Lead gen stack & attribution model
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Email Database MAS CMS User Content Nurturing (Score) TM Database Tech Pro Database Registered User Database 6Sense Data Models results in Tableau BI Dashboard Analytics Running off an Algorithmi c Attributio n Model Advertising Content Nurturing (Score) CMS User Content Nurturing (Score) Advertising Content Nurturing (Score) MQL Telemarketing SQL Behavi oral Data ML Data .com Site Side Analyti cs Sequencial Messaging & Content Syndication Sequencial Messaging & Content Syndication Attribution Model providing predictive insight in “HOT” Companies & Contacts (Score) Attribution Model providing insight into prioritization “HOT” Companies & Contacts (Score) DATA FLOW Display on/off CBSi & Onsite Tactics Display on/off CBSi & Onsite Tactics All Data Source’s Communicate (API) Audience / Company Segment s Audience / Company Segment s
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Transcript of Lead gen stack & attribution model
Email Database
MAS
CMS User Content
Nurturing(Score)
TM Database
Tech Pro Database
Registered User Database
6Sense Data
Models results in
Tableau BI Dashboard
Analytics Running
off an Algorithmi
c Attribution Model
Advertising Content
Nurturing(Score)
CMS User Content
Nurturing(Score)
Advertising Content
Nurturing(Score)
MQL
Telemarketing
SQL
Behavioral Data
ML Data
.com
Site Side
Analytics
Sequencial Messaging & Content
Syndication
Sequencial Messaging & Content
Syndication
Attribution Model
providing predictive insight in
“HOT” Companies & Contacts
(Score)
Attribution Model
providing insight into
prioritization “HOT”
Companies & Contacts
(Score)
DATA FLOW
Display on/off CBSi & Onsite
Tactics
Display on/off CBSi & Onsite
Tactics
All Data Source’s Communicate
(API)
Audience/
Company Segment
s
Audience/
Company Segment
s
