Vice President of External Relations DepartmentCandidate for Session 2013-2014

Lau Chi Nok Enoch

What we are doing NOW is for the FUTURE

AIESEC in HKU is the FIRST-CHOICE Partner

Vision

Motto

ManifestoAIESEC in HKU

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GRABGRAB is describing 4 main focus aspects of work that ER department will carry on in the coming session 2013-14. They are Growth, Reconstruction, Adventure and Bonding. Strategies toward all the stakeholders, both current and future, of the LC are included in GRAB. Therefore, it also act as a blue-print of ER Department year plan. I firmly believe that every contact point is crucial for External Relationship building, so, by ameliorating all 4 elements in GRAB, ER Department can bring a dramatic impact to our LC.

To seek out all opportunities, GRAB it,and turn it into REAL IMPACT

GrowthEvery members in AIESEC should have a full AIESEC experience, which can be achieved by giving them a

free, open and challenging learning environment. So as the coming members of ER Department.

1. Find the “WHY”- VP and Managers are ought to help

officers to find the value of their jobs - Two teams, Liaison & Business, with

Manager-Officer Ratio 1:4 would be set up within the department

2. High level engagement - According to the “Golden Circle”, once

they found the answer of “WHY”, the coming stages, “HOW” & “WHAT”, can be easily reached

3. Job Enrichment- Vertically expands their job by letting

them participate in Departmental Strategies designing

- Highest degree of member exploration can then be accomplished

4. Ultimate Performance- Training of members take a great responsibility in boosting the whole Department’s performance. Especially for ER members, Account Management knowledge is of paramount importance. Besides, training on product knowledge, sales and presentation skills would also be carried on

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Reconstruction

2. Alumni Database Development- Further construct up-to-date

alumni contact on top of the previous data base

- Share information among LC Departments to find out any cooperation possibility

Relationship is developed through a LONG-TERM mutual interactions

1. Annual Dinner- Proposed time: Jun 2014

- Main event in the coming year

- To Acknowledge the achievements of members and continue the linking established with all stakeholders and alumni

- Establishment of Tradition in HKU AIESEC in order to create common experience for all past, now and future HKU AIESECers

- A chance for us to reconnect the relationship with alumni from all decades

3. Alumni Communication Channel

- Reinforce the already established social channel, like Facebook Group, through better management and inviting more alumni to engage in

- Grouping each decade’s alumni together in order to develop a great hub for future activities

- Update alumni frequently about the activities of current LC to draw a higher relevance to them

Reconstruction of Alumni Pool is one of the main projects in this year ER Department. We are aim to first reconnect our LC with alumni, developing back their sense of belonging towards our LC. Then to create different ways of cooperation.

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ER Department should always reach out to everywhere in our request to bring up the value of AIESEC in society. Therefore,

initiating new partnerships with different stakeholders is of

paramount importance. Also, the form of partnership can

contribute to the value adding of the name of AIESEC in

different dimensions.

1. LCs’ cooperation- Besides cross-LC training, aligning

all LC together to bring some impacts to society by holding social events or champaign

Apart from creating new opportunities, we should never

forget to strengthen our bonding with existing partners.

Furthermore, long-term partnership is sustained by well

transitioning.

2. Develop Tracking system- Record progress and details of

partnerships for a better coordination between members

- Categorize different types of stakeholders for specializing the future approaching method

3. Information Transition - Develop easy-following packages

for handing over accounts to next PIC

3. Working Closely with ICX- Cold calling, Firm visiting can be

done by both members from ICX and ER so each time of contact with stakeholders are fully utilized

- Cases referral to meet different needs of firms

2. Public Relations- Using “raise advisor” to show the

stands of LC and consolidate AIESEC image through media exposure

- Engage public media in LC or MC activities, such as conference, to arouse social awareness

Bonding 1. Business Partners- Engage partners more in different

LC activities. Increase exposure of their support to enforce the branding effects as well as creating a more entertaining partnership experience for them

- Enrich the forms of cooperation on top of event sponsorship, like career workshop or other co-organized activities

- “Company Pool” foundation development

Adventure

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