League/LSCIIA Update

Wednesday, August 18, 2010

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Contents• Top LSC’s• Credit Union Agreement Status• League Spot Light• What’s New

– AutoNation

– CU Difference/On-line media

• Updates– Shop America

– CU Benefits Express Campaign

– Allied Van Lines

– DIRECTV

– Sprint

• 2010 LSC Communication Schedule

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Top LSC’s January – July 2010

Auto Sales Sprint Supporting Credit Unions

Texas 13,040 Illinois 48

Florida/Alabama 5,491 Pennsylvania 44

Pennsylvania 3,732 California/Nevada 34

California/Nevada 3,613 Tennessee 32

New York 3,374 New Jersey 26

Over 350 credit unions added this year!

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Agreement StatusFollow Up With Your Credit Unions!

Program (Thru 8/15/10) Big Ticket Sprint Member Rewards

Sign-Up Level 1,873 N/A 1,861

Endorsement Level 421 910 353

Total Supporting CU’s 2,294 910 2,214

• Check on the status of your credit unions with the League Reports at: http://www.lovemycreditunion.org/Additional_Invest_In_America_Reports_for_Leagues_272.html

• Help make sure your Big Ticket endorsing credit unions are paid by

reminding them to:• Provide a copy of their Quarterly Newsletter articles • Insure the new trademarked IIA web banner is prominently displayed

on their CU home page• Materials can be sent via e-mail to InvestInAmerica@CUcorp.com

• It’s not too late for credit unions to send in agreements to qualify for 4th quarter payouts. Agreements are due by 10/31• Agreements available at:

http://www.lovemycreditunion.org/Invest_in_America_Contracts_487.html

League Spotlight

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• The Maine Credit Union League promoted Invest in America in their July newsletter

• More than 90% of Maine credit unionshave at least one member who has benefited from the Invest In Americaprogram

• The Hawaii Credit Union League’s July E-newsletter promoted new Invest in America partners as adding more value to members

• The E-newsletter included information about CU Benefits Express and easier ways to promote Sprint on credit union websites

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What’s New

AutoNation Direct Pre-Owned Vehicle Program• Credit union members will be walked through the entire purchase process

– Assist members to make educated purchase decisions– Provide reasons to see their credit union first for exclusive financing– Assist with unbiased, expert information– Provide a positive Member experience– Improve the car shopping process

• What makes AutoNation Direct different?– Up front pricing with discounts up to 15% from publicly published prices– Thousands of pre-owned vehicles in stock– Certified pre-owned vehicles come with 3 day - 150 mile money back

guarantee, 60 day - unlimited mile power train warranty and a 125 point safety inspection

– Members receive high level of customized service throughout sales processo Online, over the phone or at the dealershipo Shop without leaving home or officeo Delivery at credit union or dealershipo Delivery process takes less than an hour

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What’s New

AutoNation Pre-Owned Vehicle Program (Con’t.)• A pilot launch will be rolled out beginning September 1, 2010 in the

California, Colorado and Florida Markets• Once the pilot launch is complete, the AutoNation Direct credit union

member discount program will be extended in phases to additional markets in Arizona, Georgia, Nevada, Washington then in Alabama Illinois, Maryland, Minnesota, Ohio, Tennessee, Texas, and Virginia

• What should affected credit unions do to be ready for launch?– Market the program and encourage members to come in and get pre-

qualified– Mine data and identify those eligible members who are in market and

provide them with a pre-approval including low rates– Identify and market to members with existing home equity lines of credit

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What’s New

Media Campaigns Supporting Invest in America

• CU Difference Campaign 

– Two television and two radio spots developed for Michigan promoting the credit union advantage over big banks and Wall Street titled “Own Your Money” and “Invest in America”

– Click on the following link to view all of these impactful spots http://www.lovemycreditunion.org/Ad_Coverage_134.html

– If your League is interested in using any of these spots, please contact Maureen Lafrinere at Maureen.Lafrinere@cucorp.com or by phone at 800-262-6285 ext. 242.

