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Leading brands for independent convenience retailers

www.talkingretail.combrought to you by Independent Retail News

2019

August | 2018 |

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THE NEW GOING OUT

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BIGTERMTIMEHOW TO GEAR UP FOR

STUDENT CUSTOMERSBOOZENEWSBEER & CIDER LATEST

NEWS8NEWS8BEER & CIDER LATEST8Aug17p01Frontcover.indd 1

13/08/2018 15:44:30

MUSTSTOCKS

MUSTSTOCKS

MUST

BEER ● CIDER ● SPIRITS ● WINE ● BUTTERS & SPREADS ● OILS ● HARD CHEESE ● PROCESSED CHEESE

● FLAVOURED MILK ● YOGURTS & DESSERTS ● READY MEALS ● PIZZAS ● ICE-CREAM ● BREAD ● BISCUITS

● CEREALS ● CEREAL BARS ● CANNED GOODS ● COFFEE ● TEA ● BAGGED SNACKS ● CHOCOLATE ● SUGAR

CONFECTIONERY ● SOFT DRINKS ● TOBACCO ● E-CIGARETTES ● PAPER PRODUCTS ● CAT FOOD ● DOG FOOD

● BABY FOOD ● BATTERIES ● PLUS CATEGORY ADVICE

JULY 2018

INSIGHT PARTNER

10BRANDS IN KEY CATEGORIES

THE TOP

A PROMOTIONAL SUPPLEMENT TO

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01_Frontcover_ConMust_2018.indd 28

27/06/2018 13:06:47

GUIDEYOUR GUIDE TO SYMBOL

RETAILING, FRANCHISING AND RETAIL CLUBS

AND FRANCHISE FOCUS 2018

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FASCIAFasciaGuide2018p01Frontcover & Back.indd 1

30/05/2018 12:02:42

SYMBOL GROUPS RETAIL CLUBS FRANCHISE RETAILER SERVICES OW

N-LABEL STORE REFITS CRIME PREVENTION COST SAVINGS ENERGY SOLUTIONS TRADE SHOW

S EVENTS

CALENDAR CATEGORY ADVICE TOP SELLERS CASH AND CARRY LISTINGS SYMBOL GROUPS RETAIL CLUBS FRANCHISE RETAILER SERVICES OW

N-LABEL STORE REFITS CRIME

PREVENTION COST SAVINGS ENERGY SOLUTIONS TRADE SHOWS EVENTS CALENDAR CATEGORY ADVICE TOP SELLERS CASH AND CARRY LISTINGS SYM

