LDD2012 - Do Digital Better in 2013
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Transcript of LDD2012 - Do Digital Better in 2013
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http://maricopabar.files.wordpress.com/2011/04/mark_twain7.jpg?w=800
http://macxvx.blogspot.co.uk/2010/03/change-we-can-believe-in.html
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http://maricopabar.files.wordpress.com/2011/04/mark_twain7.jpg?w=800
http://www.vosizneias.com/116411/2012/11/02/milwaukee-wi-romney-asks-voters-want-more-of-same-or-real-change
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The only two certainties in life are death & taxes
… and if you work in digital marketing - change
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The only two certainties in life are death & taxes
… and if you work in digital marketing - change
“The only two certainties in life are death and taxes” - 1789
http://maricopabar.files.wordpress.com/2011/04/mark_twain7.jpg?w=800
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Changes to AdidoChanges to the industryMore changes to come
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Changes to AdidoChanges to the industryMore changes to come
“The only two certainties in life are death and taxes. And if you work in digital – change. Lots of it.” - 2012
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Image - bigmessowires.com
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bigmessowires.com
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Vision Capability
Functionality Culture
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Vision
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Vision
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CapabilityBoard
CEO
Head of Red
• Administration• Accounting & Finance• Human Resources• Information Technology• Legal & Compliance• Resource Management• Support
Head of Blue
• Client Services • Delivery• Marketing• Sales
Head of Black
• Capacity Planning• Client Management• Culture• Distribution• Innovation• Joint Ventures• Distribution
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Functionality
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Culture
It sets the rules of how we want to be
It brings us together
It sets us apart from every other company
It helps us to deliver better service
It increases the value of the business
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“First, clients are no longer the primary focus, but are regarded as muppets and ‘pains’. Second, with the constant fear of being sacked, passed over, pushed aside, no-one wants to whistle blow. There is a fear culture developing. The cultural change required is going to be enormous.”http://www.ianfraser.org/the-trouble-with-our-banking-culture/
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$840m
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Caring United Supportive Recognition
Responsible Respect Trust Communi-cation
Happy Purpose Motivated Innovative
Pa
ssio
n
Un
de
rsta
nd
ing
C
om
mu
nit
y
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Respect
Activity #5
The ‘Biannual Adido One-Day Event’
Open Conferences and talks from
all areas of the business
Venue hire for a Massive day!
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adido academyinteractive digital workshops
it training
talks & seminars
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the future
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http://www.wired.com/gadgetlab/2010/01/gallery-the-best-and-worst-fake-apple-tablets/all/
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http://www.affiliatesummit.com/wil-reynolds/
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#RCS
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http://ww
w.tekpersona.ca/realcom
panyshit.html
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http://myassgeek.wordpress.com/2011/07/19/profile-of-google-employees-on-google-plus/
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David Mihm_Distilled_London_2012.pdf
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http://w
ww
.jokeroo.com/pictures/funny/team
work-funny-picture.htm
l
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Mobile SEO
PPC Social
Design Technology
the future
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mobile
http://360techreviews.com/2012/03/03/how-to-choose-between-iphone-or-andriod-phone/
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7.1m Brits now access the internet via their mobile phone accounting for 12.59% of all UK web traffic
This is happening NOW
.
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http://www.bbc.co.uk/blogs/aboutthebbc/posts/connected-storytelling-one-service-ten-products-four-screens
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iPhone iPod touch Android webOS 0
2
4
6
8
10
12
Free app downloads Paid app downloads
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http://mindshift-media.blogspot.co.uk/2010/04/google-or-bingwhich-one-gets-results.html
seo
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http://www.digitalorganics.com.au/seo/google-panda-and-penguin-updates-what-works-best-now-is-what-has-always-worked/
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http://www.ipad-wallpapers.us/bgs/venice-ipad-background.jpg
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http://vds.mx/wp-content/uploads/2012/01/Search-plus-Your-World-2.png
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SEO results have much less real estate
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http://rcs.seerinteractive.com/money/
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http://blogs.webtrends.com/2012/10/bing-is-going-as-google-this-halloween/
ppc
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PPC results have more real estate
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http://blogs.wsj.com/digits/2012/10/18/google-q3-2012-earnings/
Google’s advertising cost per click is falling.
This could be attributable to the overwhelming shift to mobile devices, which is also affecting companies like Facebook and Zynga.
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http://searchenginewatch.com/article/2213760/How-to-Use-Facebook-Custom-Audiences
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http://www.siliconcloud.com/blog/bid/58731/What-are-the-Advantages-of-Social-Media
social
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http://jeremywaite.tumblr.com/image/34117456294
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http://finance.yahoo.com/news/number-active-users-facebook-over-years-214600186--finance.html
End of 2004.
End of 2006.
Octo
ber 2007.
January
2009.
April 2009.
September 2
009.
February
2010.
End of 2010.
September 2
011.
March
2012.
September 2
0120
200
400
600
800
1000
1200
Millions of users
M
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http://uk.moneycentral.msn.com/investor/charts/chartdl.aspx?PT=7&showchartbt=Redraw+chart&compsyms=&D4=1&D5=0&DCS=2&MA0=0&MA1=0&CF=0&D7=&D6=&symbol=US%3AFB&nocookie=1&SZ=1
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http://www.completesynergie.com/wp-content/uploads/2012/09/southampton-membership-pack-thumb2.jpg
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Be real! Don’t fake it!
Mobile is here now – make sure you don’t get left behind
Data integration and analysis is key to success
summary
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