• IIA online media campaign in development– 3rd qtr 2010 timeframe– Significant spending support to build on last year’s successful campaign– Includes display and search advertising along with e-mail direct marketing

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Updates

• Shop America On-line Mall Opened in June!• Over 14,000 members visited Shop America• 3,900 members created an account• Many popular stores added including:

• It’s as easy as:– Click – The Shop America logo from www.LoveMyCreditUnion.org– Shop – Over 1,200 popular on-line merchants– Save – With daily specials plus earn cash back

• Details at: http://www.lovemycreditunion.org/Invest_in_America_ShopAmerica_600.html

• Marketing Materials at: http://www.lovemycreditunion.org/ShopAmerica_Marketing_Materials_588.html 

•Dillards •Online Shoes •StubHub

•Home Depot •Overstock.com •Target

•Nordstrom •REI •Walmart

E-blast scheduled for week of 9/6

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Updates

CU Benefits Express July - August Promotion• IIA is using a summertime theme to promote the medical and

lifestyle benefits available through CU Benefits Express• Campaign focused on dental and vision exams as well as

recreational discounts• Opted-in members will receive email blasts • IIA communications (Newsletters, Blogs, etc.) will focus on

increasing awareness• For details visit: http://www.lovemycreditunion.org/Invest_in_America_CU_Benefits_Express_Program_444.html

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Encourage Credit Unions to Market “Moving Days” Promotion•Spring and summer are the most popular times to move as members look to get settled in before the school year starts•Credit unions are encouraged to utilize the e-mail template or other means to promote Allied Van Lines (marketing materials found at: http://www.lovemycreditunion.org/Allied_Marketing_Materials_369.html)

Updates

Marketing TipMoving is a time when members also evaluate their entertainment options. So why not promote both Allied Van Lines and DIRECTV together!

E-blast scheduled for week of 8/23

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• New subscribers - order DIRECTV’s NFL Sunday Ticket™ and Premier Package - save almost $300 and get:

– Over 200 Games a Season, up to 14 games per week

– Games in Crystal – Clear HD

– Up to 8 Games on 1 Screen

– Replays of entire games in 30 minutes

– Catch every play inside the 20 with the RED ZONE Channel

– Get 5 Months Free of DIRECTV’s Premier Package when you purchase the NFL Sunday Ticket ($54.99/mo. for 5 mos.) 285+ Channels AND all of your favorite Premium movie channels (HBO, Starz, SHOWTIME, Cinemax, DIRECTVs Sportspack)

• Take your Games To Go!– Member watch every Game, Everywhere they go using their Smart Phone* from Sprint®

• *Requires compatible cell phone with data plan (unlimited data plan recommended).

DIRECTV not responsible for customer cell phone charges.

– Excellent opportunity for credit unions to promote both DIRECTV and Sprint

• PLUS with every new subscription, Invest in America donates $10 to the Children’s Miracle Network, and members receive an additional $15 deposit in their Credit Union Account.

• For complete details visit: http://www.lovemycreditunion.org/Invest_in_America_DIRECTV_567.html

Updates

E-blast scheduled for week of 8/30

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Updates

Gear up for the 2010/2011 Contract Year• The Sprint contract year runs from October 1, 2010 through September 30, 2011

• The deadline to order October 2010 quarterly inserts is September 1, 2010

• New credit unions must include an insert in their October mailing to be eligible to earn 100% of their marketing incentive

4 simple yearly marketing requirements:• Continuously display lobby materials• Place two Sprint Articles per year in credit union newsletters• Include inserts for entire membership in at least one quarterly mailing• Continuously display correct Sprint web banner & link on credit union web site

Credit union members have saved over $53 million• Are your credit unions providing this discount to their members?

• Reach out to your credit unions supporting other IIA programs but not Sprint and make sure they are aware of this tremendous opportunity

• Act now so they can earn 100% of their marketing incentive next year

• Suggest cross promoting DIRECTV’s NFL Sunday Ticket so members can catch every game on their new Sprint SmartPhone

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Future League Communications• League Conference Calls will be held the 1st month of each quarter on

Wednesday’s at 3pm EST*– October 13

• Access Information• Toll free: +1 (866) 816-1627

• Conference ID: 1177265367

• Monthly updates via PowerPoint Presentation will be emailed on:– September 15

– November 17

– December 15*Attendance required for Leagues Endorsing or Partnering with Big Ticket and Endorsing Member Rewards

New Access

Instructions