LCN STUDIO S/S 2015

Fascinating colours and a lot of variety

for the sunny side of the year!

Your personal copy –

free of charge!

Spring / Summer

2015 Issue

As vibrant as our new trend polishes!

Measurements: Width: 565 mm Height: 1630 mm Depth: 400 mm

Characteristics at a glance: - Removable, flexible inserts- Ideal height for clients and for Make-up applications for Make-up Artists- Integrated, movable mirror- Exchangeable Trend motive- Illuminated backboard- Illuminated sales area- High quality- Simple, elegant optic- Integrated storage space for retail products within the display stand

Arrangement from the bottom up and from left to right: Level 1 – FaceSheer Complexion Compact Powder (“fair”, “light rosé”, “beige” and “chestnut”), Illuminating Bronzer (“sunset” and “pink orchids”) Glam Blush (“soft peaches” and “sweet berries”), Perfect Camouflage, Perfect Light Concealer, Flawless Skin Primer, CC Cream Moisture Boost (“light” and “intensive”), Ever Lasting Finish Perfection Foundation (“beige ivory”, “soft beige”, “sand”, “honey” and “rich beige”)

Level 2 – Eyes & Trend & BrushesLong Wear Eye shadow (“nude”, “marine”, “smokey”, “natural”), Mascara High Definition black (“normal” and “waterproof”), Infinite Liquid Eyeliner “Hot Spot”: current Make-up Trend look, Permanent Eyeliner Pen (-10 to -40), Eyeliner Pencil (“black”, “white”, “nude”, “grey”), Perfect Eye shadow

Foundation, Eyebrow Pencil (“brunette” and “blonde”), Brushes (Founda-tion Make-up brush, Blusher brush, Eye-shadow brush wide, Lip brush, Powder brush “matchmaker”)

Level 3 – Nails & LipsNail Polish, 8 ml (-NA8, -NA7, -FD3, -38, -84, -269, -305, -327, -525, -514, -287, -69)Lipstick (“pure obsession”, “extreme heat”, “absolute devotion”, “divine superstar”, “tender heart”, “so seductive”)Lip gloss (“frosted kiss”, “shiny berries”, “pucker up”, “natural beauty”, “endless sensation”, “pink cupcake”), Permanent Lipliner Pen (-10 to -90)

Art.-No.: 89237-2 Make-upDate Display incl. Trendlook “UNDER THE SEA“ (excl. Trend Nail Polishes “UNDER THE SEA“) assortment of 3 + tester + 1 poster DIN A1

Art.-No.: 89238-2 Hot Spot Trend Make-up inlay “UNDER THE SEA “ for Make-upDate Display (excl. Trend Nail Polishes “UNDER THE SEA“) assortment of 3 + tester + 1 trendposter DIN A1

Art.-No.: 89237-3 Make-upDate Display incl. Trendlook „Vibrant Ibiza“ (excl. Trend Nail Polishes “Vibrant Ibiza“) assortment of 3 + tester + 1 poster DIN A1

Art.-No.: 89238-3 Hot Spot Trend Make-up inlay “Vibrant Ibiza“ for Make-upDate Display (excl. Trend Nail Polishes “Vibrant Ibiza“) assortment of 3 + tester + 1 trendpo-ster DIN A1

Art.-No.: 89239 Make-upDate Display, empty

You will receive this Display stocked as Display Stand in an assortment of 3 plus one tester each. Retail products can be stored in the stand, partitioned into four shelves with doors.

NEW MAKE-UPDATE DISPLAYLCN presents a Display Stand of the new generation. Adapted to the needs of professional Make-up Artists, this promotional, high quality Display Stand has been developed with special features in order to present the LCN Make-up range perfectly. Partitioned into three removable levels, products can be arranged easy and

comfortably. The so called “Hot-Spot” for the respective current Make-up Trend, is located on the middle level. With its integrated lighting this Display turns into an eyecatcher in every Salon and highlights the elegant optic of the products even more.

