Le futur du Search - Meet up SF - 22 juin 2016

Prsentation PowerPoint

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Le futur du SearchLusage

Notre manire de rechercher et de recevoir des rponses va radicalement changer dans les annes venir.

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Le futur du SearchOmniprsent / Invisible / Intgr / Vocal / Visuel / Prdictif / Contextualis / Personnalis

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Nombre de recherches annuelles Google (en milliards)

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http://searchengineland.com/google-now-handles-2-999-trillion-searches-per-year-2502474

Ce nest que le dbut !

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La recherche va tre omniprsente et invisible.

Intgre nos vies !

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Source : Google Accelerate Dublin Octobre 2015

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Devant sa TlTlcommande Apple TV

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Devant sa Tl

TlcommandeGoogle Nexus Player

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Devant sa TlNvidia Shield

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Devant sa Tl

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TVs connectes Comscore / Worldwide

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12Sources : http://www.statista.com/statistics/247165/forecast-of-the-share-of-connected-tv-sets-worldwide/http://www.digitaltveurope.net/410711/connected-tv-penetration-to-reach-30-in-2020/

Dans sa voiture

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Dans sa voiture

Android Auto

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Dans sa voiture

Android Auto

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Dans sa voitureApple Car

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Dans sa voitureApple Car

75%

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17http://www.businessinsider.com/connected-car-forecasts-top-manufacturers-leading-car-makers-2016-4-29?IR=T

Au poignet

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En permanence, chez vous

Amazon Echo

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En permanence, chez vousGoogle Home Annonc lors du Google IO 2016

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Linteraction sera vocale.

OK Gooooogle !

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La fin du clavier ?

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De nouvelles manires de taper ?

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23http://techcrunch.com/2010/08/12/googles-hugo-barra-25-of-android-queries-are-voice-based/http://gadgets.ndtv.com/mobiles/news/siri-gets-1-billion-requests-a-week-nearly-1-million-locations-to-accept-apple-pay-apple-701411http://searchengineland.com/mindmeld-launches-voice-assistant-2-0-says-voice-search-growing-dramatically-238130http://www.investors.com/news/technology/click/googl-google-dominates-in-smartphone-search/

Nous allons rechercher par la voix.

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Voice Everywhere

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25Cortana, Google Now, Siri, Alexa (Amazon Echo)

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Transcript automatiqueIndexation YouTube Ancre associes

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Google > Taux derreur Mot cl

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27Source : Mai 2015 Google I/Ohttp://venturebeat.com/2015/05/28/google-says-its-speech-recognition-technology-now-has-only-an-8-word-error-rate/

Speech RecognitionGoogle Vs Siri Vs Transcription humaine5%

8%4% 2%

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La recherche vocale va devenir le moyen n1 pour rechercher dici 2020 !

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29http://techcrunch.com/2010/08/12/googles-hugo-barra-25-of-android-queries-are-voice-based/http://gadgets.ndtv.com/mobiles/news/siri-gets-1-billion-requests-a-week-nearly-1-million-locations-to-accept-apple-pay-apple-701411http://searchengineland.com/mindmeld-launches-voice-assistant-2-0-says-voice-search-growing-dramatically-238130

Voice search is growing faster than typed search.Behshad Behzadi / Director of Conversational Search Google / Mars 2016

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30https://twitter.com/dannysullivan/status/704718211619516416

Projection > Part de la recherche vocale

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31http://techcrunch.com/2010/08/12/googles-hugo-barra-25-of-android-queries-are-voice-based/http://gadgets.ndtv.com/mobiles/news/siri-gets-1-billion-requests-a-week-nearly-1-million-locations-to-accept-apple-pay-apple-701411http://searchengineland.com/mindmeld-launches-voice-assistant-2-0-says-voice-search-growing-dramatically-238130http://www.investors.com/news/technology/click/googl-google-dominates-in-smartphone-search/Sources : 1/ Etude US - Google+Siri ; 2/ Donnes Monde - Google I/O 2015 ; 3/ Projection Comscore - Bing @ SMX Munich 2016

202050%

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De nouvelles formes de recherches.

Visual Search

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Visual Search

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36http://uk.businessinsider.com/ar-startup-blippar-launches-blipparsphere-a-visual-browser-2016-6?r=US&IR=T

Visual Search

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Visual Search

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Visual Search

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Dtection dentits / OCR

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ocr optical character recognitionhttp://www.androidpolice.com/2016/06/07/now-taps-image-recognition-becoming-google-goggles-always-wanted/40

Visual Search

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Visual Search

Brevet Sony Avril 2016

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42http://www.huffingtonpost.com/entry/sony-contact-lens-camera_us_57220fc6e4b0f309baefd3f2Brevet

Visual SearchBrevet Samsung Avril 2016

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43http://www.sammobile.com/2016/04/05/samsung-is-working-on-smart-contact-lenses-patent-filing-reveals/

Google > 2014

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http://googleresearch.blogspot.fr/2014/09/building-deeper-understanding-of-images.html44

Google > 2014

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http://googleresearch.blogspot.fr/2014/09/building-deeper-understanding-of-images.html45

Stanford > 2015

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http://cs.stanford.edu/people/karpathy/deepimagesent/46

Au pixel prs !

