Leaflets Media Pack 2012.ppthomepages.newsquest.co.uk/leafletsonline/Leaflets-Mediapack-2013… ·...

LEAFLETS MEDIA PACKMEDIA PACK2013

Print, Design & Distribution

Visit us online: leaflets-online.co.uk

LEAFLETS

Door to DoorInsertsSampling‘Onserts’Field MarketingResearch and Planning

INTRODUCTION

Thank you for ordering our Leaflet Distribution media pack.

Leaflet distribution offers a first class, cost-effective service, ensuring your message gets to your target audience.

Our team of specialised leaflet advisers offer an excellent knowledge of the Lancashire, Greater Manchester, Cumbria, Cheshire and Merseyside area and will be happy to advise you on the best locations to help you identify your target market.

Door-to-door distribution is a medium now being used by an increasing number of companies as a significant element of their advertising/promotional campaign.

By combining our unique distribution, knowledge and sophisticated in-house targeting systems we can advise, plan and distribute the most effective door-to-door campaign, whatever your business requirement.

The service we offer provides you with a ‘one stop’ solution which will help reduce your campaign planning time and overall costs.

ServicesServices• In-house design studio• Competitive print prices• Mosaic UK targeting• Distribution through our network of leading newspapers• Solus distribution to more than *210 Lancashire, Cumbria, Cheshire and Greater Manchester postal sectors• Total distribution to more than *1million homes across the above coverage areas

Please take a look through our brochure which with provide you will all the information you will need to plan a successful campaign. You can visit us online at www.leaflets-online.co.uk

Alternatively, please contact Chantelle who will be more than happy to explain our service in more detail.

I look forward to working with you

C. Wright Email: [email protected]: (01925) 426969 Mob: 07816 341522

Chantelle WrightLeaflet Sales Manager (North West Region)

Source: Micromarketer 2010

Blackburn Tel: (01254) 696519Fax: (01254) 670613


LEAFLETS


WHY CHOOSE LEAFLETS ?

• Competitive prices and a cost effective form of advertising

• High impact, conveys a message to a target audience, utilising Mosaic UK

• Gain an advantage over your competitors by utilising a highly targeted medium

• Allows for endless creative possibilities from a single page leaflet to large catalogues or anything that is legally safe to post – you are only limited by your own imagination

• Enhances overall return on investment, when combined with in-paper advertising and various other media

• Highly visible form of media on reaching its target market

• We make it simple, from only one call…….

- We arrange distribution- We arrange your print- We distribute to your target market

Tips for a successful leaflet distribution campaign

• Ensure your leaflet will be attractive to your potential customer• Are you distributing in line with anticipated customers buying patterns?• Let us find you potential customers utilising Mosaic UK, maximise response, minimise wastage

M lti l d t h t t d h h ld t f th h t i t t• Multiple drops to each targeted household to further enhance return on investment• Ensure you are able to monitor the response rate


LEAFLETS


NORTH WEST REGIONOPPORTUNITIES BY AREA

FREQUENCY/DAY

ANNAN

WIGTON

SILLOTH

ANTHORN

LANGHOLM

WETHERAL

ASPATRIA

BRAMPTON

LONGTOWN

STANHOPE

NENTHEAD

LOCKERBIEHEATHHALL

CORBRIDGEHALTWHISTLE

A74(M)A7 5

FREQUENCY/DAY PUBLISHED

KENDAL GROUPWestmorland Gazette Paid for weekly (Thur)South Lakes Citizen Free weekly (Wed)

BLACKBURN GROUPLancashire Telegraph Paid for Daily (M-S)Blackburn, Darwen & Hyndburn Citizen Free weekly (Wed)Burnley & Pendle Citizen Free weekly (Wed)Chorley Citizen Free weekly (Wed)

BURTONMILLOM

LEVENS

SEATON

ASKRIGG

ARNSIDE

ST BEES

KESWICK

SEDBERGH

STAVELEY

GRASMERE

INGLETON

STANHOPE

MICKLETON

FLOOKBURGH

CROSTHWAITE

CLEATOR MOOR

KIRKBY STEPHEN

GREAT BROUGHTON

BOWNESS ON WINDERMERE

APPLEBY-IN-WESTMORLAND

A685

A66

Chorley Citizen Free weekly (Wed)Asian Image Monthly free

BOLTON GROUPThe Bolton News Paid for daily (M-S)Bury Times Paid for weekly (Thur)Bolton Journal Free weekly (Thur)Bury Journal Free weekly (Wed)Prestwich & Whitefield Guide Paid for weekly (Thur)

