LEAD digital presentation EN

Verlag Werben & Verkaufen GmbH, © 2011

Daniel Holm October 2011

The New Specialist Magazine for Digital Business


Contents

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•  Portfolio for the Werben & Verkaufen Verlag

•  LEAD digital – The Story behind LEAD digital

•  Data & Facts

•  Advertising Media

•  Target Group

•  Portfolio & Key Topics

•  Topic Schedule 2011

•  Advertising Forms/Rates, Print and Online

•  Contacts


Portfolio for the Werben & Verkaufen Verlag

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Corporate Publishing

Events & Seminars

Digital Supplements Print Print

Prize awards

Digital iPad App

Monthly eMag

Print

Online


The Story behind LEAD digital

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§  Changes in the use of media and increasing digitalisation in all walks of life

§  Increasing diversity of products and a lack of differentiation possibilities in offers generates the wish for orientation and assistance in digital business

§  Increasing demand for relevant and high-standard news with well-founded background information, practical examples and best cases

§  A high level of interest from the Communications and Media branches, from advertising companies, agencies, marketers and service providers!

The time is ripe for a new platform and guidelines for professionals in digital business!


Data & Facts

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Appears: Once every two weeks, on Wednesdays

Medium: Print and online Format: 210 x 280 mm Size: 56 + 4 sites Annual subscription: 198.00 EUR (inland) Print run: 10,000 first edition

6,000 subsequent copies ‘11


Advertising Media

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LEAD digital – the key to digital success...

§  The latest information platform for digital professionals

§  Provides well-founded and critical information every two weeks in the form of a specialist magazine and as an online platform on digital business, news, online and mobile trends, current market developments, media usage and much more

§  Offers its readership practical manuals and background knowledge on all facets of online marketing such as affiliates, display, e-Commerce, mobile, social media, SEM/SEO, technology and targeting and opens up new job perspectives in the employment market Print & Online

§  Reports on the people behind the success stories, the exciting digital scene and the most important branch events of the year


Target Group

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Readers of LEAD digital are... §  Digital professionals as well as online and mobile decision-makers from advertising

companies and media

§  Employees with online responsibilities for Media and Performance Marketing agencies who are empowered to decide on advertising media and budgets

90% overlap tolerance

to W&V subscribers 35% agencies, specialised in online and digital business such as SEM/SEO, affiliates

etc. Information inc. marketers

36% Advertising companies

29% Service providers, e.g. mobile, networks, re-targeting, targeting,

webdesign, multimedia

LEAD digital reader structure

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Portfolio & Topics 2011

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Make use of our cross-medial offer & reinforce your advertising message!

Print Online App Q1/ 2012

Your key to success: §  Cross-medial contact possibilities

§  Reinforcement of your advertising message

§  Acccurately addressing your target group

§  Campaign extension to the W&V family

Topics in 2011 Dmexco: Trends and Innovations | Realtime Bidding | Local Based Advertising | Advertising on Tablets |

SEO: The Panda Update | Mobile Websites | Moving Images in the Internet | Targeting & Tracking |

Safe Advertising | Personalisation in Marketing and in e-Commerce |

Augmented Reality | Branded Entertainment


Topic Schedule 2011

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No. Publication date

Ad deadline

Printing data deadline Topics Focus Series

#19 21.09.11 08.09.11 15.09.11 dmexco: Trends and Innovations / RTB

#20 05.10.11 26.09.11 28.09.11 Advertisign on Tablets

#21 19.10.11 06.10.11 13.10.11 Targeting & Tracking Customer Journey I

#22 02.11.11 19.10.11 26.10.11 Moving Images Customer Journey II Secure Advertising I

#23 16.11.11 03.11.11 10.11.11 Personalisation in Marketing and e-Commerce

Direktmarketing Trends / Payment Secure Advertising II

#24 30.11.11 17.11.11 24.11.11 Augmented Reality Affiliates: Campaign-Optimisation Secure Advertising III

#25 14.12.11 01.12.11 08.12.11 Branded Entertainment Performance-Marketing 2012 Secure Advertising IV

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PRINT Advertising Forms/Rates

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Special forms of advertising

Bundles & introductory rates Issue bundles, Online range, W&V extension – contact us to find out more!

Formats

List prices* in EUR plus VAT

2/1 page 12,700.00

1/1 page 6,500.00

1/2 vert./horiz. 4,200.00

1/3 vert./horiz. 3,100.00

1/4 vert./horiz. 2,800.00

Advertisement rates

§  Doubled cover/cover jacket, grip corner

§  Supplements, booklet/covermount

§  Personalised cover persUS... and much more

*Changes reserved. Valid until 31.12.2011 Rates for special forms of advertising available on request.


ONLINE Advertising Forms/Rates

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Advertisement formats/rates

Placement Allocation Fixed price* per week (in EUR plus VAT)

Standard formats Banner (2) 468 x 60

Content Ad 300 x 250

Superbanner (2) 720 x 90

Button Ad 120 x 60

Homepage Exclusive 650.00 Item 1: 900.00 Item 2: 675.00

1,200.00 Item 1: 490.00 Item 2: 375.00

Homepage + All channels 2,200.00 2,900.00 3,500.00 1,900.00

Channel - 550.00 790.00 900.00 -

Special formats Wallpaper 870 x 90 + 160 x 600

Powerlayer 400 x 400 + 160 x 600

Banderole Ad Format available on

request

Layer 400 x 400

Homepage Exclusive 1,200.00 1,300.00 1,300.00 1,200.00

Homepage+ All channels

4,200.00 4,100.00 4,550.00 3,900.00

Channel - 790.00 900.00 790.00 750.00

The advertising form you require is not listed here? Simply contact us to discuss an individual offer! All forms of advertising can be expanded. Up to 3x enlargement = 25% surcharge plus VAT *Changes reserved. Valid until 31.12.2011


Contacts

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Daniel Holm Sales Director LEAD digital Fon: 0 89/ 21 83 – 70 90 Fax: 0 89/ 21 83 – 78 64 Mobile: 0173 / 299 8434

E-mail: [email protected]

Special advertisement forms:

Norbert Baaser Material Planning Manager Fon: 0 89/ 21 83 – 70 18 Fax: 0 89/ 21 83 – 78 64

E-mail: [email protected]

We are happy to assist you with queries and individual offers:

LEAD digital presentation EN

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