Lean Analytics - Basics, Video & 7 Take Aways
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Lean Analytics 18.09.2013 netnode GmbH Neuweg 3 | 6003 Luzern | 041 450 10 66 | [email protected] twitter.com/netnode | facebook.com/netnode.ch Thursday, September 19, 13
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I hold this presentation during WebUP lucerne, a monthly meetup of central Switzerland online marketing professionals. It covers the basic of lean thinking, the lean startup cycle, customer development, lean analytics and 7 take aways.
Transcript of Lean Analytics - Basics, Video & 7 Take Aways
Lean Analytics18.09.2013
netnode GmbHNeuweg 3 | 6003 Luzern | 041 450 10 66 | [email protected]/netnode | facebook.com/netnode.ch
Thursday, September 19, 13
Let’s make the weba better place!
VISION
WE CREATE WEBSITES & APPS.
SINCE10
YEARS
Thursday, September 19, 13
Lean AnalyticsAGENDA
-Basics-Video-Take Aways-Hype or Trend?
How can I start?Lean analytics cycle?
Thursday, September 19, 13
Lean Analytics / BasicsWTF?
Lean?Lean manufacturingLean StartupLean Analytics
http://en.wikipedia.org/wiki/Toyota_Production_System
Thursday, September 19, 13
Lean Analytics / BasicLEAN STARTUP
Thursday, September 19, 13
Lean AnalyticsLEAN STARTUP
Go, learnand improve,as fast as possible!
Thursday, September 19, 13
Lean Analytics / BasicsLEAN STARTUP
Thursday, September 19, 13
Lean AnalyticsDEFINITION OF LEAN ANALYTICS
“Analytics is themeasurement ofmovement towardsyour business goals.”
Thursday, September 19, 13
Lean Analytics / VideoWHAT IS LEAN ANALYTICS?
http://www.youtube.com/watch?v=XeR5cMDVfpo
Thursday, September 19, 13
Lean AnalyticsTAKE AWAY 1: HOW CAN I START?
Depends on your business!But there are frameworks.
Thursday, September 19, 13
Lean AnalyticsTAKE AWAY 2: IN WHAT STAGE ARE YOU?
Thursday, September 19, 13
Lean AnalyticsTAKE AWAY 3: WHAT IS YOUR BUSINESS MODEL?
Thursday, September 19, 13
Lean AnalyticsTAKE AWAY 4: LEAN ANALYTICS CYCLE
Thursday, September 19, 13
Lean AnalyticsTAKE AWAY 5: HOW CAN I START?
Choose one metric at a time.
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Lean AnalyticsTAKE AWAY 6: TOOLS WE USE AT GUZUU.COM
Google Analytics-> GoalsMixpanel-> Funnels, EventsCustom Reports
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Lean AnalyticsTAKE AWAY 7: LEAN ANALYTICS AIRBNB
Thursday, September 19, 13
Lean AnalyticsLEAN ANALYTICS
http://de.slideshare.net/JanKnig/lean-analyticsThursday, September 19, 13
Lean AnalyticsLEAN ANALYTICS
Thursday, September 19, 13
Lean AnalyticsSUMMARY
Go, learnand improve,as fast as possible!Trust your intuition,and prove it with data.Do “lean”.
Thursday, September 19, 13
Lean AnalyticsHYPE OR TREND
Questions?Hype or Trend? What do you think?
http://netnode.ch/blog/what-is-a-good-webanalytics-metric-worth-to-measurehttp://www.slideshare.net/netnode
I’m on twitter: @lukasfischer
Thursday, September 19, 13
