Lead Scoring & Nurturing in Higher Education
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LEAD SCORING & NURTURING Providing colleges and universities with strategic marketing services that attract and retain successful students.
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A brief overview of the importance of lead scoring and nurturing for colleges and universities looking to drive incremental enrollments.
Transcript of Lead Scoring & Nurturing in Higher Education
LEAD SCORING & NURTURING
Providing colleges and universities with strategic marketing services that attract and retain successful students.
Organizations have limited resources.
FACT
Lead scoring and nurturing can increase conversion rates by 1.5 to 3.0x.
Missed opportunities
FACT
Most organizations fail to contact 40% to 60% of new inquiries.
Lead Scoring: The Basics
Start with Success
KEY INSIGHT
Lead scoring is based on your successful students so you can attract even more successful students.
Common Traits.
KEY INSIGHTSStart with demographics and psychographics.
BudgetAuthorityNeedTiming
KEY INSIGHTS
Do they have the money to pay for their education?Do they have the authority to make the decision to enroll?Do they have a real need for education?What is their timeframe for enrolling and graduating?
Action. Behavior. Progress..
KEY INSIGHTS
What action should they take in order to enroll?Submit completed application.Submit transcripts.Attend financial aid workshop.Other?
Focus and…
…nurture.
FACT
Focus enrollment staff on those most likely to enroll today.Use less expensive communication channels to nurture those that are most likely to enroll later.
Right PersonRight MessageRight ChannelRight Time
Relevant content buildstrust
BE RELEVANT & CREATIVE
Faculty, staff, alumni, students offer unique content.Unique content provides unique value.Unique value attracts and retains successful students.
CALL 410-977-7355 TODAY!
Let’s explore how lead scoring and nurturing can help your institution…