BOL GROUPS RETAIL

CLUBS FRANCHISE RETAILER SERVICES OWN-LABEL STORE REFITS CRIM

E PREVENTION COST SAVINGS ENERGY SOLUTIONS TRADE SHOWS EVENTS CALENDAR CATEGORY ADVICE

TOP SELLERS CASH AND CARRY LISTINGS SYMBOL GROUPS RETAIL CLUBS FRANCHISE RETAILER SERVICES OW

N-LABEL STORE REFITS CRIME PREVENTION COST SAVINGS

ENERGY SOLUTIONS TRADE SHOWS EVENTS CALENDAR CATEGORY ADVICE TOP SELLERS CASH AND CARRY LISTINGS SYM

BOL GROUPS RETAIL CLUBS FRANCHISE RETAILER

SERVICES OWN-LABEL STORE REFITS CRIM

E PREVENTION COST SAVINGS ENERGY SOLUTIONS TRADE SHOWS EVENTS CALENDAR CATEGORY ADVICE TOP SELLERS CASH AND

CARRY LISTINGS SYMBOL GROUPS RETAIL CLUBS FRANCHISE RETAILER SERVICES OW

N-LABEL STORE REFITS CRIME PREVENTION COST SAVINGS ENERGY SOLUTIONS TRADE

SHOWS EVENTS CALENDAR CATEGORY ADVICE TOP SELLERS CASH AND CARRY LISTINGS SYM

BOL GROUPS RETAIL CLUBS FRANCHISE RETAILER SERVICES OWN-LABEL STORE

REFITS CRIME PREVENTION COST SAVINGS ENERGY SOLUTIONS TRADE SHOW

S EVENTS CALENDAR CATEGORY ADVICE TOP SELLERS CASH AND CARRY LISTINGS SYMBOL GROUPS

RETAIL CLUBS FRANCHISE RETAILER SERVICES OWN-LABEL STORE REFITS CRIM

E PREVENTION COST SAVINGS ENERGY SOLUTIONS TRADE SHOWS EVENTS CALENDAR CATEGORY

ADVICE TOP SELLERS CASH AND CARRY LISTINGS SYMBOL GROUPS RETAIL CLUBS FRANCHISE RETAILER SERVICES OW

N-LABEL STORE REFITS CRIME PREVENTION COST

SAVINGS ENERGY SOLUTIONS TRADE SHOWS EVENTS CALENDAR CATEGORY ADVICE TOP SELLERS CASH AND CARRY LISTINGS SYM

BOL GROUPS RETAIL CLUBS FRANCHISE

RETAILER SERVICES OWN-LABEL STORE REFITS CRIM

E PREVENTION COST SAVINGS ENERGY SOLUTIONS TRADE SHOWS EVENTS CALENDAR CATEGORY ADVICE TOP SELLERS

CASH AND CARRY LISTINGS SYMBOL GROUPS RETAIL CLUBS FRANCHISE RETAILER SERVICES OW

N-LABEL STORE REFITS CRIME PREVENTION COST SAVINGS ENERGY SOLUTIONS

TRADE SHOWS EVENTS CALENDAR CATEGORY ADVICE TOP SELLERS CASH AND CARRY LISTINGS SYM

BOL GROUPS RETAIL CLUBS FRANCHISE RETAILER SERVICES OWN-LABEL

STORE REFITS CRIME PREVENTION COST SAVINGS ENERGY SOLUTIONS TRADE SHOW

S EVENTS CALENDAR CATEGORY ADVICE TOP SELLERS CASH AND CARRY LISTINGS SYMBOL

GROUPS RETAIL CLUBS FRANCHISE RETAILER SERVICES OWN-LABEL STORE REFITS CRIM

E PREVENTION COST SAVINGS ENERGY SOLUTIONS TRADE SHOWS EVENTS CALENDAR

CATEGORY ADVICE TOP SELLERS CASH AND CARRY LISTINGS SYMBOL GROUPS RETAIL CLUBS FRANCHISE RETAILER SERVICES OW

N-LABEL STORE REFITS CRIME PREVENTION

COST SAVINGS ENERGY SOLUTIONS TRADE SHOWS EVENTS CALENDAR CATEGORY ADVICE TOP SELLERS CASH AND CARRY LISTINGS SYM
















































independentr e t a i l n e w s

2019

I N S I G H T A N D A D V I C E F O R

CO N V E N I E N C E R E TA I L E R S

THE GUIDE

£40where sold

TheGuide2019_Front_Backcover.indd 1

07/12/2018 12:38:43INFORMATIONMEDIAi

brought to you by Independent Retail News

Why IRN and Talkingretail.com?

Independent Retail News

• Established in 1981

• ABC audited Average Net Circulation of 37,00 (ABC July 2017to June 2018)

• 97% requests within 2 years

• Read by Independents, Symbol Groups, Forecourts, Post Offices and Grocers

• 100% requested by decision makers in independent retail outlets

Relaunched Talkingretail.com

• Relaunched to 100% mobile compatible

• Industry & Product News updated throughout the day

• Average number of unique users – *67,922 (September 2017 – Nov 2017)

• Average page impressions a month – *130,883 (September 2017 – Nov 2017)

• Daily newsletter*Source – Google Analytics

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March | 2018 |

FROZEN FOOD FOCUS

WHAT’S HOT IN THE FREEZER SECTION?

PICKSICE

CASH IN ON TREATS

FANCYTHAT

SOFTOPTIONSTIME TO PREPARE FORLOOMING SUGAR TAX


Who reads Independent Retail News?

Independent Retail News is read by owners and proprietors of independent grocery outlets who have fewer than ten stores.

Job title Owner/Proprietor/Chairman/CEO 11,717

Manager 21,389

Other Director 201

Marketing/Planning/Board Director 46

Buying 112

Merchandising 287

Other 2,346

What is your main business type? Cash & Carry 492

Delivered Wholesale 262

Symbol Group 1,282

Independent Grocer 1,542

Independent Off Licence 1,288

CTN 1,769

Convenience Store 25,183

Garage Forecourt 2,086

Supermarket 1,050

Post Office 1,406

Other 79

Social MediaTwitter (Twitter stats) 11,650 (Oct 2018)

In the top 20 most influential retail twitter sites

Online*Unique users 82,533 (Sept 2018)

*Page views 2,150,000 (Sept 2018)

*Source – Google Analytics

Number of stores One 34,066

Two 1,139

Three 331

Four 158

Five to Nine 177

Ten 19

Eleven or more 208

To make the most of our engaged readership –

call 020 8253 8703 to discuss opportunities

available today!

37,000 Independent Retail NewsAverage Circulation (period 1 July 2017 to 30 June 2018 ABC)


Supplements Ad Insight Issue – March, August & NovemberConvenience Must Stocks

• Published in July in association with Nielsen

• Over 40 categories covered• Best selling brands in convenience by category• Exclusive sponsorship of categories• 12 Month shelf life• Hosted on talkingretail.com for a year• Distributed at all trade shows and full circulation

The Guide• Published at the end of December• Advice on category & current affairs• Top Sellers• Cash & Carry Listing• 12 Month shelf life• Hosted on talkingretail.com for a year• Distributed at all trade shows and full circulation

Three times a year we run the ad insight study‘Ad Impact Study’ is a research technique designed to measure readers’ awareness, perception and readership of advertising.

It measures:

• Impact (what stood out) What caught their eye about the advert:

Image / Graphic | Brand name | Product / Service | Offer / Price

• Engagement (rating of advert) Whether the advert was:

Memorable | Easy to understand | Informative | Persuasive

• Prompted Action What did they do as a result of seeing the advert:

Stock the product | Find out about the product Call contact telephone number | Visit website

MUSTSTOCKSMUSTSTOCKSMUST






JULY 2018

INSIGHT PARTNER


THE TOP

A PROMOTIONAL SUPPLEMENT TO ��

CONVENIENCE


27/06/2018 13:06:47

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independentr e t a i l n e w s

2019I N S I G H T A N D A D V I C E F O R CO N V E N I E N C E R E TA I L E R S

THE GUIDE

£40where sold

TheGuide2019_Front_Backcover.indd 1

07/12/2018 12:38:43

Great opportunity to get feedback from retailers about your client’s ads


Category Projects

Retailer Relay

Flexibility and partnership are qualities that Independent Retail News is well known for. Successful bespoke projects examples are:

3 shops 3 activities – POS, merchandising and sampling. A fun filled fast moving day working with 3 retailers in close geographical proximity filming retailers, consumers and brand owner. This option includes the filming and editing of the video, hosting the video on the home page of talkingretail and then archived for 3 months, footage for you to use as marketing collateral and a 2 page advertorial write up in the magazine

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www.talkingretail.com

BACK OF THE NET

In focus | Summer of sport

The summer sporting scene will be

dominated by the World Cup being

played out in Russia in June and July

and the convenience trade can expect to see a big

uplift in trade, especially when the England team

is in action. The three England group games will

be played at convenient times for UK television

audiences, as well as the grocery trade, with two

weekday matches (against Tunisia and

Belgium) kicking off at 7pm and a

Sunday match (against Panama) start-

ing at 1pm. The World Cup traditionally

sees an increase in sales of alcoholic and soft

drinks, as well as confectionery and savoury snacks,

and the trade will soon begin its preparation for the

start of the tournament on 14 June and England’s

first game against Tunisia on 18 June.

Competitive promotions

Amy Whitfield, senior marketing manager at

Spar UK, says: “We will be offering competitive

promotions on beer and lager and other ready-

to-drink alcohol, with other products suitable for

sharing, such as sharing crisps, chocolate and

large bottles of fizzy drinks. There will also be a

focus on quick half-time meals for watching the

game at home.”

Accolade Wines advises retailers to start prepar-

ing for the World Cup from this month (April),

but leave specific price promotions closer to the

start of the tournament and to focus deals around

key matches. Andrew Nunney, category, shopper

and insights director at Accolade Wines, says: “This

is a good time to encourage trade-up by price

promoting more premium wines to encourage

trial, but also be ensuring two- or three-bottle

multi-buys are available on key products, like Har-

dys and Echo Falls.”

The summer sporting scene will be

dominated by the World Cup being

played out in Russia in June and July

and the convenience trade can expect to see a big

uplift in trade, especially when the England team uplift in trade, especially when the England team uplift in trade, especially when the England team

is in action. The three England group games will

be played at convenient times for UK television be played at convenient times for UK television be played at convenient times for UK television

audiences, as well as the grocery trade, with two audiences, as well as the grocery trade, with two audiences, as well as the grocery trade, with two audiences, as well as the grocery trade, with two audiences, as well as the grocery trade, with two audiences, as well as the grocery trade, with two audiences, as well as the grocery trade, with two audiences, as well as the grocery trade, with two audiences, as well as the grocery trade, with two audiences, as well as the grocery trade, with two audiences, as well as the grocery trade, with two audiences, as well as the grocery trade, with two audiences, as well as the grocery trade, with two

weekday matches (against Tunisia and weekday matches (against Tunisia and weekday matches (against Tunisia and

Belgium) kicking off at 7pm and a Belgium) kicking off at 7pm and a Belgium) kicking off at 7pm and a Belgium) kicking off at 7pm and a Belgium) kicking off at 7pm and a

Sunday match (against Panama) start-

ing at 1pm. The World Cup traditionally ing at 1pm. The World Cup traditionally ing at 1pm. The World Cup traditionally ing at 1pm. The World Cup traditionally

sees an increase in sales of alcoholic and soft sees an increase in sales of alcoholic and soft sees an increase in sales of alcoholic and soft sees an increase in sales of alcoholic and soft

















start of the tournament on 14 June and England’s start of the tournament on 14 June and England’s start of the tournament on 14 June and England’s start of the tournament on 14 June and England’s start of the tournament on 14 June and England’s start of the tournament on 14 June and England’s

first game against Tunisia on 18 June.first game against Tunisia on 18 June.first game against Tunisia on 18 June.first game against Tunisia on 18 June.first game against Tunisia on 18 June.first game against Tunisia on 18 June.

Competitive promotionsCompetitive promotionsCompetitive promotionsCompetitive promotions

Amy Whitfield, senior marketing manager at Amy Whitfield, senior marketing manager at Amy Whitfield, senior marketing manager at Amy Whitfield, senior marketing manager at Amy Whitfield, senior marketing manager at Amy Whitfield, senior marketing manager at

Spar UK, says: “We will be offering competitive Spar UK, says: “We will be offering competitive

promotions on beer and lager and other ready-promotions on beer and lager and other ready-promotions on beer and lager and other ready-promotions on beer and lager and other ready-promotions on beer and lager and other ready-

to-drink alcohol, with other products suitable for to-drink alcohol, with other products suitable for to-drink alcohol, with other products suitable for to-drink alcohol, with other products suitable for to-drink alcohol, with other products suitable for

sharing, such as sharing crisps, chocolate and sharing, such as sharing crisps, chocolate and sharing, such as sharing crisps, chocolate and

large bottles of fizzy drinks. There will also be a large bottles of fizzy drinks. There will also be a large bottles of fizzy drinks. There will also be a large bottles of fizzy drinks. There will also be a large bottles of fizzy drinks. There will also be a large bottles of fizzy drinks. There will also be a large bottles of fizzy drinks. There will also be a large bottles of fizzy drinks. There will also be a large bottles of fizzy drinks. There will also be a

focus on quick half-time meals for watching the focus on quick half-time meals for watching the focus on quick half-time meals for watching the

game at home.”

Accolade Wines advises retailers to start prepar-

ing for the World Cup from this month (April), ing for the World Cup from this month (April), ing for the World Cup from this month (April),

but leave specific price promotions closer to the but leave specific price promotions closer to the but leave specific price promotions closer to the but leave specific price promotions closer to the but leave specific price promotions closer to the

start of the tournament and to focus deals around start of the tournament and to focus deals around

key matches. Andrew Nunney, category, shopper key matches. Andrew Nunney, category, shopper key matches. Andrew Nunney, category, shopper key matches. Andrew Nunney, category, shopper


OFOF

NET NET

but leave specific price promotions closer to the

start of the tournament and to focus deals around

key matches. Andrew Nunney, category, shopper


is a good time to encourage trade-up by price

promoting more premium wines to encourage

trial, but also be ensuring two- or three-bottle

multi-buys are available on key products, like Har-

INDEPENDENT RETAIL NEWS | APRIL 2018

69

report by Mike Dennis

In focus | Sports and energy drinks

account for almost £390m of the near £540m of

annual sales through convenience outlets. Likewise,

Lucozade Sport is the big name in the sports cat-

egory and generates annual sales of £1,000-plus for

average stockists. That is why all these brands are

must-stocks for retailers looking to maximise sales.

Impulse operators retain a big part of this business,

Energy and

sports drinks

are key earners

for convenience retailers who

are well placed to cater for the

impulse needs of shoppers looking to

boost their staying power to cope with the

stresses and strains of everyday living. The big

three energy drinks in impulse outlets are Red

Bull, Lucozade and Monster, which between them

50

INDEPENDENT RETAIL NEWS | MAY 2018

accounting for 53% of energy

drinks value – well ahead of their

share in most categories.

New experiences

Product innovation has been a driver of

these products for several years –

largely because drinkers of these

brands are very keen to sample

new tastes and experiences. The

rate of new product development

shows little sign of slowing as sup-

pliers seek to tap into emerging tastes

and create new trends.

A new generation of flavoured

energy drinks, such as Monster’s Pipeline

Punch, is proving popular with shoppers,

while this trend has also crossed over into

sports drinks with a Lemon & Lime flavour

added to the Lucozade Sport range last year.

The Monster Energy Ultra range of zero-sugar

fruit flavours is claimed to have more than dou-

bled sales in the most recent 12-month period

and has recently been expanded.

Retailers need to ensure they are tapping

into key trends by stocking successful flavoured

arrivals, while also ensuring they include low-

sugar and sugar-free variants in their range to

cater for the needs of a health-conscious audi-

ence. This shift has been accelerated by last

month’s introduction of the so-called ‘sugar

tax’, which forced suppliers to take action

HIGHER

by Martin Geary

HIGHER

A New Opportunity for 2019The perfect opportunity for manufacturers to increase sales to 20,000 of our retailers who receive Independent Retail News by Post.

• 4 personalised m.o.n.p. coupons* distributed on top of the magazine (inside the shrink poly wrap)

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usual Cash & Carry or Wholesaler• More cost effective than direct mail – just 19p per retailer contacted• All coupons personalised for maximum security• Plus Independent Retail News endorsement on the brands to our readers• Anticipated response rate - 4% to 8% (depending on the featured brand

and coupon value)

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For more information contact:Phone: Kim Reddick on 020 8253 8645Email: [email protected]

*Only 4 personalised coupons can be included per issue and these will be allocated in order of confirmed bookings

**Excludes face values of coupons redeemed plus trade coupon handling and reporting costs from your usual coupon handling house

Please note that this opportunity is brought to you by Brandwith


Giveaways

Competitions

This is a chance for you to ‘giveaway’ £250 of product (retail value). Submit 150 words explaining the product and a high-res jpeg to appear next to the wording.

The quarter page giveaway is printed in the magazine and appears on our website www.talkingretail.com. Retailers would respond directly to you with their company name and details to be in with a chance of winning your product. It is a great way to get extra coverage and trial NPD.

The competition page delivers a full page of promotional coverage. The value of the prize needs to be £2,000 worth of stock (retail value) for retailers to win or a prize of equivalent value e.g. concert tickets or POS. The full page allows 2 colour pictures and 500 words explaining in depth the products and campaign. A great idea for a prize is a sampling day or store makeover.

30

INDEPENDENT RETAIL NEWS | MARCH 2018

To enter online, go to www.talkingretail.com/o ers

Deadline for entries: 12 AprilUsual terms and conditions apply

Products | Giveaways

IT’S FRUITILICIOUS£250-worth of stock Haribo is offering five retailers the chance to win £50-worth of its new Fruitilicious sweets. Launched in January, the new variant features fruit-shaped, smiley-face pieces in strawberry, raspberry, pineapple, orange, apple and lemon flavours.

MARYLAND OFFER£250-worth of stock Burton’s Biscuit Company is celebrating the launch of a £1m marketing campaign for its £50m Maryland brand by giving five retailers the chance to win £50-worth of Maryland stock for their store (Maryland Choc Chip, Mary-land Minis and Maryland Big & Chunky).Launched on 1 Febru-ary, the campaign sees Maryland return to TV screens with an advert entitled “What Would You Do For a Maryland?”, supported by a social media campaign and in-store activations in the convenience channel run-ning until June. The campaign is designed to tap into “the nation’s love


for cookies” and features people performing a range of party tricks in order to earn a Maryland biscuit. ■

The deadline for all offers in this issue is 12 April 2018. Competitions and giveaways appearing in Independent Retail News are only open to independ-ent retailers and their staff currently employed in the trade. Prizes will be awarded as stated in individual competitions and give-aways. The editor’s deci-sion is final and no cor-respondence will be entered into.

The company says Fruit-ilicious contains 30% less sugar than regular fruit gum sweets and “does not compromise on taste or texture”. It adds that Fruit-ilicious currently delivers the lowest sugar content per 100g and that during a blind taste test “98% loved or liked it”.Fruitilicious is avail-able in 120g, 155g and 165g pack sizes, including a £1 price-marked pack. ■


TROPICANAESSENTIALS£500-worth of stockTropicana is giving 10 lucky retailers the chance to win £50-worth of its latest innovation, Tropicana Essentials.

The new range of juic-es uses “wholesome” fruits and vegetables, such as spinach, acerola cherry, kiwi, blueberry and pineapple.

Tropicana says the functional juices segment is experiencing growth of 21% and research shows consumers are reporting an increased interest in their health and wellness. There-fore, there is plenty of opportunity for retailers to capitalise on this growing trend.To help retailers meet shoppers’ requirement to look after their health,

each variant of the Tropicana Essentials line-up reflects “clear function-al benefits with no compro-mise on taste”.The range features two variants in 330ml bottles for the impulse channel, each retailing at £1.99. They are: ❚ Vitality – pineapple, apple, banana, white grape, kiwi and spinach, which aims to help reduce tiredness and fatigue with vitamin C and magnesium.❚ Berry Boost – grape, apple, raspberry, acerola cherry and blueberry, offering vitamin C-rich fruit to help protect cells.

Caroline Wilding,

marketing manager for juices at brand owner PepsiCo UK, said: “Func-tional juice is the fastest-growing segment within chilled fruit juice and we are confident Tropicana Essentials will become a beacon brand to attract shoppers to the fixture and help them better under-stand what functional juices can offer.“We see Tropicana Essentials as an incremen-tal opportunity for retailers looking to make the most of their chilled fruit juice sales with a delicious, functional juice for their shoppers.” ■

For your chance to win, send your name, store name, store address and telephone number on a postcard to: Independent Retail News/Haribo Fruitilicious Giveaway, c/o Open Communications, 10 The Walled Garden, Nostell Estate Yard, Wakefield, Yorkshire, WF4 1AB. The first five retailers drawn at random will receive £50-worth of Haribo Fruitilicious for their store.

To enter, please send your name, store name, store address and telephone number on a postcard to:Independent Retail News/Tropicana Essentials Giveaway,

c/o Rohan Mehra, Cirkle, Canon House, 27 London End, Beaconsfield, Buckinghamshire, HP9 2HN. The first 10 names drawn at random will win £50-worth of Tropicana Essentials each.

To enter this free prize draw, just send your name, store name, store address and day-time telephone number to: Independent Retail News/Maryland Giveaway, c/o Alyssa James, MTJ Associ-ates, Alexander House, Station Brow, Leyland, Lancashire, PR25 3NZ. The first five names drawn will each receive £50-worth of Maryland stock.

earn a Maryland biscuit.

To enter this free prize draw,

INDEPENDENT RETAIL NEWS | MARCH 2018

31

To enter online, to towww.talkingretail.com/offers

❚ Use Walkers Max Strong POS material to drive awareness of the new range. From three-case stackers to counter-top units, thereis a solution for every store size.

❚ The new range is “perfect with beer”, so consider a secondary siting in your beers, wines and spirits area – clip-strips will help encourage cross-category purchase and generate additional snacking sales.

❚ Research reveals that savoury snacks currently feature in 15% of beer occasions, with half of these being crisps. With the launch of Walkers Max Strong, there is the opportunity to add incremental growth to your savoury snacking category.

Source: Walkers

THREE TOP TIPS FOR SNACKINGSALES SUCCESS

WALKERSMAX STRONGWin a fixture makeover

To support retailers with the recent launch of Walkers Max Strong, and to capitalise on the re-lationship between sa-voury snacks and beer, Walkers is offering one lucky retailer the oppor-tunity to win an exclu-sive fixture makeover and best-in-class display for their store.The offer includes face-to-face advice from a PepsiCo representative who will be able to pro-vide the latest tips on how best to merchandise the range and communicate the cross-category link to customers. The win-ner will also benefit from themed POS material and products to sample or sell – designed to make their store a real destination for savoury snacking.

Sporting eventsThe new Walkers Max Strong range has been created to appeal to beer lovers and is available in three flavours – Chilli & Lime, Hot Chicken Wings and Jalapeño & Cheese – each complementing a different type of beer.Walkers says the launch is “perfectly timed” to target upcom-ing sporting events, as sports fans are highly likely to take part in “so-

cial snacking occasions” during this time.Rachel Holms, senior marketing director for Walkers at brand owner PepsiCo, said: “We are seeing an increase in so-cial occasions, and while savoury snacks are play-ing an increasingly im-portant role, there is no mainstream ‘perfect snack’ to enjoy with beer.“We saw this as an un-tapped opportunity in the market and have cre-ated Walkers Max Strong to complement a range of different beers. The new proposition will also pose a great opportuni-ty this summer, offering retailers an innovative snack for consumers to enjoy during upcoming sporting events.”

Big night inWalkers says its Max Strong range can be en-joyed across a variety of occasions to meet shop-per needs, whether this is a Friday night in or

having friends round to enjoy watching one of this year’s sporting events.In addition, retailers are encouraged to visit www.countsformore.co.uk, the Walkers on-line rewards and catego-ry management website, for information on how to make the most of snack-ing sales.Walkers Max Strong is available in 50g sin-

gle-serve bags and 150g sharing bags, and 90g Ja-lapeño & Cheese clip-strip bags are also included as part of the range.

HOW TO ENTER

To be in with a chance of winning, please send your name, store name, store address and tele-phone number on a post-

Max your sales with Walkers

Deadline for entries: 12 AprilUsual terms and conditions apply

Reader o� er | Walkers

card to: Independent Retail News/Walkers Max Strong Reader Offer, c/o Cirkle, 27 London End, Beaconsfield, Buck-inghamshire, HP9 2HN.

The first name drawn at random will win an exclusive fixture make-over and best-in-class display for their store. Closing date for entries is 12 April 2018.

24

INDEPENDENT RETAIL NEWS | AUGUST 2018

Deadline for entries: 13 SeptemberUsual terms and conditions apply


AWARD WINNERS£250-worth of stock To celebrate 15 years of the Product of the Year awards, retailers have the chance to win a goodie bag filled with £250-worth of winning prod-ucts from this year’s awards.The winning retailer will receive a goodie bag filled with some of the UK’s fav-ourite products from brands such as Andrex, Müller, Gar-nier and Ariel.Product of the Year is the largest independent con-sumer survey into product innovation, with more than

COOKIE PRIZES£50-worth of stockBurton’s Biscuit Company is offering five retailers the chance to win £50-worth of Maryland cookies.The company invested £1m in a “What Would You Do for a Maryland” cam-paign for the brand, includ-ing a TV advert, social me-dia activity and POS tools, focusing on what people would do for a Maryland cookie when they enter the Maryland pop-up shop.Mandy Bobrowski, mar-keting director at Burton’s Biscuit Company, said: “We

have created a value be-hind the Maryland brand and found our consum-ers would do almost any-thing for Maryland cook-ies, whether it is rewarding themselves for taking the dog for a walk, or some-thing more extreme.” ■

The deadline for all offers in this issue is 13 Septem-ber 2018. Competitions and giveaways appearing in Independent Retail News are only open to independ-ent retailers and their staff currently employed in the trade. Prizes will be awarded as stated in individual competitions and give-aways. The editor’s deci-sion is final and no cor-respondence will be entered into.

10,000 shoppers voting each year. Eighty-six per cent of shoppers say they are more likely to buy a product fea-turing the awards logo. ■

STREET DRINKS£50-worth of stock Barr Soft Drinks is giving five retailers the chance to win £50-worth of its new Rubicon Street Drinks range.The range consists of four “unique” flavours in-spired by authentic street

drinks from some of the world’s hottest coun-tries. The company said the recent launch of Ru-bicon Street Drinks is en-abling consumers to “enjoy a whole new world of re-freshment”.The range consists of Sharbat, a traditional Turk-

ish flavour of pomegran-ate and rose; Agua Fresca, a Mexican drink with water-melon, lime and mint fla-vouring; Nimbu Pani, an Indian-inspired drink with lemon, cumin and mint fla-vours; and Bissap, an Afri-can drink with hibiscus and ginger flavouring.Company research found the range performed well, with more than 70% of shoppers “expressing in-tent to buy” and 95% of shoppers thinking that the range was “modern, differ-ent, adventurous and eye-catching”.

Barr recommends re-tailers merchandise new Rubicon Street Drinks in a

“connecting cultures” sec-tion within their chillers that taps into the “grow-ing demand for interest-ing and different flavours from around the world”. The company says Rubicon Street Drinks will be an eye-catching addition, engag-ing with a broad range of shoppers.To celebrate the launch of the range, Barr Soft Drinks is offering five re-tailers the chance to win £50-worth of Rubicon Street Drinks – five cases of 12x300ml cans (two cases of Nimbu Pani, one case of Sharbat, one case of Agua Fresca and one case of Bissap). ■


To enter, please send a postcard with your name, store name, store address and telephone number to: Independent Retail News/Burton’s Giveaway, c/o Martin Jackson, MTJ Associates, Alexander House, Station Brow, Leyland, PR25 3NZ. The first five names drawn at random will win £50-worth of Maryland cookies.

10,000 shoppers voting each

To be in with a chance of winning, please send your name, store name, store address and telephone number on a post-card to: Independent Retail News/Rubicon Street Drinks Giveaway, c/o Rebecca Fairman, Barr Soft Drinks, 2nd Floor, Mansell House, Aspinall Close, Middlebrook, Horwich, Bolton, BL6 6QQ. The first five names drawn at random will win £50-worth of Rubicon Street Drinks.

have created a value be-

To enter this giveaway, please send your name, store name, store address and telephone number on a postcard to:Independent Retail News/Product of the Year Giveaway, c/o Danielle Hope-Wynne, Storm Communications, 7 The Arches, Chancel Street, Southwark, London, SE1 0UR. The first name drawn will win a goodie bag with £250-worth of Product of the Year 2018 winners.

Aug17p24Giveaways.indd 24

10/08/2018 18:24:54

30



Reader o� er | Perfetti Van Melle

❚ Offer a breadth of flavours and formats toensure you are tapping in to impulse sales. ❚ Retailers should focus on quality and long-lasting freshness when it comes to their gum selection.

❚ POS at checkout is vital in capturing com-muters, and retailers should always ensure their tills are kept up to date with the latest branded offerings.

❚ Stocking the latest products is also crucial to keeping customers engaged and up to date with the latest mint and gum offering.

MERCHANDISING TIPSFROM PERFETTI VAN MELLE

MENTOS AND SMINTWin free stock and point-of-sale material

Confectionery company Perfetti Van Melle is offer-ing one lucky retailer the chance to win POS and stock from Mentos and Smint, including four cases of each:■ New Mentos Stay Free ■ Smint 8g■ Mentos Mint single roll■ Mentos Spearmint roll ■ Mentos Gum White Peppermint ■ Mentos Gum White Bubblefresh.

Mark Roberts, trade marketing manager for Perfetti Van Melle, says: “To ensure continued growth within the mints and gum category, vari-ety is essential. Our Bub-blefresh Mentos gum, available in bottle and single flip-top format, appeals to a younger au-

dience. Retailers can cre-ate a point of difference in this category by em-bracing innovation. “New formats and flavours are lead-ing category growth, so it is important this is reflected on-shelf, whether it is different flavours or price-marked packs. It is crucial to offer a breadth of choice across both sugar-based and sugar-free mints and gum from leading brands such as Mentos and Smint.”

Leading linesPerfetti Van Melle says its Smint brand is one of the leading sugar-free lines in the market, with 52% of its sales coming from tin formats. Its Smint 8g pack is also available in a £1 price-mark.The Mentos range in-cludes a number of SKUs that “appeal to consumers of all ages” and its latest innovation is Mentos Stay Free, a sugar-free hard candied mint available in Peppermint and Menthol Eucalyptus flavours.

Perfetti Van Melle ad-vises retailers to stock a selection of pack for-mats, particularly bottle formats such as Smint 8g and Mentos Gums bottles, as these ensure retail-ers are meeting different shopper needs, including ‘on-the-go’ and ‘sharing’.

Mentos gums up for grabs

Deadline for entries: 7 JuneUsual terms and conditions apply

dience. Retailers can cre-ate a point of difference in this category by em-

“New formats and flavours are lead-ing category growth, so it is important this is reflected on-shelf, whether it is

based and sugar-free mints and gum from leading brands such as

30


appeals to a younger au- Eucalyptus flavours.

They are also designed to encourage shoppers to trade up from smaller packs, thereby increasing basket spend.Retailers should stock a full range of bottled gums to tap into this sector, the company says. To sup-port this, Mentos has a se-

lection of bottled mints, through its Mentos White Bottle Gum available in Peppermint, Spearmint and Bubble Fresh.

HOW TO ENTER

To be in with a chance of winning the prizes outlined above, please send your name, store name, store address and telephone num-ber on a postcard to: Independent Retail News/Perfetti Van Melle Reader Offer, c/o Hele-na Smith, Mercieca, 10 Greenland Street, Lon-don, NW1 0ND. You can also enter online at talkingretail.com/offers. The first name drawn at random will win POS and stock from Mentos and Smint. Ap-plicants must already stock Mentos or Smint in their store. Competi-tion closes 7 June.