Trend

Trend

For an LCN distributor near you or to place an order, call 800.866.2457 or go to

www.lcnusa.com

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VIBRANTIBIZA

UNDERTHE SEA

INHALT | EDITORIAL

01.2015 | STUDIO LCN | 0302 | STUDIO LCN | 01.2015

CONTENTS

EDITO

RIALUNDER THE SEA

4-7 8-11VIBRANT IBIZA

Fascinating colours for the sunny side of the year!

Dear LCN client,

It is a magical and promising number and together with you we are looking forward to it – we are turning 30! Diving in head first because with 30 we have enough life experience to be bold. We know what we want, we know our strengths and make our decisions with the right mix of good sense and gut instincts.

For our 30th Birthday we come to the conclusion – it has been a fabulous time up to now! Together with you we have grown and advanced. All the more we are set to continue to strive this coming year. It is our intention to put you, our client into our focus! With this new magazine STUDIO we want to offer you an additional value. We are concentrating on what is interesting for you, what will let you become better and what will broaden your skills. The STUDIO plays the main part in our daily life.

No other season awakens as much longing, anticipation and the feeling of butterflies inone’s tummy as spring. We are in love with life and conquer the world.With the greatest of ease, normally only experienced under water, we are stepping into Spring-Flirts and might with some luck even discover a precious treasure for eternity. In summer exotic places entice us, passionate colours invite to spend carefree summer nights on the most beautiful sandy

beaches. This year will be full of promise in all sorts of ways. The journey will be exciting and fascinating – that’s for sure!We are happy that you will accompany us because it is you for whom we love to come to work every day!

Yours Christiane Secker together with the whole LCN Team

NEW WAYS

EXOTIC DELUXE

As vibrant as our new trend polishes!

OUR BESTSELLERSfor Spring & Summer12 24

LET‘S TRAVELBeauty products that can not be amiss as a companion on a trip to greece.

34

THE PERFECT TREATMENTHigher sales for your Salon18

WE LOVE ...current seasonal products14

BEAUTY FACEOur new “Captivating Lashes”

26STUDIO STORYAn inspiring success story

36

GET THE LOOK: LOVE YOUR NATURAL BEAUTY With Step by Step application video20

NEW LOVES ... and anything else that’s in15

LCN NAILBARThe nail studio of the futureGET THE LOOK: GO FOR THE EXTREMES

With Step by Step application video21BEAUTY NAILSThis summers nude look16

BEAUTY FEET We love your feet!

30

GET THE LOOK: TAKE CARE OF MY DAMAGED NAILSWith Step by Step application video22

EXTREME GLOSS&GOOur new hero product17

GET THE LOOK: WATCH OUT – COLOUR AHEAD!With Step by Step application video23 Note some products are only available via special order.

28/29EDITION30 YEARS LCN


UNDER THE SEA | NAILS

With LCN's new Spring Season trend colours you'll hook anybody and everybody! Bathing beauties watch out: there ahead lies a date with a charming aquarius. At a sandy beach or at the bottom of the sea this line promises a seductive glow of enchanting colours to entice a maritime adventure.

Submerge yourself into the world of colours of “UNDER THE SEA” and radiate a cool elegance. Whether dancing on the yacht or walking barefoot on the beach our trend polish “Oh my! Sea treasure ahead” will have you sparkling like a treasure of gold.

UN

DER

Colour Gel

Our state of the art UV-Gels distinguish

themselves through perfect curing, their

ultimate radiance as well as a long

durability. Their high pigment density

enables a very thin application.

With two layers you will achieve an

intensive colour result.

Art.-No.: 20605-.. // 5 ml

-431follow me

into the deep

Nail Polish “UNDER THE SEA“

The Must-Have colours for Spring 2015.