TRAFFORD GROUP

WIGAN OLDHAMBOLTON

PRESTONREAD

SHAW

FENCE

EARBY

WALNEY

SETTLE

LANGHO

WARTON

HALTON

FORMBY ASPULL

EUXTON

TRAWDEN

WALSDEN

KIRKHAM

MAGHULL

PARBOLD

RUFFORDHORWICH MILNROW

TARLETON

CARLETON

GARSTANG

GARGRAVE

CORNHOLME

GRIMSARGH

EDENFIELD

HASLINGDEN

OVER KELLET

OSWALDTWISTLE

KNOTT END ON SEA

M6

M66

TRAFFORD GROUPSale & Altrincham Messenger Free weekly (Thur)Stretford & Urmston Messenger Free weekly (Thur)

CHESHIRE GROUPLeigh Journal Free weekly (Thur)Warrington Guardian Paid for weekly (Thur)

Warrington Midweeks Free weeklies (Tues)Runcorn / Widnes World Free weekly (Wed)St Helens Star Free weekly (Thur)

WIRRALLIVERPOOL STOCKPORTWARRINGTON

MANCHESTER

STOKE-ON-TRENT

LLAY

BALACHIRK

EWLOE

FLINT

TOWYNELTON

WOORE

ENDON

TREVOR

RUTHIN

NESTON

AUDLEMMALPAS

KIRKBYCROSBY

AUDLEY

SALTNEYKELSALL

HOYLAKE

MAGHULL

ALSAGER

REDDISH

BARNTON

MOULTON

HAYDOCK

RHUDDLAN

TREFNANT GOOSTREY

RAINHILL

BIDDULPH

COEDPOETH

PRESTBURYMOBBERLEY

WILLASTON

TARPORLEY

BARLASTONELLESMERE LOGGERHEADS

GLYN CEIRIOG HIGHER HEATH

RHOSLLANERCHRUGOG

M62

M53A55

A 51

A55Legend

Kendal Group

Blackburn Group

Gtr Manchester (Bolton-Bury)

Trafford Group

Cheshire Group

Merseyside

y ( )

MID CHESHIRE Northwich Guardian Paid for weekly (Wed)Winsford & Middlewich Guardian Paid for weekly (Wed)Knutsford Guardian Paid for weekly (Wed)

SOUTH CHESHIRECrewe & Nantwich Guardian Free weekly (Thur)

MERSEYSIDEBALA ELLESMERE

Wirral Globe Free weekly (Wed)

Newsquest are now giving our letterbox marketing customers the opportunity to


LEAFLETS

reach more readers and make a bigger impact than ever before. Each edition of our paid-for titles will carry one and one only, letterbox marketing customer, giving the chosen company exclusive access to our most loyal and active readers.


DEFINING YOUR TARGET MARKET

Ab t iAbout mosaic

The way we live and work is changing fast, becoming more sophisticated and complex. Political, economic and technological shifts are reflected in the socio-economics, lifestyles and behaviour of consumers.

Understanding your customers in this changing environment is a critical business task. The latest version of Experian’s Mosaic UK consumer classification gives you a comprehensive view of consumers now and in the future.

ALPHA TERRITORY PROFESSIONAL REWARDS RURAL SOLITUDE

ACTIVE RETIREMENT SUBURBAN MINDSETSSMALL TOWN DIVERSITY

People with substantial wealth who live in themost sought after neighbourhoods

Experienced professionals in successfulcareers enjoying financial comfort in Suburban or semi-rural locations

Residents of small villages and isolated homeswhere farming and tourism are economic mainstays

ACTIVE RETIREMENT SUBURBAN MINDSETSSMALL TOWN DIVERSITY

NEW HOME MAKERS EX-COUNCIL COMMUNITYCAREER & KIDS

Residents of small and medium-sized townswho have strong roots in their local community

Senior Citizens who have sufficient pensions and savings to choose pleasant locations in which to enjoy their retirement

Maturing families on mid-range incomes livinga moderate lifestyle in suburban semis


LEAFLETSFamilies with young children where both Young singles and couples in small modern Residents with low levels of education but


Families with young children where both parents are likely to earn solid incomesproviding for a comfortable modern home

Young singles and couples in small modernstarter homes

Residents with low levels of education but sufficient incomes, who live in better right-to-buy council houses

DEFINING YOUR TARGET MARKET

CLAIMANT CULTURES ELDERLY NEEDSUPPER FLOOR LIVING

Families reliant on benefits living in low-risecouncil housing where there is widespreaddisadvantage

Young, mostly single people, on limited incomes renting small flats from local councils

Elderly people who are reliant on support either through specialised accommodation orthe basic state pension

INDUSTRIAL HERITAGE TERRACED MELTING POT LIBERAL OPINIONS

Families and couples owning affordable older style housing in communities

Lower income workers, mostly young, livingin tightly packed inner urban terraces

Young, well educated city dwellers enjoyingthe vibrancy and diversity of urban lifeolder style housing in communities

historically dependent on manufacturingin tightly packed inner urban terraces, including some areas of high diversity

the vibrancy and diversity of urban life

What can it do for you ?

Mosaic UK 2009 gives you a deep understanding of your customers: who, what, when, how and why. This can help you to target, acquire, manage and develop profitable relationships and improve business results.

The classification also gives you a better understanding of locations and the people they serve ensuring that you


LEAFLETS

The classification also gives you a better understanding of locations and the people they serve, ensuring that you get the best from your sites, with the right mix of products and tenants and targeted and effective media planning and buying.

Mosaic UK 2009 helps you to look ahead and plan for the future. You can analyse consumer behaviour, understand potential risk and identify investment opportunities.

Mosaic UK has the ability to identify target sectors for specific demographics and previous purchase tt t Utili i thi i f ti i ff d FREE f h d i lik l t lt iDoor to Door

InsertsSampling‘Onserts’Field MarketingResearch and Planning

patterns etc; Utilising this information is offered FREE of charge and is more likely to result in a successful campaign.

*PRINTING PRICES

A5 - 1 SIDE FULL COLOUR

5,000 £100

10.000 £150

20,000 £250

50,000 £445

100,000 £770

A5 - 2 SIDES FULL COLOUR

5,000 £100

10.000 £150

20,000 £250

50,000 £445

100,000 £770

A4 - 1 SIDE FULL COLOUR

5,000 £150

10.000 £245

20,000 £375

50,000 £755

100,000 £1,400

A4 - 2 SIDES FULL COLOUR

5,000 £150

10.000 £245

20 000 £375

Our standard leaflets are printed on 130gsm, however we can offer a wide range of sizes and paper types, providing quotes for any

business large or small20,000 £375

50,000 £755

100,000 £1,400

g

*Prices are a guide only due to fluctuations in paper prices. Please call the leaflet team for a quote.


LEAFLETS


LOCAL LEAFLET PRICESRATES ARE PER 1,000 + VAT

FREE WEEKLIES: Bolton Journal, Bury Journal, Chorley Citizen, South Lakes Citizen, Warrington Midweek

QUANTITY A4 up to 10gms(min order 5000

4PP10-19gms

(min order 2000)

8PP20-34gms

(min order 2000)

12PP35-49gms

(min order 2000)

16PP50-64gms

(min order 2000)

2 – 10,000 28.00 33.00 37.50 42.50 46.00

y y g& Runcorn and Widnes World

10 – 30,000 22.50 28.00 30.50 37.25 40.40

30 – 60,000 20.55 24.35 28.95 32.00 35.70

60 – 100,000 18.50 21.50 24.85 27.75 31.00

100,000+ 15.75 19.75 21.55 24.70 27.10

NB: Prices above are based on an A4 single sheet please call us for a quote on other sizesNB: Prices above are based on an A4 single sheet, please call us for a quote on other sizes.Prices Exclude VAT

Payment: All leaflet distributions require pre-payment by the Wednesday of the week prior to distribution.


LEAFLETS


LOCAL LEAFLET PRICESRATES ARE PER 1,000 + VAT

FREE WEEKLIES: Leigh Journal, Blackburn Citizen, Burnley Citizen, Wirral Globe, St Helens Star, Crewe & Nantwich Guardian, Sale


4PP10-19gms

(min order 2000)

8PP20-34gms

(min order 2000)

12PP35-49gms

(min order 2000)

16PP50-64gms

(min order 2000)

2 – 10,000 19.95 24.80 30.85 33.75 35.10

g y& Altrincham Messenger, Stretford & Urmston Messenger

10 – 30,000 16.50 19.80 23.00 27.50 29.80

30 – 60,000 15.25 18.15 21.10 24.35 26.80

60 – 100,000 13.50 16.30 18.40 20.75 22.80

100,000+ 12.10 14.50 16.55 18.65 19.95

NB: Prices above are based on an A4 single sheet please call us for a quote on other sizesNB: Prices above are based on an A4 single sheet, please call us for a quote on other sizes.Prices Exclude VAT



LEAFLETS


SOLUS LEAFLET PRICESRATES ARE PER 1,000 + VAT


4PP10-19gms

(min order 2000)

