Lean Agile Practices for Digital Retail
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Lean/Agile Digital Retail Apply Fast Fashion Principles to Your Digital eCommerce and Customer Experience Initiatives Nick Van Weerdenburg @n1cholasv | Founder and CEO
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Transcript of Lean Agile Practices for Digital Retail
Lean/Agile Digital RetailApply Fast Fashion Principles to Your Digital eCommerce and Customer Experience Initiatives
Nick Van Weerdenburg@n1cholasv | Founder and CEO
Mastery Of Media Channels
"By building a culture of test and learn across digital platforms, brands can determine what truly works to drive business initiatives."
= MORE COMPLEXITY
Traditionally this has meant more planning...
PLANNING KILLS INNOVATION
WHERE DOES INNOVATION SIT?
The Design?
Or the Supply Chain?
One Channel, One Plan
GovernanceStrategy & Planning
Requirements & Design
Delivery User Validation
Now Make A Change
GovernanceStrategy & Planning
Requirements & Design
Delivery User Validation
Now Make A Change...Across Channels
GovernanceStrategy & Planning
Requirements & Design
Delivery User Validation
Traditional Lean/Agile
GovernanceStrategy & Planning
Requirements & Design
Delivery User Validation
Needed Lean/Agile
GovernanceStrategy & Planning
Requirements & Design
Delivery User Validation
"Intelligence is the ability to adapt to change."- Stephen Hawking
Agile is all about adapting to change; it was built on the foundational principle that business drivers will change and the development teams must be ready to adapt.
JUST LIKE FAST FASHION
The Future of Customer Experience in a Lean Digital Retail World...
OMNICHANNEL+ EVERGREEN
What is our Digital Supply Chain?
HTML5
Payments
Web
Mobile Web
In Store
CMS
DistributionCustomer Info
Customer Experience
Transactions
Mobile Apps
Lean Digital Retail
1. Months of development with complex backend logic.
2. Weeks of testing in staging and testing environments that
a. Don’t include real data
b. Don’t mirror production
3.An all-hands-on-deck deployment
4.System performs very similar to your last one.
Traditional Digital Retail
More Planning?
No... Go Faster!
1. Days of development with no or minimal backend logic (especially with HTML5 single page applications)
2. Hours of testing in dev and staging
3. Developer deployment with automation providing feedback on any issues and the ability to:
a. Test with only some users and
b. Roll-back as needed.
4. Analytics and user feedback inform future development
Lean Digital Retail
Source: blog.leansystems.org/2012/01/jidoka-forgotten-pillar.html
End-to-End Lean/Agile Digital
Governance by User
Outcomes
Strategy Informed by
DataCross functional Design and Delivery User
Validation
High Quality Working Software Delivered with a Build, Measure Learn Digital Supply Chain
How to Get There?
Move from this...
To this!
1. Split your IT into the experience and the platform (front-end and back-end)
2. Enable continuous delivery of new experiences across all channels: Omnichannel + Evergreen.
3. This demands an organization structured around continuous delivery. This is the hardest point.
4. In turn, this requires an integrated design and delivery process.
a. Design cycle time. Lean startup and build, measure, learn (BML)b. Structure around BML Teams
5. Ensure that the cost of failure in your process is WAY LESS than the value of learning. This enables radical innovation.
5 Steps to Lean Digital Retail
1-844-GO-RANGLE129 Spadina Ave, Suite 600,Toronto, ON M5V 2L3, Canada
email: [email protected] twitter: @rangleio
Nick Van Weerdenburg@n1cholasv | Founder and CEO
Thank You!