Perfect polishing results with Europe’s No. 1

- Even, striation free layers

- Intensive opacity and a radiant colour brilliancy – non yellowing

- No animal testing

- 3free (without DBP, Toluene and Formaldehyde)

- Extremely long lasting

Art.-No.: 43179-.. // 8 ml

THE SEAPoster “UNDER THE SEA“

Trend motive, size DIN A1

Art.-No.: 63941-1

Nail Polish Set “UNDER THE SEA”

All Trend colours, 8 ml in a Set

Art.-No.: 89341

-434do you

speak coral?

-430

nice to meet you,

Aquarius

-432

oh my! Sea treasure

ahead

-433

lobster love affair

-435love will

navigate us

Recolution UV-Colour Polish “UNDER THE SEA”

The No. 1 UV-Permanent colour system now also

available in our four new “UNDER THE SEA” trend colours Art.-No.: 21061-.. // 10 ml

-431follow me into the deep

-434do you speak coral?

-435love will navigate us

-430nice to meet you, Aquarius

-431follow me

into the deep

Display Nail Polish

“UNDER THE SEA”

Contents: Nail Polish ”UNDER THE SEA“, 8 ml

Display stocked with: 1 Tester each as well as

6 each for retail incl. our poster

”UNDER THE SEA“, DIN A1

Art.-No.: 89345 // 6 x 8 ml //

Assortment of 6

available from January 15th,

2015

-430

nice to meet you,

Aquarius

-432

oh my! Sea

treasure ahead

-433

lobster love affair

-434do you

speak coral?

-435love will

navigate us

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UNDER THE SEA

(Aqua)venture –

start the “SEA“ trip

Flexible round turning display for a

practical workflow at the nail table

Contains all 6 UNDER THE SEA trend colours

Art.-No.: 89343 // Nail Polish 8 ml

Art.-No.: 89347 // Colour Gel 5 ml

Turning

display also

available as

Colour Gel

version!

1 Polish for free


UNDER THE SEA | MAKE-UP

Lipgloss

Intensively shiny and seductively fragrant

lip gloss with long lasting effect.

Art.-No.: 89321-.. // 7,5 ml

Care Lipstick

“kiss me, captain”

Nourishing lipstick with the

active ingredient Maxi-lipTM –

for lips to appear fuller.

Leaves a delicate shade

of fuchsia on the lips.

Art.-No.: 89348 // 3,2 g

Display Make-up

“UNDER THE SEA”

Contents: Trend polishes

“UNDER THE SEA“ 8 ml;

Care Lipstick ”kiss me, captain“;

Highlight Powder “cover me

in diamond dust“; Lip Liner Pencil

“sunny red“; Lip gloss “my treasure“;

Lip gloss “shoreline“; Lip gloss

“underwater thrill“; Lip gloss

“mermaid love“.

You will receive this display stocked

with one tester each as well as

3 separate products for retail incl.

our poster “UNDER THE SEA”, DIN A1

Art.-No.: 89353-1 //

Assortment of 3 + Tester + Poster

Highlight Powder

“cover me

in diamond dust”

This highlight powder with shimmer

particles provides a glamorous one

of a kind finish to any ma e-up.

Vitamin E nourishes the skin.

Can also be applied to hair and body.

Art.-No.: 89350 // 5 g

UNDER THE SEAMAKE-UP

Make-up Trend set

“UNDER THE SEA”

Contents: Care Lipstick ”kiss me, captain“;

Highlight Powder ”cover me in diamond dust“;

Lip Liner Pencil ”sunny red“; Nail Polish

“Oh my! Sea treasure ahead!“, 8 ml;

Nail Polish ”do you speak coral?“, 8 ml;

Lip gloss ”my treasure“; Lip gloss

“underwater thrill“ – packed in a trendy bag

Art.-No.: 89354

Lip Liner Pencil

“sunny red”

to trace the outline

of lips perfectly.

