GIRL GEEK DINNERGIRL GEEK DINNER

Leslie SobonCorporate Vice PresidentWorldwide Product and Outbound Marketing

March 4th 2011

2| Girls’ Geek Dinner | March 4, 2011 | Public

3| Girls’ Geek Dinner | March 4, 2011 | Public

Now: Parallel/Data-DenseNow: Parallel/Data-Dense

16:9 @ 7 megapixels

HD video flipcams, phones, webcams (1GB)

3D Internet apps and HD video online, social networking w/HD files

3D Blu-ray HD

Multi-touch, facial/gesture/voice recognition + mouse & keyboard

All day computing (8+ Hours)All day computing (8+ Hours)

Performance that Performance that is seen and feltis seen and felt

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The Big Experience/Small Form Factor ParadoxThe Big Experience/Small Form Factor Paradox

Mid 2000sMid 2000s

4:3 @ 1.2 megapixels

Digital cameras, SD webcams (1-5 MB files)

WWW and streaming SD video

DVDs

Mouse & keyboardMouse & keyboard

3-4 Hours3-4 Hours

Standard-definition Standard-definition InternetInternet

TechnologyTechnology Mid 1990sMid 1990s

DisplayDisplay4:3 @ 0.5 megapixel

ContentContentEmail, film & scanners

OnlineOnlineText and low res photos

MultimediaMultimedia CD-ROM

InterfaceInterface Mouse & keyboard

Battery Life*Battery Life* 1-2 Hours

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Early Internet and Multimedia Early Internet and Multimedia ExperiencesExperiences

*Resting battery life as measured with industry standard tests.

4| Girls’ Geek Dinner | March 4, 2011 | Public

Paradox Solved: One Design, Fewer Watts, Massive Capability Paradox Solved: One Design, Fewer Watts, Massive Capability

Discrete-level Discrete-level DirectXDirectX®® 11 GPU 11 GPU

AMD AMD Fusion Fusion APU APU

75 sq. mm 18 watts

NorthbridgeNorthbridge Dual-Core CPUDual-Core CPU++ ++ ==

66 sq. mm 13 watts

117 sq. mm 25 watts

59 sq. mm 8 watts

5| Girls’ Geek Dinner | March 4, 2011 | Public

Unprecedented Performance and Capabilities Never Seen Before in Thin & Light PCsUnprecedented Performance and Capabilities Never Seen Before in Thin & Light PCs

AMD AllDay™ Power*AMD AllDay™ Power*Personal SupercomputingPersonal SupercomputingIn a NotebookIn a Notebook

HD 2.0 ExperienceHD 2.0 Experience

AMD Fusion APU AMD Fusion APU

*Resting battery life as measured with industry standard tests.

6| Girls’ Geek Dinner | March 4, 2011 | Public

AMD Fusion APUs: The Clear AdvantageAMD Fusion APUs: The Clear Advantage

OEMsOEMsOEMsOEMsDevelopersDevelopersDevelopersDevelopers

ConsumersConsumersConsumersConsumers

Reduced complexity & thermal power

Full experience in sleek form factors

Visibly superior: easy to sell

Reduced complexity & thermal power

Full experience in sleek form factors

Visibly superior: easy to sell

HD 2.0

Personal Supercomputing

AMD AllDay™ Power

HD 2.0

Personal Supercomputing

AMD AllDay™ Power

APIs portable across platforms

Reduced bottleneck

Improved performance, programmability

APIs portable across platforms

Reduced bottleneck

Improved performance, programmability

AMD defines “all day” battery life as 8+ hours of idle time.

7| Girls’ Geek Dinner | March 4, 2011 | Public