1. Social Mediafor your businessPresented byAngus Findlay

2. Lets look at the potentialand the why. 3. 47% of all statisticsare made up. 4. What's the purpose for you?Everyone's is different:Monitor the market and competitionIncrease website trafficIncrease online visibilityBetter ranking for your websiteKeep clients in touch 5. Ducks in a rowProtection: Have you locked down all the major profiles?Branding: Logos & Corporate Colours? Consistent with website.Complete: Make sure they are all completeLinked: Link to your website/pages for more information.Mixing: Do not mix personal and business pages up! 6. A Look Around The Tools 7. Dos in SocialKnow your customersBe active but dont over do it.One VoiceChecklists: Grammer, spelling, link, #, mention, humour?Share messagesThanks and RetweetsBe original and relevantCustomer ServicePersonalityListen. 8. Dont DosLike your messages.NeglectShare too muchConnect with everyoneSpammyDelete negative commentsNot respondingToo much automation 9. Automation.Blogs can feed into Twitter/FacebookTwitter can feed to Facebook and back againAll can feed onto the web site/sAuto Set up can feed into all Platforms so all messages can be planned a month/year in advance..RSS Feeds can feed into all platformsHootesuit.com can manage all platforms and streams.And more clever tricks.. 10. Strategy.Without a strategy you never know where youll end up!Fail to plan = Plan to fail!A clear, focused and precise strategy will ensure maximum traction online. Not everyone is on every site. 11. Your StrategyWhat do your clients want???Adopt a Strategic Approach: timing / amount / topics / targetsTrain & Monitor StaffMonitor and tweak performancePosition, unique, human content on individual platformsBe consistent 12. Content creationand gathering.How do we do this??? 13. Increase CommunityLeveraging existing database of clients and suppliers (CSV)Email marketing - Awareness campaigns highlighting participation in social media sitesPoint Of Sale - brandingWebsite tags/email signatures/any other printed collateralCompetitions/Campaigns for Likes Follows Fans maybe through a QR Square? 14. The Truth No Magic PillIt takes time.Realistic BudgetConsistencyMotivationMonitoringContinual adjustment/tweakingNew IdeasLearn / Unlearn / Relearn 15. If this presentation has gone over your head!SorryDo not panic! It is a big area so start small.A MUST: Lock down your profiles. Easy to do if you follow their instructions.THEN: Go to YouTube and search intro to twitter / beginners guide to twitter. This will give you a great start on understanding the platforms.Start slowly and have a go. They wont bite. 16. If this presentation has been left you with questionsStart from basics: Go through the slides and make sure youve actioned all the points.Go to Google and ask those questions as there are a lot of people out there that will give the answers.Sit with your staff and ask how the company should go forward with social media.Again, YouTube provides a lot of tutorials that can help you get further. 17. This presentation wasnt advanced enoughAlways back track and check youre done everything correctly on your social platforms.Update/tweak a few of them so they change a little.Go to YouTube for tutorials to get further.Try out a few advanced tools like Hootsuite/SocialBro.Call Angus @ Web Adept as Im always happy to discuss ideas. 18. Thank youfor listening