Art.-No.: 46016-40

-50

my treasure

-70

underwater

thrill

-80

mermaid love

-60

shoreline


VIBRANT IBIZA | NAILS

-436he said

“baile conmigo!”

NAIL POLISH “VIBRANT IBIZA”Must-Have colours for Summer 2015. Perfect polishing results with Europe’s No. 1: - Even, striation free layers- Intensive opacity and a radiant colour brilliancy – non yellowing- No animal testing- 3free (without DBP, Toluene and Formaldehyde)- Extremely long lastingArt.-No.: 43179-.. // 8 ml

-439 wanna tango with me?

-441 pack your Ibiza bikini

-438 hey bonita! Call me

-437la playa – here we come

IBIZASEE YOU INBE INSPIRED BY THE BEAT OF THE IBIZA SUMMER TREND. SIX EXCITING AND HOT SHADES ARE LINED UP AND ASKING YOU FOR A DANCE. HERE THE NAME SETS THE PROGRAMME. WITH OUR TREND POLISH “WANNA TANGO WITH ME?” YOU WILL NOT BE ABLE TO KEEP ADVANCES THIS SUMMER AT BAY. DURING THE DAY AT THE SANDY WHITE BEACH BLAZING COLOURS LIKE “LA PLAYA – HERE WE COME” WILL BE AN ABSOLUTE SHOW OFF. YOU NEED SOME COOLING DOWN? NO PROBLEM, LUCKY FOR YOU, YOU WERE GIVEN ADVANCED NOTICE “PACK YOUR IBIZA BIKINI”. NOW ALL THAT IS LEFT IS TO LOOK WITH GREAT ANTICIPATION AHEAD TO A FANTASTIC SUMMER.

-440 Amor is my middle name

-436he said

“baile conmigo!”

-437la playa - here we come

-438hey bonita! Call me

-439wanna tango with me?

-440Amor is my

middle name

-441pack your Ibiza bikini

COLOUR GEL “VIBRANT IBIZA”Our state of the art UV-Gels distinguish

themselves through perfect curing, their ultimate radiance as well as a long durability.

Their high pigment density enables a very thin application. With two layers you

will achieve an intensive colour result.Art.-No.: 20605-.. // 5 ml

NAIL POLISH SET “VIBRANT IBIZA“All Trend colours “VIBRANT IBIZA” as a Set in 8 mlArt.-No.: 89355

POSTER “VIBRANT IBIZA”Trend motive DIN A1Art.-No.: 63941-2

Turning

display also

available as

Colour Gel

version!

CRANK-UP ON “IBIZA”Flexible round turning display for a practical workflow at the nail table

Contains all 6 ”VIBRANT IBIZA“ trend colours. Art.-No.: 89357 // Nail Polish 8 mlArt.-No.: 89361 // Colour Gel 5 ml

DISPLAY NAIL POLISH “VIBRANT IBIZA“Contents: 6 Trend Nail Polishes ”VIBRANT IBIZA“.You will receive this display stocked with one tester each as well as 6 products for retail incl. our trend poster ”VIBRANT IBIZA“, DIN A1.Art.-No.:89359 // 6 x 8 ml // Assortment of 6

RECOLUTION UV-COLOUR POLISH “VIBRANT IBIZA“

The No. 1 UV-Permanent colour system now also

available in our four new “VIBRANT IBIZA“ trend colours Art.-Nr.: 21061-.. // 10 ml

-436he said “baila conmigo!”

-439wanna tango with me?-440Amor is my middle name

-441pack your Ibiza bikini

available from April 15th,

2015

1Polish for

free


VIBRANT IBIZA | MAKE-UP LIPGLOSS “VIBRANT IBIZA”Intensively shiny and seductively fragrant lip gloss with long lasting effect.Art.-No.: 89321-.. // 7,5 ml

IBIZAMAKE-UP DISPLAY MAKE-UP “VIBRANT IBIZA”

Contents: Trend polish ”vibrant ibiza“ 8 ml; Bronzing Powder “hello gorgeous“; Bronzing Dry Oil

“Ibiza beach goddess“; Lip gloss “la playa“; Lip gloss “Pacha“; Lip gloss “el ritmo“; Lip gloss “¡Bésame!“.

