Lean communication
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Lean Communication
to achieve
Corporate Communication Governance
www.lucaleonardini.com
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The vision
Lean Communication helps to align the
Corporate Communication Governance
to the new and always changing markets needs.
luca leonardini www.lucaleonardini.com
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Corporate information today is managed, modified, shared, stored
from a number of different and destructured information pools
INFORMATION POOL
Communication today
luca leonardini www.lucaleonardini.com
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INFORMATION POOL
All conversion and tranformation processes have currently created and consolidated
an intermediate level of communication
which has become a critical factor for different company areas.
Information must be free from the technology and
must be always ready to be used or assembled.
Communication today
luca leonardini www.lucaleonardini.com
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Social Network
Web
Apps
Customers
Interfaces & Services
OTHERPOOLS
INFORMATION POOL
Intermediate level of
conversion & tranformation processes
Marketing & Communication today
luca leonardini www.lucaleonardini.com
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JUST A UNIQUE INFORMATION POOL
Lean Communication & Marketing
Social Network
Apps
Customers
Interfaces & Services
Web
luca leonardini www.lucaleonardini.com
PrintOTHERPOOLS
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Real time multichannel information distribution
without workflow redundancies
Benefits of Lean Communication
1. consolidating the value of internal processes;
2. contributing to brand globalization;
3. increasing productivity with the same resources;
4. time-to-market reduction;
5. more efficient management control;
6. reducing costs.
luca leonardini www.lucaleonardini.com