BY

SUSHANT M TRIPATHI

EXECUTIVE DIRECTOR

GREEN FEATHER BUSINESS SOLUTIONS

About Us

GREEN FEATHER is a global IT solution company providing full-cycle services in areas of custom web design, web development, mobile app development, SEO, hosting & support. Combining our solid business domain experience, technical expertise, profound knowledge of latest industry trends and quality-driven delivery model we offer progressive end-to-end solutions.

GREEN FEATHER Solutions was set up in 2012 and has worked with more than 100 different clients from different parts of the globe which includes North America, Europe , India, Singapore , New Zealand , France etc

Our strength is in web development and maintenance services, mobile application development, content management systems, ecommerce, CRM, application development, custom graphics and web design, web analytics, search engine optimization, hosting services and cloud management in the region. We also develop intelligent knowledge based system and tools for our clients . At Green Feather our focus mainly lies with Product Development and quality services. Our credibility and accountability ensure professional and rapid project accomplishment of any size – from a small website to complex enterprise systems with quality. We have already set up benchmarks in the above mentioned fields and have set targets which are difficult to match.

Our Services Consultancy

Online Business Promotion and Marketing

Graphics Designing Services

Software Development

- Desktop

- Web

- Mobile/PDA”s

Software Maintenance and Optimization

Customer Relation Management (CRM)

Enterprise Resource Planning (ERP)

Mobile Application Development

HOSPITAL MANAGEMENT SYSTEM

INVENTORY MANAGEMENT SYSTEM

PAYROLL SYSTEM AND OTHER MANAGEMENT SOLUTIONS

ecommerce

Communities and Social Networking

Online Education / eLearning

Viral Marketing

B2B / B2C Portals

Remote Technical Support

USA

UK

Our Aim

We are committed to provide robust, cost effective and long term services and solutions enabling our customers to get high returns on their IT investments coupled with corporate governance designed for greater agility and market focus in this globally competitive environment.

At GFBS, quality is not a static benchmark but a dynamic norm that is progressively scaled up and aspired to be attained. We have built our business on "Quality Services in Time" model, thereby adding significant and sustainable advantages to our clients. Our approach is further strengthened with our personalized relationship managers responsible for building round the clock availability and also making sure that our clients

get committed service levels at all grounds in terms of their engagement.

Lead Generation – Online Marketing

GROWTH IS GOOD

• Client find us by our Affiliate Websites and via paid ads run on Google and via Review Website

• Send personalized emails on B2C model to individuals and offer them best deals

• The potential client get engaged with you and start building relationship with you

• Your client search you by Search Engine

SEO SMO

Google Ad words + Affiliates

Electronic Direct Mail

Email Marketing

An extremely flexible medium that gives you access to any number of otherwise inaccessible prospects for many different purposes; to sell your products; generate sales leads; follow up enquiries; get more business from current customers; keep in touch with former customers; close the sale in advance … and so much more. It allows you to present every benefit of your product or service over those of your competition in a manner that’s 100% consistent. This is not just in their offices and during the business day, but in their homes, in the evenings and at weekends. Reaching the right audience with the right offer and the right message is the key to success, because the only thing that counts is how many sales or inquiries your mailing generates.

Internet/E-Commerce

The Internet is now an essential element in business communication. When people want information, they surf the web to find what they need. You need a good website that maximizes your exposure … or you’ll look old-fashioned and behind-the-times. Your website needs to be attractive, informative, and easy to navigate so that you obtain a constant stream of new prospects. You also need

to establish a system that deftly converts them into customers.

GOOGLE ADWORDS

Run a successful campaign towards finding right customer . A paid advertisement on Google help you to find real lead that help in sustaining the Business in the longer run as it is the willing user finding you.

Social Media – Build your Reputation

Facebook

Google+

Twitter

LinkedIn

Videos – YouTube, Vimeo & Wine

Photos – Flickr, Pinterest, Instagram and Photo Bucket

Blogs - WordPress and Blogger

The future in here !!!!

