GENUINE CUSTOMER

EXPERIENCESA K E Y N O TE I N 3 PA RT S BY J E FF F R I T Z

SALES 1.0HUMAN INTERACTION

BEGINNING OF SALESPerson to person.Direct experience.Eye contact.Shared space.

Friendship comes first, then the pitch.

TECH IS INTRODUCEDEmail.The web.Instant messages.INSTANT EVERYTHING.

SALES 2.0TOO MUCH DATA

NO HUMAN ELEMENTSCharts.Graphs. Tech specs.

SALES 3.0A MORE HUMAN EXPER IENCE

GENUINE CONNECTIONSREQUIRE HUMAN INTERACT IONS

HUMAN INTERACTIONINVOLVES G IVE AND TAKE

TECHNOLOGY EMPOWERSGENUINE CONNECTION

SPEAKER + LISTENERAccording to a recent Princeton study, when real communication happens the brainwaves of the speaker and listener fall into sync.

HUMAN + HUMANThe real conversation is between you and me.

MOBILE + CONNECTIf our content truly supports the customer experience, mobile gives us the possibility of an ultimate sales enablement.

Technology should be empowering, not OVER-powering.

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THANK YOU!@JEFFFR ITZ