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https://www.technologyreview.com/s/532666/googles-brain-inspired-software-describes-what-it-sees-in-complex-images/http://thetechportal.in/2015/12/11/microsoft-outperforms-google-tencent-intel-qualcomm-image-recognition-competition/47

Ya compt / 6 ditions !

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https://www.technologyreview.com/s/532666/googles-brain-inspired-software-describes-what-it-sees-in-complex-images/http://thetechportal.in/2015/12/11/microsoft-outperforms-google-tencent-intel-qualcomm-image-recognition-competition/48

Comprhension de la vido

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20145> Les Google car et la reconnaissance de lenvironnement49

Google Car

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https://cloud.google.com/vision/50

De nouvelles formes de recherches.

Le monde rel !

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Projet exprimental open-source lanc en octobre 2014 par Google

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Exprience utilisateur (UX) = plaisir dusageImpact motionnel + bnfice rationnel52

A URL for everything (everything)

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Conversationnel / Prdictif / Personnalis.

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Conversationnel / AI

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60https://wit.ai/blog/2015/01/05/wit-ai-facebookJanvier 2015

Conversationnel / AIFacebook M

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61https://www.theguardian.com/technology/2015/aug/27/facebook-m-virtual-assistant-siri-google-now

Agent conversationnel

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62http://www.frandroid.com/events/google-io-events/358849_google-assistant-google-now-capable-de-suivre-conversation

Dtection dentits / prdiction dactions

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Google Now on Tap disponible en France depuis Dcembre 2015http://www.androidpit.fr/google-now-on-tap-fonctionnalites63

Agent conversationnelGoogle Assistant

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64http://www.frandroid.com/events/google-io-events/358849_google-assistant-google-now-capable-de-suivre-conversation

GBoard

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http://www.androidpolice.com/2016/06/07/now-taps-image-recognition-becoming-google-goggles-always-wanted/65

Prdiction des actions !

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Deep-learning vision system anticipates human interactions using videos of TV showshttp://phys.org/news/2016-06-deep-learning-vision-human-interactions-videos.html66

We are building the ultimate assistant. In two years, you can expect Google to become a personal life assistant across multiple surfaces, including your phone, Google Home, even cars.

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http://www.telegraph.co.uk/technology/2016/06/17/googles-new-research-lab-in-zurich-is-inventing-the-future-of-se/67

Le futur du SearchUne entit human-like

a voice-activated, human-like entity that can answer any query intelligently.

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a va aller plus loin avec une connection direct au cerveau69

Google croise toutes vos donnes pour vous assister de manire personnelle.

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CapteursVitesse / Direction / Lumire ambiante / Son / Proximit / Humidit / Pression atmosphrique /

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http://searchengineland.com/google-user-experience-as-a-ranking-signal-is-currently-only-for-mobile-results-not-desktop-results-22071972

En permanence, chez vous

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Google Prediction APIhttps://cloud.google.com/prediction/

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Google travaille sur des algos prdictifs (AI / Machine Learning).74

Des critres de satisfaction Vs Le Linking

Lre post-pagerank

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http://www.seobythesea.com/2016/04/satisfaction-future-ranking-signal-google-search-results/75

We built Google for users, not websites.

Eric Schmidt Septembre 2014

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Source : http://bit.ly/1rShA4Q76

Satisfaction de lutilisateur

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Audio as a ranking signal?

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78Source : http://www.dw.com/en/voice-analysis-an-objective-diagnostic-tool-based-on-flawed-algorithms/a-17187057

Analyse de la voix

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79Source : http://www.dw.com/en/voice-analysis-an-objective-diagnostic-tool-based-on-flawed-algorithms/a-17187057

Analyse de la voix / Contexte audio

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80

SERPs influences par laccent !

Brevet !2010

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81Source : Brevet Google Aot 2010 Lien

Paramtres biomtriques !

Brevet Avril 2016

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Paramtres biomtriques !

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Analyser les sentiments associs(joie, tristesse, colre) !

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Analyser les sentiments associs

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RANKBRAIN

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86

Neural Networks / Deep Learning

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http://googleresearch.blogspot.fr/2013/06/improving-photo-search-step-across.html87

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Sundar Pichai - CEO Google IO 2016

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giving each user their own individual Google= hyper-personal algorithm

Sundar Pichai - CEO / Google IO 2016

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My vision when we started Google 15 years ago was that eventually you wouldn't have to have a search query at all.

Sergei Brin, 2013

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Ce que a peut changer demain

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https://www.thoughtworks.com/insights/blog/brave-new-world-future-search92

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MERCI !

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Le futur du Search - Meet up SF - 22 juin 2016

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Transcript of Le futur du Search - Meet up SF - 22 juin 2016