Information Session

November 15, 2014

Jen van der Meer | jd1159 at nyu dot edu

Josh Knowles | chasing at spaceship dot com

LEAN LAUNCHPAD AT NYU ITP

Rockets Sketches borrowed from Harry Allen Design

Jen van der Meer, Adjunct Professor at ITP since 2008 ITP courses + workshops: Bodies and Buildings, Products Tell Their Stories, ITP VC Pitchfest. Currently: Luminary Labs, Health Data Challenges, and also SVA Products of Design.

Josh Knowles, ITP ’0715+ years as an independent developer/consultant, working with numerous brands and start-up clients (currently under the aegis of Frescher-Southern, Ltd.)

ITP TEACHING TEAM

@CHASING

@JENVANDERMEER

Tom Igoe – ITP, Arduino

Julie Berkun Fajgenbaum, Stern, Yolko

Michael Levitz, R/GA

Sarah Krasley, Autodesk

Chris Milne, IDEO

Ajay Revels, Polite Machines**

John Bachir, Medstro**

2014 MENTORS

Michal Krasnodebski, Shutterstock.

Miguel Senquiz and Sam Valenti IV, Drip.fm

Peter Fusco, Lowenstein

Matt Harrigan, Grand Central Tech

Matt Jones, Google

Nihal Parthasarathi, CourseHorse

Phoebe Espiritu, TechStars

Phin Barnes, First Round Capital

Robert Fabricant, frog design

Summer Bedard, Betaworks

Tarikh Korula, Seen.co

Travis Hardman, Annotary

Thomas Gerhardt, Studio Neat

Vlad Vukicevic, RocketHub

2014 ADVISORS AND GUESTS

Andy Weissman, Union Square Ventures

Angad Singh, Lolly Wolly Doodle

Anthony Viviano, Lean UX Advocate

Ben Borodach, Hublished

Britta Riley, Windowfarms

Christin Roman, UX Designer

Corie Hardee, Little Borrowed Dress

Frank Rimalovski, NYU

Jennifer Hill, International Tech Venture Lawyer

Jess Eddy, UX Designer

John Bachir, Medstro

Josh Klein, IMAX

Leah Hunter, FastCo Lindsey Marshall, NYU

Agile development

Lean / lean startup

Customer development

Business model canvas

SHOW OF HANDS – DO YOU KNOW

LEAN LAUNCHPAD OUR APPROACH

LEAN LAUNCHPAD AT NYU ITP

We embrace a creative, iterative, and collaborative approach to making things -- but launching a product out into the world takes a somewhat different set of skills.

How do we make sure people want to use what they make?

How do we create a business plan to support the idea?

Is the idea strong enough to turn into a job -- or a career?

LEAN LAUNCHPAD AT NYU ITP

Experiential course in entrepreneurship

Based on the Steve Blank’s Lean Launchpad and the NYU Summer Launchpad Accelerator,

We are applying the curriculum developed at Stanford and Berkeley for the ITP culture and NYU community.

This course has been developed with support from the NYU Entrepreneurship Initiative, and aims to mix the best of the methods from the Lean Launchpad methodology with the best of ITP's culture and practice.

BEST OF BOTH

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THE ONLY TEXTBOOK WE READ:

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ALSO REQUIRED:

Safety class before you use the machines.

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. Students work in self-formed teams of 3-4 to develop their business model and product/service over the course of the semester.

The primary focus of the course is the work of customer development, speaking directly to potential customers to help define opportunities that the startup is designed to solve.

We will get you to MVP in a semester.

ITERATIVE SEARCH FOR A BUSINESS MODEL

WHAT CAME BEFORE IT: THE WATERFALL METHOD

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HOW STARTUPS GOT FUNDED

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BEFORE THIS HAPPENED

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THE SHIFT – FROM PUSH AND MARKET TO CUSTOMER DEVELOPMENT

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The Four Steps to the Customer Epiphany by Steve Blank

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CLASS TIMEFRAME 2015

1/26Business ModelsCustomer Development

2/2Value Proposition Research tools

2/9UX LabPaper PrototypesSacrificial Prototypes

2/16President’s Day

2/23Early UX WireframesValue Proposition Test

3/2User Profiles, User Scenarios

3/16Spring Break

3/23Product DevelopmentCustomer RelationshipsPlan user

3/30PartnersActivitiesCosts

4/6Product DevelopmentUser test

4/13ResourcesRevenue Landing Page TestMarketing Test

4/20Product MVP

4/27Lessons Learned

2/23Customer segments

SEARCHING HERE

ITERATIVE SEARCH FOR A BUSINESS MODEL

ITERATIVE SEARCH FOR A BUSINESS MODEL

SEARCHING HERE

ITERATIVE SEARCH FOR A BUSINESS MODEL

SEARCHING HERE

ITERATIVE SEARCH FOR A BUSINESS MODEL

SEARCHING HERE

TO GET OUT OF THE BUILDING

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WHAT CAME BEFORE STEVE AND ERIC

LEAN LAUNCHPAD: THE CLASS + HOW TO APPLY

Mondays, 6:00-8:55 PM

12 class meetings beginning 1/27

We will curate 5-6 project teams from those that apply

Teams are 3-4 students in size

Anyone from NYU can apply

Join us for Pitch time: email jd1159@nyu.edu to sign up for the application process

COURSE BASICS

Commitment to reach goal of 100 customer development interviews over the course of the semester.

Commitment to make something. The build = minimum viable product/service

WHAT IS DIFFERENT ABOUT LEAN LAUNCHPAD

Form into teams (3-4)

Agree on an initial subject area or a more detailed concept

Assure your team has the ability to make an MVP (developers, designers not just networkers)

Complete the 3 slides: Idea

Team composition

Business model canvas v 1.0

Optional links to sketch, rendering, video, prototype

HOW TO BE CONSIDERED

TEAM NAME HERE

Team Members Name 1 Name 2 Name 3 Name 4

Email

Degree, Dept, Grad dateLinkedIn portfolio or websiteWhat excites you the most about this product idea?

Do you have a background with products like this?

What will be your role?

1. TEAM COMPOSITION

2. CONCEPT + BUSINESS MODEL CANVAS

Who are our key partners?

What key activities do our value propositions require?

What key resources do our value propositions require?

Which one of our customers problems are we helping to solve?

What needs are met?

What is the product/service?

How will we get keep and grow customers?

Through which channels do our customer segments wish to be reached?

For whom are we solving a problem / needs met

Who are the customers

Does the value proposition match the need

Single sided or multimarket?

CONCEPT HERE

What are the most important costs in our business model?

What is the revenue model? What are our pricing tactics? For what value are customers willing to pay?

2. CONCEPT + BUSINESS MODEL CANVAS

Jif co-marketing partnership

Manufacturing mind tethers.Marketing, growth hacking.

Mining for a special, proprietary material.

We provide a mindtethering technology that enables the sender to control the thoughts and actions of the host

Feeds mom’s need to control kid.

SEO, Mommy blogger seeding to acquire

DtoC website

Busy moms

Single sided market, DtoC

MINDTETHER

Cost of tethering cables Reserve for potential litigation

Charge Cost per Action – each time the target host completes a task sent by the sender, Mindtether collects $10

Develop a presentation to apply using this template here.

The presentation is available at:

http://leanlaunchpadnyu.wordpress.com/

And http://jenvandermeer.org

Save, and send to Jen van der Meer

jd1159 at nyu dot edu by 12/5

You’ll then be invited to a pitch day and you’ll hear before the end of enrollment/advisement.

HOW: