Leadership Circle - May 2010
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Transcript of Leadership Circle - May 2010
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Leadership Circle
May 27th 2010 with Charlie, Phil & Sarah
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Our Mission
“ putting media power back in our clients’ hands ”
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Leadership Circle, 18th Feb 2010 Slide 3
Sept 2009 (8 months ago!)
1. Your Site + Google2. Facebook 3. Twitter 4. Blogging 5. Enewsletters
…some of you now into this? Doing it?!
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Leadership Circle, 18th Feb 2010 Slide 4
Enewsletter/Blog added to CZone
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Leadership Circle, 18th Feb 2010 Slide 5
Feb 2010 (3 months ago)
“Live from New York”…1. Mobile2. Local3. Search
… you doing this too?
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Leadership Circle, 18th Feb 2010 Slide 6
April 2010
1. New aussiehome site2. New billing system3. New feeds (Million Plus, Nestoria, Home Page…)
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Leadership Circle, 18th Feb 2010 Slide 7
New Client Zone
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Leadership Circle, 18th Feb 2010 Slide 8
Mobile Sites
Customised Design… from $500 (usually $500)
10% traffic already from mobile
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Leadership Circle, 18th Feb 2010 Slide 9
Plot Home Open Route on Map
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Leadership Circle, 18th Feb 2010 Slide 10
Heat Map
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Leadership Circle, 18th Feb 2010 Slide 11
Facebook Landing Pages >>
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Leadership Circle, 18th Feb 2010 Slide 12
TODAY! ‘Move Photos Around’ >>
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Leadership Circle, 18th Feb 2010 Slide 13
Coming Soon!
- iPhone app- Social Media - Set up/Packages- Contact Management (CRM) with Enews, SMS, Trails, Plans, Letters, Prospecting, etc etc… web-based, and then on iPhone/iPad, mobile access
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Leadership Circle, 18th Feb 2010 Slide 14
The Ultimate Internet Marketing System?
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Leadership Circle, 18th Feb 2010 Slide 15
OK- but I’m here to hear all about
your REIWA deal!!!
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Leadership Circle, 18th Feb 2010 Slide 16
FAIR ENOUGH!
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Leadership Circle, 18th Feb 2010 Slide 17
Incredible… but true
- 20 years since Internet invented- 16 years since Amazon.com, eBay.com- 12 years since Google- 5 years since Youtube- 4 years since Facebook/Twitter
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Leadership Circle, 18th Feb 2010 Slide 18
Incredible… but true
- 30% of SME’s don’t update their web site - 75% don’t use social media- 86% don’t use email marketing
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Leadership Circle, 18th Feb 2010 Slide 19
Incredible… but true
- aussiehome.com set up July 1999 >>
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Leadership Circle, 18th Feb 2010 Slide 20
Ad Spend in Australia - 09/10*1. Takeaway Food …..….$3343m
2. Real Estate Agents ……...$1563m 3. Auto Industry ……….$997m4. Banks ……….$966m5. Supermarkets ……….$774m
Source: IBIS World Research, July 2009
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Leadership Circle, 18th Feb 2010 Slide 21
55% of enquiry from online adsReal Estate Agents AD Spend ...$1563m- of which, online ads (15%) …$240mn
you could argue for 50:50 split (print/online)
- so offline ad spend …$240mn
which implies $1bn is wasted?!
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Leadership Circle, 18th Feb 2010 Slide 22
My Criteria for any Deal
√ Staff looked after? √ Clients looked after? √ Shareholders looked after? √ Helps our mission? √ Something I/we want to do?
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Leadership Circle, 18th Feb 2010 Slide 23
My REIWA.com Goals
1. THE site PUBLIC want for local R.E. info
2. THE site AGENTS want to be on
3. HELP agents SAVE money, BETTER results
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Leadership Circle, 18th Feb 2010 Slide 24
Web/System Dev’t Goals1. aussiehome/REIWA web dev’t
2. Wrap best bits of aussie into REIWA offering
3. Expand our marketplace, expand offering
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Leadership Circle, 18th Feb 2010 Slide 25
Over riding objective
Take it up to the big media boys!
- realestate.com.au - The West - domain.com.au - eastern states based CRMs - anyone else?
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Leadership Circle, 18th Feb 2010 Slide 26
ProcessMay -> Charlie now i/c REIWA.comJuly -> Deal completes (change of ownership) then …aussiehome points to REIWA
… aussiehome fee FALLS (halves) … ALL aussiehome services continue … new REIWA.com live (Sept?)
Jan -> aussiehome staff move to REIWA
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Leadership Circle, 18th Feb 2010 Slide 27
Questions? Comments?
Concerns?
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Leadership Circle, 18th Feb 2010 Slide 28
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Leadership Circle NEXT SEMINAR – August 27th
Drinkie anyone?