LEADER Rural LEADER Rural Development Programme Development Programme

Supports Supports

for Community Festivals and Eventsfor Community Festivals and Events

Overview Overview

LEADER Rationale / Criteria LEADER Rationale / Criteria Eligible and Ineligible ProjectsEligible and Ineligible Projects Rates & Types of Grant Aid AvailableRates & Types of Grant Aid Available Application ProcessApplication Process

Community Festivals and Events

Tourism Measure of the LEADER / Rural Development Programme provides for supports for community festivals and events

Projects must meet guidelines / operating rules and CWP policy for festivals and events

Capital

Building modifications / Equipment

Analysis & Development

Development / marketing Plans

Group Marketing

Local branding initiatives, cluster activity

Training

on a group basis to assist with developing the festival / event

•Rates of Grant Aid:•Capital and Collective Marketing projects 50% up to a maximum grant of €150,000. Analysis & Development Projects may seek 75% support to a maximum of €30,000

Types of Grant Aid

Rates & Ceilings Rates & Ceilings

Capital and Marketing support Capital and Marketing support Max 75% to a ceiling of €150,000Max 75% to a ceiling of €150,000

Feasibility StudiesFeasibility StudiesMax 90% to a ceiling of €30,000Max 90% to a ceiling of €30,000

Training Training Max 100% to a ceiling of €15,000Max 100% to a ceiling of €15,000

Budget – national allocationBudget – national allocation

Guidelines There must be evidence that there are no other sources of

funding available e.g. Failte Ireland, Sports programmes/bodies, Heritage Council, Arts Council, Local Authority

Elements of projects must be stand alone No co-funding with other public bodies Preference will be given to new and emerging festivals Existing festivals will only be considered where there is a

new aspect that will develop and/or expand the festival /event. The group must provide a very strong case in this regard

Consideration is given to the number of existing festivals in the area

Projects must be innovative

Guidelines ctd

Groups must demonstrate that the project will result in sustainability for the community festival / event

LEADER cannot be an ongoing source of support – the project must demonstrate that it can become self-sustaining

Economic impact – a report on the economic impact achieved must be submitted prior to grant payment

CWP Policies Capital, PR, Event Management and Marketing

support – eligible where its outside the remit of Failte Ireland or other relevant agencies.

Programming funding – this will only be given in exceptional cases to new festivals / events or highly innovative aspects of existing festivals. Eligible costs include marquee hire, fencing, street entertainment etc. This will be assessed on a case by case basis.

Rates – festival / event / marketing groups with a membership of over 50% from the business community will only be eligible to receive business grant rates as there can be no secondary economic beneficiaries (circular 07/10)

CWP Initiatives

Community Festival and Events Animator

• Signposting

• Networking

• Good practice guides

• Training

• Cluster activity - capital / marketing applications

Application / Decision Process Projects come through Festival and Events Co-ordinator

where relevant Group submit enquiry form Application process Development officer assigned to project Development Officers present projects to Evaluation

Committee Evaluation Committee make recommendation to the

Board Board makes decision Department check follows Board decision Contract Issues - NB this can take up to 2 months from

Board Decision. Work cannot start until contracts are signed and returned

Wicklow Festival Supports PackageWicklow Festival Supports Package

1.1. Development of up to date database of Development of up to date database of festivals and events – networking festivals and events – networking opportunitiesopportunities

2.2. Development of a calendar of events Development of a calendar of events and promotion of same (in the form of and promotion of same (in the form of a brochure) in conjunction with the a brochure) in conjunction with the Gathering including wall chart & Gathering including wall chart & postcard – 130,000 copiespostcard – 130,000 copies

3.3. Capital funding opportunity to be Capital funding opportunity to be offered to cluster festivals in the regionoffered to cluster festivals in the region

4.4. Training opportunities incl. AOIFE Training opportunities incl. AOIFE Conference/ application traningConference/ application traning

Some Potential Clusters in Wicklow – sample of four

Bray Summerfest / Greystones Arts Festival / Wicklow Arts Festival/Arklow Seabreeze – Coastal Events Guide

Glendalough Arts Festival / Vale of Avoca WH Week/Glendalough Walks Festival / Glendalough Arts Network – PA System/Marquee

Knockanstockan / Bray Sumerfest - Large Marquee

Tinahely Show / Carnew Show – Ground TrackingBalto Balloon Festival / Baltinglass Music Festival - PA Equipment, signage

Sample LEADER Funding at Sample LEADER Funding at 75% in Castleblaney75% in Castleblaney

6½ Pages in Northern Standard 6½ Pages in Northern Standard €6,300€6,300 6 x 7 Day Advert on Northern Sound6 x 7 Day Advert on Northern Sound €3,654€3,654 Programme Book and fliers Programme Book and fliers €6,218€6,218 2011 Annual Calendar2011 Annual Calendar €3,993€3,993 Seven Pop up Stands with graphicsSeven Pop up Stands with graphics €4,840€4,840 6 Aluminium road sign stands6 Aluminium road sign stands €1,975€1,975 36 (8ft x 4ft) Road Signs36 (8ft x 4ft) Road Signs €1,990€1,990 40 control barriers40 control barriers €1,920€1,920 100 Cones100 Cones €1,983€1,983 24 (10ft x 2ft) Street Banners24 (10ft x 2ft) Street Banners €1,430€1,430 20 Corporate Flags20 Corporate Flags €1,600€1,600 1 Outdoor PA System1 Outdoor PA System €1,940€1,940

Benefits to DateBenefits to Date

Increased awareness of eventsIncreased awareness of events

Increased potential numbers attending Increased potential numbers attending eventsevents

Professional approach to promotionProfessional approach to promotion

Greater synergies amongst groupsGreater synergies amongst groups

Members supporting each others eventMembers supporting each others event

Thank You