8PP20-34gms

(min order 2000)

12PP35-49gms

(min order 2000)

16PP50-64gms

(min order 2000)

2 – 10,000 65.00 70.00 75.00 80.00 90.00

10 – 30,000 55.00 60.00 63.00 72.00 81.00

30 – 60,000 50.00 55.00 56.00 64.00 72.00

60 – 100,000 45.00 50.00 52.50 60.00 67.0060 00,000 5 00 50 00 5 50 60 00 6 00

100,000+ 40.00 45.00 47.25 54.00 61.00

Solus Distribution:

An option for Solus distribution is available where your leaflet will go out with no conflicting items, separate to the free newspaper and other leaflets, with prices starting at £65 per 1,000 + VAT (Min order 5,000 leaflets)

We will be happy to quote on any size of leaflet, newspaper, magazine or sample: Please ring 01254 696519 for an immediate competitive price.

Targeted Distribution: We can target by specific demographics e.g. AB households, females, males, income etc; at no extra cost and we offer mosaic profiling to help you target your desired audience more effectively.

Delivery: All leaflets are to be boxed and uniformly bundled with the name and quantity clearly displayed on the box The items areDelivery: All leaflets are to be boxed and uniformly bundled, with the name and quantity clearly displayed on the box. The items are required at our delivery address by midday Thursday of the week prior to scheduled distribution.



LEAFLETS


PAID FOR TITLE INFORMATION

Paid for Newspaper titles Readership* Print Run Price (£)

Lancashire Telegraph (All) 58,167 26,500 795

Lancashire Telegraph (Blackburn edition) 45,370 21,500 645

Lancashire Telegraph (Burnley edition) 12,797 5,000 150

Bolton News 52,109 24,100 723

Bury Times 57,556 19,400 582

Knutsford Guardian 12,457 5,100 153

Northwich Guardian Group 43,848 16,600 490

Middlewich and Winsford Guardians 12,715 5000 150

Northwich Guardian 31,133 11,600 348

Warrington Guardian 73,003 27,000 810

The Westmorland Gazette 68,491 29,000 870

NB: Prices above are based on an A4 single sheet, please call us for a quote on other sizes.Prices Exclude VAT - Valid from the 1st November 2012.

Delivery to our Blackburn warehouse is required 2 weeks prior to insertion. Delivery direct to our

Source: * JICREG data as at April 2012

Glasgow print site is required 7 days prior to insertion.


LEAFLETS


DELIVERY DETAILS

DELIVERY ADDRESS:Newsquest Blackburn Ltd1 High StreetBlackburnLancashireBB1 1HT

EQUIPMENT AVAILABILITY:Fork lift (1 tonne capacity)

MAXIMUM WEIGHT INDIVIDUAL PACKAGES:One parcel/package 12Kg

IDENTIFICATION/PACKAGING:LEAFLET WAREHOUSE:Tel: 01254 298246

DELIVERY TIMES:Mon – Thursday 7.30 am to 4.00 pmFriday 7.30 am to 3.00 pm

WAREHOUSE CONTACT:

Boxes/packaging to be clearly marked with content and quantity, clearly identified with title of leaflet and preferably a copy of the leaflet adhered to the exterior. If possible, carton contents to be ‘tabbed’ or ‘turned’.

DELIVERY NOTES:Top record quantity of leaflets, items per carton

Andy Jones

DELIVERY DEADLINES:Wednesday 3pm for the following week’s delivery

and number of cartons to be discharged against signatures of both hauler and consignee, a copy retained by each.

RECEIPT OF SUPPLIESDeliveries should not be effected outside of ‘delivery times’ not without discharge signatures and definitely not to an unattended address.

Any deliveries deemed to be a dangerous load will be turned away, i.e. loose packed leaflets and/or excessively heavy boxes.


LEAFLETS


BIG PLAYERS

DON’T JUST TAKE OUR WORD FOR IT…Many BIG brand names use our services on a regularbasis and are happy with the high level of customer service they receive… Just to name a few


LEAFLETS


TESTIMONIAL

Dear Sarah,

Just thought I would let you know that we are still getting enquiries from the leaflet insert into The Westmorland Gazette. I guess it must be coming up to a month now.

It appears that a lot of people have hung onto the card, which is encouraging. We will definitely take a slot in the New year. Probably mid to the end of Jan.

So if you want to get in touch in a few weeks, that would be great.y g , g

Rebecca

Captured Elements - RENEWABLE ENERGYCaptured Elements | Ravensbarrow Lodge | Cartmel Fell | Grange-over-Sands | Cumbria | LA11 6NH


LEAFLETS


TESTIMONIAL

Dear Tina

"Dominos have used The Chorley Citizen for Leaflet distribution for the pastfew years and have had a great level of response.