Eucalyptus flavours.

36

INDEPENDENT RETAIL NEWS | SEPTEMBER 2018


Deadline for entries: 11 OctoberUsual terms and conditions apply


TROPICANA JUICES£50-worth of stock To celebrate the launch of its new Watermelon, Apple & Raspberry and Mixed Berries juices, Tropicana is giving five retailers the chance to win £50-worth of stock.The brand says the launch provides retailers with a huge sales opport-

TREACLE TOFFEES£50-worth of stock Walker’s Nonsuch is offering five retailers the chance to win a case of its Treacle Toffees worth £50. Walker’s Treacle Toffees are available in 50g and 100g bars and 150g bags of twist-wrapped sweets. Each winner will receive a case of Treacle Toffees 150g bags (packed 4x12x150g).The brand says trea-cle toffee is synonymous with Halloween and Bon-fire Night and is known for soothing sore throats and coughs. There are nine varieties of Walker’s Non-such 150g bags, including liquorice and Brazil toffees. The toffees are free from artificial colours, preserva-tives, hydrogenated vegetable oils and gluten. ■


The deadline for all offers in this issue is 11 October 2018. Competitions and giveaways appearing in Independent Retail News are only open to independ-ent retailers and their staff currently employed in the trade. Prizes will be awarded as stated in individual competitions and give-aways. The editor’s deci-sion is final and no cor-respondence will be entered into.

unity, especially as Tropicana is the “number one not-from-concentrate juice in the UK”. It says that, while breakfast remains a key occasion for chilled fruit juice consumption, there is a significant op-portunity for growth in the “post-breakfast occasion”, as nearly half of all juice is consumed after 10am. The new additions are designed to ensure Tropicana is catering for a range of consumer tastes through-out the day. ■


UPBEAT WATER£100-worth of stockTo celebrate the launch of new Upbeat real fruit protein and vitamin waters, the company is offering five lucky retailers the chance to win £100-worth of stock each.The new range of fruity spring waters enriched with protein and vitamins is de-signed to target the grow-ing consumer demand for

“great-tasting, healthy, low-calorie and low-sugar prod-ucts”. David Gardner, a former Britvic director who joined Upbeat earlier this year, says: “More than 13 million UK consumers are looking for nutritional and affordable health drinks to try in their local conven-ience store and 25% of con-sumers now believe a high-protein diet should be part

of a healthy eating regime. Yet the drinks category is not meeting this demand – until now. Upbeat real fruit spring waters enriched with pro-tein and vitamins will allow retailers to meet their shop-pers’ needs and drive addi-tional sales.”He adds: “After testing the new Upbeat drink with more than 6,000 consum-ers, feedback was that the product looked outstanding and tasted refreshing. Consumers were really surprised that the high-protein, low-sugar combina-tion didn’t adversely impact the taste. The afford-able RRP was well received,

as the price-point is on a par with vitamin waters and only marginally more expensive than standard juice drinks.”Launched in Summer Lemon and Blueberry & Raspberry flavours, each 500ml bottle is made with real fruit, contains 12g of whey protein, features essential B vitamins, has fewer than 55 calories and no sugar.

Upbeat’s new drink is labelled “Spring water enriched with protein and vitamins” and has an RRP of £1.79. There are 12 bottles per case and the product has a shelf life of six months. ■

To enter, please send your name, store name, store address and telephone number on a postcard to: Independent Retail News/Tropicana Giveaway, c/o Gary Stroud, Cirkle PR, 27 London End, Beaconsfield, Buckinghamshire, HP9 2HN. The first five names drawn at random will each receive £50-worth of stock.

To enter, please send your name, store name, store address and telephone number on a postcard to: Independent Retail News/Walker’s Nonsuch Giveaway, c/o Lisa Walker, Walker’s Nonsuch, Calverley Street, Longton, Stoke on Trent, ST3 1QS. The first five names drawn at random will each win a case of Walker’s Nonsuch Treacle Toffees.

To enter, please send your name, store name, store address and telephone number on a postcard to: Independent Retail News/Upbeat Giveaway, c/o Shenelle Barker, Publicasity, Sky Light City Tower, 50 Basinghall Street, London, EC2V 5DE. The first five names drawn at random will win £100-worth of Upbeat product each.

Sept14p36Giveaways.indd 36

07/09/2018 19:56:12

To enter online, go to www.talkingretail.com/o� ers

Deadline for entries: 8 NovemberUsual terms and conditions apply

Reader o� er | Premier Foods

Win a community meal

42

INDEPENDENT RETAIL NEWS | OCTOBER 2018

CHANCE TO ‘GIVE SOMETHING BACK’❚ Simply Fresh re-tailer Chaz Cha-hal, who runs two stores in Worces-tershire, says: “This is a great oppor-tunity for retailers to give something back to their cus-tomers. For stores based in remote or small trading areas, where competition is low, there is of-ten a strong bond

between the local consumer and the convenience store, because that is the main or regular supply of food and drink.”

❚ Ketul Desai, who owns stores in Lon-don and Suffolk un-der the Nisa and Londis brands, as well as one that is non-affiliated, also

backs the idea. He says: “This is the type of competi-tion retailers should definitely get be-hind and I am sure their communities would love to be a part of it. It would be great to use the meal to support a local cause such as a care home or a lo-cal children’s hospi-tal.”

GRAVY GRANULESHost your own local community event

Premier Foods is offering one retailer the chance to host a dinner for their community, in partner-ship with the Bisto To-gether Project, in a move designed to “engage con-sumers, bringing them together at meal times by using relatable, real-life stories that demonstrate how important together-ness really is.”Steve Kelly, conve-nience channel director at Premier Foods, says: “With 89% of retailers describing their shop as being at the heart of the community, we know how important commu-nity engagement is to our audience and how hard they work to support local events. This is our chance to help a retailer go one step further and create their own event to bring people together.”Premier Foods is also offering five cases of Bisto gravy to the win-ning retailer, in order to “help Premier Foods continue to bring fami-lies and friends together over a hearty meal”.

