Ldb Ri-scosse_Johan Sala

Prepara la teva campanya de crowdfunding: Tips and tricks

Jonàs Sala@verkami

Crowdfunding workshop@verkami

# crowdfunding?

Creators can now fund their works with the contributions from his Audience in exchange of rewards.

crowdfunding

crowfunding crowfounding

financed by the crowd

# Kinds

Equity crowdfunding In exchange of shares

No rewardFor NGO’s, not for profit

projects... They’ve already been doing it for a long time

In exchange of rewards ,

experiencesThat’s the one we work with

verkami Love for creativity in esperanto

# Stats

452 platforms (april 2012)

source: crowdsourcing.org

# verkami

# verkami

where we are?

# Stats

3.700€ raised on average per project

0

50

100

150

200

3r Tr

. 201

1

4t Tr

. 201

1

1r Tr

. 201

2

2o Tr

. 201

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3r Tr

. 201

2

Successful projects in verkami

# Historical context

Beats, Punks, Fanzines

* They create without the intervention from the cultural industry

* They produce culture with the support from a small community

DIYCommunities

# Historical context

* Now they interact and organize on this networks: Blogs, forums, groups, web pages...

Crowdfunding is a natural step:* Now, funding can be provided by the community in exchange of the final product

Internet and the social networks

* Creators are rethinking the creative and production model

* Audience is proactive, seeks to participate and take part of the creative projects they like.Is looking for fair trate, responsible and proximity consumer models.

Change of paradigma?

# How it works?

# How it works?

40 days to promote your crowdfunding campaign and raise contributions

13€ 19€

28€ 200€

# How it works?

All or nothing

All backers contributions are charged and the creator receives the money

No-one is charged, money does not change hands. Starting a project is free

# Keys for a successful project

1. The goal

35€

total € Aproximate number of backers needed

38€ average contribution (25€ more common)

35€

39.000€1.100 backers

*100 200 true fans, you can fund most of the cultural projects through crowdfunding

* 30 to raise1.000€

# Long tail

“A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.” - Kevin Kelly

# Long tail


2. The rewards

WIN - WIN

You are working directly with your audience, no middle man’s

ExclusiveIt’s a great opportunity to offer extra material that otherwise is usually left in the drawer and forgotten about.

Concerts in your living room, romantic dinner with your favorite singer, being an extra in a movie, a portrait of your girlfriend made by your favorite comic artist

You can offer the same cultural product at the same price of even cheaper than it could be found in shops

Both Creator, raises the money, and Audience, can acquire the same at a fair price, end up winning


13€

19€

27€

28€

99€

200€

450€


http://pinterest.com/verkami

http://pinterest.com/verkami/

http://pinterest.com/verkami/


3. The promotion

* Being close and honest

* Use your existing networks and usual communication channels

* Key blogs, forums, actors in your field talking about your campaign* Identify and get support from hubs. Contact friends, colleagues, organizations well connected and followed by your target audience.* Start with your inner circle (true fans), and grow from there

* An online article is much more effective than in printed press/tv.

* Open new profiles in social networks to promote the campaign* Invest a lot of time trying to reach the mass media, televisions... * Traditional marqueting, payed ads...

* Waiting for people to come

# Community and true fans

If you don’t have it, you can create it.

In order to receive, first you have to give: Start a blog, share your music, help others...


You can reach completely unknown people and audiences by getting viral


www.lageneracionperdida.tv600.000 visits in youtube, with link to the campaign

http://www.lageneracionperdida.tv

http://www.lageneracionperdida.tv


The audience might be there, byis not following you

You have to find the right channels!

# BRIGADA, the result

1464 backers (1914 contributions)

34€ average contribution

Most popular contribution:

19€ Signed book

28€ Signed book + paper making off


WIN - WIN and exclusivity + interested community + good promotion

# Some relevant experiences

interesting experiences

# Sustainable model?

# More than just funding

more than just funding

¡Long life to the mini-patrons revolution!

# Becoming a crowdfunder

Tell us about your campaignSHORTLY DESCRIBE THE PROJECT YOU WANT TO FUND

WHAT IS THE MONEY FOR? AN OVERALL BUDGET. IS IT THE ONLY SOURCE OF FUNDS OR ARE THERE OTHERS AND WHICH?

IF YOU REACH THE GOAL, WHEN DO YOU PLAN TO FULFILL YOUR PROJECT?

PREVIOUS EXPERIENCE ON CREATIVE/CULTURAL PROJECTS SIMILARS TO THE ONE YOU SUBMIT. PREVIOUS EXPERIENCE IN CROWDFUNDING.

MOST OF THE CONTRIBUTIONS IN A CROWDFUNDING CAMPAIGN ARE COMING FROM PEOPLE THAT THE PROMOTERS OF THE CAMPAIGN CAN INVOLVE. BETWEEN WHICH COMMUNITIES, CONTACTS, CIRCLES... WILL YOU PROMOTE YOUR CAMPAIGN IN ORDER THAT THEY MAKE THEIR CONTRIBUTIONS? WHICH CHANNELS, WEBS AND ACTIONS WILL YOU USE IN ORDER TO INVOLVE THEM? WHICH FRIENDS, CONTACTS, FELLOWS, ASSOCIATIONS... CAN HELP YOU PROMOTE YOUR CAMPAIGN?

PASTE THE LINKS TO YOUR CREATOR'S AND PROJECT PROFILES:FACEBOOK, TWITTER, BLOG, BANDCAMP, VIMEO, MYSPACE...


1. SHORTLY DESCRIBE THE PROJECT YOU WANT TO FUND

2. PREVIOUS EXPERIENCE ON CREATIVE/CULTURAL PROJECTS SIMILARS TO THE ONE YOU SUBMIT. PREVIOUS EXPERIENCE IN CROWDFUNDING.

send your proposal!


projectsProject --> libro + cd per bambiniAuthor --> Raffaele

Project --> ostello per animaliAuthor -->

Project --> 365 photo libroAuthor --> Carlos

Project --> tovagliette ricamate a manoAuthor --> Name 4

Project --> Vintage photography bookAuthor --> Name 5

Project --> Bass recordAuthor --> Name 5

Project --> MagliettaAuthor --> Name 5

Project --> Adopt a sheep or cowAuthor --> Name 5

Project --> MagliettaAuthor --> Name 5Project --> Maglietta

Author --> Name 5

Project --> Rent a landAuthor --> Name 5

Project --> MagliettaAuthor --> Name 5

Project --> Walking festivalAuthor --> Name 5


prepare the campaign

1. Title2. Goal (€)3. Rewards (5 different levels)4. Short description(5. How will your promote it?)


A FEW TIPS TO HELP YOU CALCULATE YOUR FUNDING GOAL• Costs of what you want to fund• El 5% for verkami services plus bank fees (1,35%)• Extra costs derived from the rewards (materials, shipping

expenses...)• Make an estimation of how many people you will need to cover

this goal. (The most common pledge level is 25€, and the average is about 35€ for most of the campaigns. Divide the goal by 35€ to have an idea of how many backers you will need).

A FEW TIPS TO HELP YOU SET YOUR REWARDS• Remember win-win• Add thinks that might have symbolic value for your backers (they

are free and add value to the rewards)• Have rewards for every budget, and for all ‘level’ of fans• 5-6 rewards are enough for the experience


who will raise the money?

Ldb Ri-scosse_Johan Sala

Technology

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