild the products you can sell
Life is too short to build things nobody wants
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Experience -‐ What‘s in for me?• experience-‐check
• Agile experience (in theory, in practice)
• Lean Manufactoring (SCRUM, Kanban, ..)
• Lean Innovation (Lean Startup, Canvas, BML-‐Loop, Customer Journey/Development, ..)
• expectations (WIFM)• 1 Question – 1 Post-‐It
5 Minuten
13./14.4.2016 www.pragmatic-‐solutions.ch3
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Norbert Zeller, [email protected], +41 79 402 74 59
• EE FH, MoMMZSG• Management Teams in various functions• Partner at Trivadis AG• StartAngels member• Board member• Entrepreneur• Agile executive coach at pragmatic solutions
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What is a Startup?
A human institution designed to create new products and services under condition of extreme uncertainty(Eric Ries, The Lean Startup, 2011)
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Goal: To improve the Success Rate
Source: Ash Maurya «Running Lean»
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• 66% of successful Startups significantly change original business idea
• “wrong” product and “premature” scaling
• 9/10 failing
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Traditional versus Lean
Source: Ash Maurya: Running Lean7HSLU -‐ 25. Mai 2016 www.pragmatic-‐solutions.ch
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825. Mai 2016 www.pragmatic-‐solutions.ch
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Goal of Lean Innovation Framework
Finding a business model, which is
• profitable• repeatable• scalable
or let the Startup die and start a new one9HSLU -‐ 25. Mai 2016 www.pragmatic-‐solutions.ch
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Lean Innovation Framework
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Problem/Solution Fit, Prod/M-Fit?
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See: http://practicetrumpstheory.com/2012/02/why-‐lean-‐canvas/
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How?
ScaleProduct Market
fit
Problem Solution
fit
Qualitative Validation
Quantitative Validation
Is Business Model profitable, repeatable and scalable?
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By iterating Lean Canvas Ideas with Build-‐Measure-‐LearnFeedback Loop through 3 stages until we reach:
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Early Adopters
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2.5% 13.5% 34% 34% 16%
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Where is the risk?
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BML Feedback loop
Design experiment
Proposal, Pretotype,Landing page, MVP …Results
Analyse results:persevere, pivotor quit?
weeks not years
Assumption/Hypothesis
Run experiment
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Source: Eric Ries: The Lean Startup
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Running – scaling lean
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www.nasdaq.com/de/symbol/tsla/interactive-‐chart
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MVP Definition
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The minimum viable product is that product which has just those features and no more that allows you to ship a product that early adopters see and, at least some of whom resonate with, pay you money for, and start to give you feedback on. Eric Ries
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Minimal Viable Product
An MVP is NOT a crappy version of the final product.
The challenge is to achieve “minimal” and “viable”.
No one said that this is easy
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Learning is hard and often frustrating
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LEARN: … or pivot
Pivot: A change in strategy without a change in vision
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Experiment Report
Why is it relevant?
Quantify your goalsset scope/timebox
Plan how to executeexperiment
Results = Data
Document the learning (validated,invalidated or inconclusive)
Test value and growth hypothesis first
Move to next experiment
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Lean Dash Board (Lean Stack)
Flow
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Lean Dash Board: Example
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Customer Example:Insurance Company
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Combine “What?” with “How?”
ScaleProduct Market
fit
Problem Solution
fit
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More information• HBS article „Why lean start up changes everything“www.steveblank.com
• Steve Blank: “Startup Owners Manual”• Eric Ries: ”Lean start up“• Ash Maurya: ”Running Lean” “Scaling Lean”• Alexander Osterwalder: “Business Model Generation”• Brant Cooper: “Entrepreneurs Guide to Customer
Development”HSLU -‐ 25. Mai 2016 www.pragmatic-‐solutions.ch 28
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The end
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