You will receive this display stocked with one tester each as well as 3 products each for retail incl. our poster “Vibrant Ibiza“, DIN A1

Art.-No.: 89353-2 // Assortment of 3 + Tester + Poster

-120¡Bésame!

BRONZING POWDER “HELLO GORGEOUS”This silky soft bronzing powder for the body provides an immediate and radiant tan. With a light glow-effect for an irresistible summer tan.Art.-No.: 89364 // 24,2 g

BRONZING DRY OIL“IBIZA BEACH GODDESS”Nourishing dry oil with shimmer effect for skin and hair. Nourishes with macadamia-, camellia- and sunflower oil as well aspomegranate extract. It indulges the senses with the fragrance of pomegranate. Especially suitable for sensitive and dry skin.Art.-No.: 89366 // 100 ml

MAKE-UP TRENDSET “VIBRANT IBIZA”Contents: Nail Polish ”Hey bonita! Call me“, 8 ml; Nail Polish “Amor is my middle name“, 8 ml; Bronzing Powder ”hello gorgeous“; Bronzing Dry Oil “Ibiza beach goddess“; Lip gloss ”Pacha“; Lip gloss ”¡Bésame!“ – packed in a trendy bagArt.-No.: 89368

-110el ritmo

-100Pacha

-90la playa


SPRING & SUMMER | OUR BESTSELLERS

MAY IT LAST A BIT LONGER?WE ARE SPOILED BY CHOICE!ADMITTEDLY THEY ARE LUXURY PROBLEMS. TO FIND THE RIGHT PRODUCT FOR EACH CLIENT AMONGST THESE TOP-SELLER SYSTEMS. HOW DO I EXPLAIN TO MY CLIENT THE DIFFERENCE BETWEEN RECOLUTION, ALL WEEK LONG AND NAIL POLISH? WE HAVE FORMULATED AN EXPLANATION FOR YOU.

NAIL POLISH “ALL WEEK LONG“Art.-No.: 45075-.. // 16 ml

RECOLUTION UV-COLOUR POLISHArt.-No.: 21061-.. // 10 ml

NAIL POLISH Art.No.: 43179-..// 8ml

A specialized nail polish with exceptional durability.This innovative nail polish system with UV-technology will last up to 7 days on your nails.

The No. 1 UV-Permanent-Colour polish-System for Europe’s Salons

High-performance nail polish with unique ceramic nanotechnology for perfect results.

ALL WEEK LONG 7 days a week good to go

RECOLUTION The No. 1 Soak-off system

5 FREE NAIL POLISH that lasts...

2-phase polish system, consisting of the All Week Long Nail Polish and the All Week Long UV Top Coat. A special light-technology develops its effect as soon as it is subjected to natural daylight. This formulation generates cross-linked polymers when subjected to light which protects the nail polish against chipping and which extend the durability of nail polish considerably.

This 100 % solvent free Soak-off colour polish system strengthens the natural nail. The systems high fl xibility as well as extremely good bonding proper-ties to the nail plate minimize possible liftings and chipping. Recolution offers besides its straightforward and easy application an intensive and durable opacity.

Traditional Polish System: The incorporation of natural ingredients along with the use of green chemistry practices in its formulation makes this polish an excellent choice for eco-concious consumers. The performance and durability make it the only choice for the nail stylist who wants a vegan polish that actually lasts.

Durability: Up to 7+ daysDrying: Natural daylightRemoval: With acetone free nail polish remover. Type of client: For clients with natural- and artificial nails

who do not want a permanent colour polish application. Also suitable for anybody who does not want to waste time when removing polish.