Research Active Users on various platforms

0

10000

20000

30000

40000

50000

60000

70000

Facebook LinkedIn Twitter Tumblr Pintrest

Do it right – The way ahead Improve External image

Connect to the right people

Create Rainmakers

Create a Buzz

Leverages the Media

Get Recommended

Going Viral

BRAND YOUR COMPANY

BUILD YOUR ONLINE REPUTATION

INCREASE YOUR ROI

Creating Value Consistent Message delivered for

Executives, Managers, Sales Team

Attracts Peer Level Connections

Fellow Executives and Strategic Partners

Establishes your Expertise=Gain Trust

Gets you Found for your Keywords

Lets you Find more:

Prospects, Customers

Vendors, Suppliers and Employees

Let Simplify

Facebook

Share right image and content to promote . Use #tags as more as possible

Increase your page visibility by targeting right audience

via sponsored ads

Ln

Create your Business Page , Share Articles , Research

Papers , Videos

Join relevant groups , add companies , HNI in

network and target them personally via Inmail

Twitter

Write short and catchy call to action script

Follow people with similar background so that they

follow you , thus grow your network

SOCIAL ENGAGEMENT MODEL : An Example

DAY TYPE OF POST

MONDAY New Session Offer

TUESDAY Office Suppliers Promotion

WEDNESDAY Notebook Promotion

Thursday Pen Promotion

Friday Offer for target Cx

Saturday Quiz for prize

Sunday Humour Post

Branding Techniques : Example Hash Tags Hangouts News Letter

#brandname Talk to Director - Webinar Every cx will get report and advice on weekly basis

#brandvalue Learn the company – Video interview with company core team

People will be made aware of company’s plan and products

#customerservice Learn how to trade ? Weekly letter from Desk of Director to repute stronger relation

#product What you must not do Weekly event and latest in market

#bestcompany Resolve your issue – talk us Your Wealth Manager

#leadingsupplier Live Expert - Let grow together – New cxpitch

#ilovemybrand How to trade online ? Trading Advsiroy for each tarder in personal way

Social Media – In a nutshell

Impact it will do Social Media Optimization is a simplest and powerful method to brand your image among your potential clients . You can create user engagement , target right type of audience with proper service or product promotion with some valid offers .

Using Google+ hangout with Sales Manager and potential leads helps in converting to a greater margin.

Creating a quality video with top tier management and making viable presence on Video platforms like YouTube where in we can promote our services, products , our excellence in customer services and a video testimonial by some of our major existing clients does more by adding value to your output and adding new clients .

Having a dedicated Google+ Business Page help you get found easily on Google search results . Get yourself reviewed by Clients and grow your Business.

SEO – Let us top the Google Chart

“If you are top of Google, your Business is on the top of the world” .

Seo is a approach which help us in getting our website to the top page of Google , Yahoo or any other search engines.

Getting your website ranked on the top of Google with a frequently searched query ( Queries are entries which a customer insert in search box to find the relevant result) bring you closer to your clients . Thus increasing the clicks and increase in Business.

Thinking how this works , here we go :

How SEO works : Business End Look for keywords on your Business line

Eg – Traders , Share Market Traders , Broker , Trade in Commodities etc

Select right webpage on website to promote .Do all necessary technical and content analysis so that all

ends up well

Do press release ,write articles , Blog post , Business Directories Listing , Social Bookmarking , PowerPoint slide submissions , Forum Talks , Channel Creating ,

Wekipedia Posting and much more .

What user does

Insert the query , eg “ Looking for Share Market Broker”

He find your website link on rank of Google , yahoo etc

He clicks the link , read the information , fill the forms .

Potential Keywords Model

Refer to Excel for relevant keywords .

Impact graph : How the difference is created

Banner Advertisements

Run attractive banners on websites where people interested in your Business normally visit . This will help you to get noticed and Brand your values. Also with

technique of re-marketing we would make banners visible on cxbrowser as and when one log in to

internet

Video advertisements

To conclude : A 360 involves

SEO

SMO

Display & Video Ads

Blogs & Forums

ORM

Email & Affiliate

Market Place

THANK YOU