Ldb_eXperience.Lab Brogan&Hodson_06
-
Upload
laboratoridalbasso -
Category
Travel
-
view
328 -
download
0
Transcript of Ldb_eXperience.Lab Brogan&Hodson_06
Effective use of a blog on your business site
What we will cover today
• What is a business blog? • Why do you need one? • What are the specific benefits? • How do you get content?
What is a business blog?
• Old definition of a blog – an online diary; a personal chronological
log of thoughts published on a Web page
• New definition of a blog – not limited to a personal diary – regularly updated – can be in 1st person or 3rd person, or both – source of quality information
Why do you need a blog?
• SEO benefits • Social Media benefits • Personalizing your brand • Becoming an information resource
SEO Benefits
• What is SEO and why is it important? – Search traffic
• More pages on your website – More “weight” in the eyes of Google
• More search terms • Interlocking website value
– Funnel readers back to sales pages
Website Weight
• Pages Indexed by Google
– Hostelbookers.com – 4,620 – Gadventures.com – 15,700 – Intrepidtravel.com – 26,700 – Costabrava.org – 19,900
Social Media Benefits
• You are always looking for good and interesting content for your social media channels
• …. Create it
Personalize your Brand
• Number one rule: Don’t be boring • Interviews • Local Activites • How-to Guides • Not all self-promotion