Advantages: Intensively brilliant colours, easy application, fast removal, gentle, durable up to 7 days.

Durability: Up to 4 weeksDrying: Light Unit (LED: 60 seconds, Light Unit: 2 minutes)Removal: With aceton containing solvents. The LCN Removal Tool can

support the removal process. (Art.-No.: 21285)Type of client: For clients with natural nails who wish to have a permanent

colour polish. Especially suitable for professional women with little time for manicures or for special events like for example weddings or extended travels.

Advantages: Intensive colour brilliance, easy application, immediately dry, optimal opacity, high durability

Durability: Up to 7 daysDrying: Air dryRemoval: With acetone free nail polish remover. Type of client: For clients with natural nails who want a traditional,

but healthier polish system that will actually last. Advantages: High shine, long-lasting polish that does not

-2as good as it gets

Your link to the application video


-10show me

some respect

-15envy

my jade

-20grapefruit

sorbet - love it!

-24not without my catwolk

stilettos

-137it's

pink

-4fascinating

grey

-NA8black

-NA7white

-213marry me

-5orange

red

-331free your

mind-612

dark petrol-517

sunshine-gw

glacier white

-30 life hands you a lemon – make lemonade!

-409 what a royal treat

-329 fanappleistic

or Camphor.

Art.-No.: 43079-..// 16ml

contain DBP, Toulene, Formaldehyde, Cetyl Alcohol


WE LOVE NEW LOVES

WE LOVE

1 23

4

5

Fly meto the Moon! For myself, COSMIQ fulfills all requirements of a UV-Sculpting Gel. Thanks to its unique surface stability I can sculpt COSMIQ directly along the edge of the nail. It does not run into the nail fold and it is completely self- levelling during application which means that I have hardly any filework left. Tip: Thanks to its easy application it is well suited for beginners.Petra Bamford, LCN International Master Trainer

Art.-No.: 21111 // 20 ml

all is hunky-doryNot only the fragrance turns you into an addict but also the feeling on the skin – nourishing active ingredients like avocado oil, vitamins A and E as well as orchid extract are the attribu-tes of my favourite product!Martine Berg, Marketing Manager

Art.-No.: 51001 // 15 ml On your marks, get set – Polish!I need a polish that is long lasting. Especially during stressful times I rarely find the time to polish my nails. Therefore All Week Long polish is absolutely perfect. Easy application and long durability. My nails look like freshly manicured – 7+ days!Christiane Secker, Head of Marketing

Art.-No.: 45075-..// 16 ml

As gentle as it can be

For those of us with ultra-sensitive skin, finding a facial cleanser that is

gentle and non-irritating but does the job of removing makeup is a treasure.

This cleanser is it! With a skin calming plant complex of magnolia,

willow bark, grapefruit, tea and camomile extract, my skin feels

perfectly and gently cleansed. Tina Gilbert, Vice President, LCN USA

A Hand Cream for MenMen rarely use hand cream because it's often too greasy. This gel formula soaks into the skin quickly and nourishes without leaving a residue. And the scent is subtle, but distinctly masculine. Patrick Gilbert, President LCN USA

Art.-No.: 88005 // 50 ml

6

NailRock – cute or wildThere is no way that any woman can miss out on this

trend! Our favourite stars are showing us how – the are setting

nail statements! Be it with stylish skulls or cute rhinestone bows, you

cannot go without these little gems for nails. Just place the desired motive into the uncured UV-Sealing gel and cure.

4 designs per pack Art.-No.: 89412-..

But please with tinsel

These little strips create a sensation!

This clear UV-Gel with tinsel particles

is our favourite this spring. Beauty Tip:

this effect will look especially

hot on top of our Colour Gel NA8!