The company says Bisto has been a part of family mealtimes since

sumers, bringing them

1908 and has kept up with the “ever-changing” eat-ing habits of British con-sumers. It has launched “flavoursome and conve-nient” products over the years, including reduced-salt varieties, ready-to-use gravy and its Bisto Best range.The Bisto Best sub-brand is said to be going from “strength to strength”, growing at 7% and driving category growth. Says Kelly: “The value growth we are see-ing within the gravy sec-tor is being driven by people shopping for bet-ter-quality gravy. As a more premium option, Bisto Best encourag-es existing shoppers to trade up, while also at-tracting new people to the sector.”

To help retailers com-municate value to shop-pers, the Bisto range is also available in price-

marked packs. Premier Foods says one in three shoppers are more like-ly to buy a product on impulse if it is a price-marked.

HOW TO ENTER

To be in with a chance of winning, please

send your name, store name, store address and telephone num-ber on a postcard to: Independent Retail News/Bisto Together Project, c/o Adam For-shaw, Cirkle, 27 Lon-don End, Beaconsfield, Buckinghamshire, HP9 2HN. One retailer drawn at random will win

the opportunity to host a community dinner with Premier Foods and the Bisto Together Project, as well as five cases of Bisto gravy. Clos-ing date for entries is 8 November 2018 and retailers can also enter at www.talkingretail.com.

Oct12p42ReaderOfferBisto.indd 42

04/10/2018 19:01:01


2019 Features ListJanuary 18th

• Household Cleaning and Paper Products• Breakfast/In-store Bakery and Morning

Goods (including cereal bars)• Cakes and Biscuits• Tobacco• Spring Confectionery• Healthy Eating and Drinking (including

bottled water, free-from, vegetarian, vegan protein, low-sugar and sugar-free)

• Pancake Day

February 15th

• Retail’s Best• Hot Beverages and Beverages-to-go• Dairy (Butter, Cheese, Spreads, Milk)• Mints and Gums• The Case for Own-label• Easter and Mother’s day• Consumer Product of the Year • NCS Preview

March 15th

• Tobacco, E-cigs and RYO• Summer Soft Drinks (including functional

and energy drinks)• Spring Alcohol• Pet Care• Frozen Food and Ice-cream• Treats (inc cakes, biscuits and confectionery)• Nisa Show PreviewAD INSIGHT ISSUE

April 12th

• Food-to-go• Snacking (including crisps and nuts)• BBQ, Summer Food and Drink• Summer of Sport• Supplier Retailer Initiative of the Year• Ramadan

May 10th

• Cider• Price-marked packs• Functional energy and sports• Babies and Children• Electronic Payments and Technology• Summer Remedies• RIAs Call for Entries

June 7th

• Sugar Confectionery (including pick and mix, mints and gums)

• Alcohol Top Sellers and Premium Drinks• Cash in on Lunchtime• Juices and Smoothies• Health, Beauty and Oral Care• Festivals and Events• Tea for TonightFASCIA GUIDE 2019

July 5th

• Soft Drinks• Paper Products and Household• Product of the Year Shortlist• Back to School• World Food and Drink• Hot Food and Drinks-to-go• Wine• Spar Show PreviewCONVENIENCE MUST STOCKS 2019

August 16th

• Back to University • Chocolate Confectionery• Cereals• Tobacco• RIAs Shortlist Showcase• Beers and Ciders• Local Shop Qs Shortlist• Big Night InAD INSIGHT ISSUE

September 13th

• Bread and Bakery• Hot Beverages• Halloween• Christmas Confectionery and Snacking• Top 25 Soft Drinks• Winter Remedies• Health and Beauty • Diwali

October 11th

• Ice-cream and Frozen Food• Meal for Tonight• Christmas Gifting • Price-marked packs• RIAs Winners (including Local Shop Qs and

Product Launch of the Year)

November 8th

• Christmas (including cakes, biscuits, seasonal grocery, soft drinks and top-up)

• Grocery• Winter Alcohol• Pre-mix and Cocktails• Batteries• Cigars• Cross-merchandising and Linked DealsAD INSIGHT ISSUE

December 13th

• Trends of 2019• Forecast 2020• Easter (including cakes, filled and

mini eggs, cards, gifts)• Valentine’s DayTHE GUIDE 2020

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Retail Industry Awards 2019The Retail Industry Awards are now entering their 24th year, and set out to recognise and reward excellence in UK Grocery Retailing – from the smallest independent retailer – to the largest multiple chains, who now enter the awards each year as part of their annual marketing strategy.

• First launched in 1995

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Join the family... visit www.join-nisa.co.uk

“Nisa are world class when it comes to delivery. We’ve always enjoyed over 95% of deliveries arriving on time and in-full, so have never had issues with availability or stock.But when Nisa suggested that we switch to the new Nisa store of the future format we couldn’t have predicted what an impact it would have, it really has taken our business to the next level.The Nisa team remodelled the whole store to take advantage of extra space made possible by a reduction in size to our stock room. It was a big jump, but the move was made possible due to the reliability and frequency of Nisa’s deliveries, meaning we could easily

work around the smaller stock room and maximise our selling space.Nisa carefully worked out the range by identifying the main missions first, then location and category space. Only then was range selected. The promotions that Nisa provide are perfect for our customers and mean we can offer real value on the products our customers want to buy every day.The results have been a hit with the locals. The customers love what we’ve done here and they tell us that they feel the store is larger and more open than before, so we want to adopt the same format across our portfolio.”

Nisa’s phenomenal delivery service is unrivalled and better than we could ever have expected.Anish Keshwara, Nisa Local,Whittlesey

COMMITTED TOOUR RETAILERSSINCE 1977

14647_NISA_TradePress_Anish Keshwara_2017_227x167_AW01.indd 1

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