We did do a test period reducing the number of copies distributed and we had a drop in sales during this period which shows how well it works for us.

"We distribute 10,000 menus weekly with the Citizen and have always receiveda high level of response and a good standard of customer service and would highly recommend the service."

David Woods

Topwest Ltd(T/A Domino's Pizza)


LEAFLETS


CONTACT DETAILS

LEAFLET SALES MANAGER

CHANTELLE WRIGHTt: 01925 426969 m: 07816 341522e: [email protected]

FIELD SALES EXECUTIVE

MARK RAYNERt: 01254 298174 m: 07500 125080e: [email protected]

LEAFLET SALES CO-ORDINATORS

TINA BURNSt: 01254 298296e: [email protected]

ANGELA JOHNSONt 01254 298021t: 01254 298021e: [email protected]


LEAFLETS


DISTRIBUTION SERVICESTERMS & CONDITIONS

1. DISTRIBUTION

1.1 Unless otherwise stated, distribution will normally take place with the specialist publication, to the individual addresses, which usually receive that publication within the area on the date(s) scheduled. This does not necessarily imply 100% penetration of all the addresses within the area.

1.2 Whilst every effort will be made to meet the agreed schedule the company reserves the right to vary both the method and timing of the distribution.

1.3 The stated distribution objectives and overall quantity distributed are subject to a variance of up to 10% within the terms and conditions of the contractconditions of the contract.

2. SUPPLIES

2.1 In the event of a delay or error in the quantity of items supplied, distribution will be carried out at the earliest subsequent opportunity. The company will advise the client as early as possible of any delays or incidence of short/over supply.

2.2 Unless otherwise agreed, supplies should be received at least seven days prior to the date of distribution.2.3 All stock must be boxed in equal amounts and labelled clearly. Any stock arriving loose may be turned away.

3. CANCELLATION AND ALTERATIONS

3.1 At least seven days notice must be given for any cancellation or alteration to distribution arrangements of a standard distribution. At least fourteen days notice must apply in the case of ‘solus’ distributions. If this notice is not provided, the company reserves the right to recover any reasonable costs related to the planned distribution.

3.2 It is the customers responsibility to ensure the correct amount of leaflets are delivered to the warehouse/office. Any shortages will still be invoiced/charged for.

4. CONTENT

4.1 All orders are accepted subject to approval of the content of the item. The company reserves the right to cancel or refuse to accept any order in full or part, without giving an explanation. The company will not accept for delivery items that infringe the Code of Advertising Practice of British Code of Sales Promotion Practice and will be guided by the Advertising Standards Authority on such matters.

4.2 It is the responsibility of the printer and/or publisher of any item distributed to ensure that the legal requirements related to that item are met. In this context, it should be noted that it is a legal requirement that all newspapers, leaflets, supplements etc; intended for distribution shall contain the name and address of the printer. The company will have recourse to the client for any legal action taken against the company that directly relates to the form or content of the item distributed.

5. DISTRIBUTION QUERIES

5.1 In the event of any queries arising from the distribution, the company undertakes to investigate such queries, provided that they are reported within 5 days of distribution taking place and that sufficient information is made available. The results of any such investigations will be reported to the client within a reasonable time scale. Any relevant documentation will be made availablefor inspection by the client at the company’s offices.

5.2 In the event of any localised shortfall in distribution being identified, this will be rectified and subsequent delivery will be considered as fulfilment of the contract. If this is practicable, the credit will be offered to the client in direct proportion to the identified shortfall in distribution. Under no circumstances will be company accept any liability in excess of the value of thedistribution contract.

6. INSURANCE & INDEMNITY


LEAFLETS

6.1 The company indemnities the client against any third part claims arising from the action of its staff or agents involved in the distribution.

6.2 Excluding all other liabilities, the company also undertakes to insure the clients material against all risks whilst it is in the company’s possession. In the event that any or all of the material for distribution is damaged or destroyed whilst in the possession of the company or it’s agents. The company’s liability is deemed to be strictly limited to the production costs of the material. The company accepts no liability for any form of consequential loss.

7. GENERAL


7.1. Unless otherwise stated, the price quoted applies only to the distribution of items on behalf of individual advertisers and or businesses whom are promoting their own goods, services, functions etc; via material specifically printed on their behalf.

7.2 These terms and conditions are the basis on which the distribution contract overleaf is accepted and where any conflict mayarise will be deemed to override any other Terms & Conditions related to this contract.

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