BY SAIMA ABEDI

Leaflet Writing

What is a Leaflet?

Leaflets are a type of open letter which is

designed to be handed out to the people,

either by hand, by post, inserted in local

newspapers for distribution, to grab their

attention.

Why to Write a Leaflet?

To advertise a product

To provide information about important issues and events

To draw attention to any organisation, cause or event.

It spurs someone to take an action

Designing a Leaflet

STRUCTURAL FEATURES:

1) Title & a slogan2) Introduction3) Subheadings4) Attractive illustrations and photographs5) Include contact information, and where to

get further details

Title & Slogan

GET ATTENTION

Grab the reader’s attentionStart with a catchy heading, or Rhetorical

questions

Catchy Slogans:

‘Saving your money every day.’‘Every little helps!’

‘Try something new every day.’Fancy a great holiday break?

Are you interested in our maritime history?

Introduction

Write the history, mission or vision of the organisation here.

Example:

The Humanitarian Reform Organisation was introduced in 2008. It aims to make humanitarian response more expected and develop harmony among humanitarians. The objective is also to inculcate leadership qualities, improved planning and enhanced accountability.

Subheadings

Give informative heading for different sections. Sections provide information and facts about the

topic.

BE LUCID:

Give a clear idea of what the reader is expected to

do

Keep that idea in the reader's mind

Persuade the reader to take action.

Subheadings

BE PERSUASIVE:

1) Give a solution to the problem 2) Be specific, state the benefit

clearly in the leaflet 3) Use compelling language that

makes people think4) Tell people why this event is good

for them. 5) Be clear what the promotion is

about, stating what the event is, when and where it is taking place and how much it costs. If it’s free, say so!

Give-away and

offer:Buy one, get one

free

Designing a Leaflet

GRAMMATICAL FEATURES:

1) A range of different tenses They are usually written in the present tense,

employing emotive language and often using metaphors and similes.

2) Simple and direct language

3) Use of positive words

4) Use of non- discriminatory language

Use SuperlativesBiggest, brightest, tastiest, creamiest,

freshest, quickest etc. Use Imperative ‘Hurry up...’‘Don’t miss this great offer...’ ‘Don’t delay, buy today!’

Contact Information

Include contact information, and where to get further details ( phone/ cell number, email address etc)