Art.-No.: 21298 // 5 ml

2

3

pretty in PinkskyPRO rose, the newest development in the area of LED-Units possesses an optimal heat management. This High-Tech-Unit in it’s trendy rosé is ideally suited for permanent operation in any Salon and convinces with quality and high comfort. 14 LED’s ensure a curing of all LCN resins in only 60 seconds. In addition this LED-Unit offers 2 additional time interval settings of 15 and 30 seconds – to offer even more flexibility. The automatic light barrier regulates the LED activity when placing the hand in the unit or when pulling it out. A movable hand rest provides even more comfort and prevents the bumping of fingernails against the units housing. LCN offers a special lining for the hand rest for a specially hygienic service (Art.-No.: 13137).

Art.-No.: 13144

Driving in thefast lane

Our new Top Coat flash dry & shine is the State of the Art Top Coat! This new favourite product offers a super fast drying time,

ultra high shine as well as a long lasting, scratch resistant surface.

Art.-No.: 89369 // 8 mlArt.-No.: 89411 // 16 ml

4

1-1 rock

Technical Data » Voltage: 100–240 V, 50–60 HZ » DC: 12 V 2 A » Wavelength: 395–405 Nanometer » Number of integrated LED’s: 14 » Measurements (W / D / H): 28,5 cm x 25 cm x 12,5 cm » Weight: 850 g

-2 bows

-9 get the party started

We are on a roll3-Phase Nail Oil ...because green is the colour of hope. This stylish Roll-on bottle containing a miracle oil for nail plates and cuticles offers hope for brittle and stressed cuticles. It is with me in my purse at all times. I just roll it on and let these valuable extracts from rosehip and grape kernel oil soak in. Especially at times when my cuticles are irritated will I use my favourite oil with soothing panthenol.Vanessa Stahlheber, Marketing Manager

Art.-No.: 43391 // 10 ml

Now withautomatic

LightBarrier

available from

March 15th,

2015

available from

March 15th,

2015

available from

March 15th,

2015

Art. No.: 51186 // 200ml

Art. No.: 51188 // 500ml

Available Special Order Only in US

Available Special Order Only in US

NEW LOVES


BEAUTY NAILSBEAUTY NAILS

Disinfect your clients hands and prepare

nails as usual. Apply a thin layer of Bonder Intense and cure.

1. extremely high shine

2. faster application

3. no dispersion layerafter curing

4. no scratches

5. long durability

6. no yellowingFrench-Look

7. no discolouringFull-Cover-Look

As a finish apply a layer of Sealant or if you

want a very fancy look a layer of Sealant Matt and cure.

Sculpt nail with Bondique and cure.

Remove dispersion layer.

File nails into shape. Now apply the desired

Camouflage colour as Full Cover and cure.

STEP BY STEP

1 2 3 4

BEAUTY NAILS OUR NEW HERO

CAMOUFLAGE UV-GELDelicately tinted UV-Gels for optical corrections and shading of the nail bed. Available in 4 colour variations.Art.-No.: 20525-.. // 15 ml

CAMOUFLAGE GLIMMER UV-GELFine glimmer particles provide subtle highlights.Available in the following colours: natural rosé and natural nude.Art.-No.: 32615-.. // 5 ml

BASIC INSTINCT – BESIDES THE MANY LOUD AND GLARING COLOURS THERE IS STILL A STRONG PRESENCE OF A TREND OF PLAIN ELEGANCE IN 2015. A MINIMALISM CHIC CAN ALWAYS BE “TUNED” ON DEMAND – FOR EXAMPLE WITH HIP NAIL ART OR EFFECT POLISHES.

DREAMS ARE COMING TRUE WITH THE NEW SEALING GEL FROM LCN – PROVIDE AN EXTREMELY HIGH GLOSS FINISH TO GO WITHOUT DISPERSION LAYER

CLEANERTo degrease natural nailsArt.-No.: 30001 // 100 ml

HAND MASKReminds of a vanilla-cream pudding.The perfect after care. Rich mask with orchid extract for extremely soft skin.Art.-No.: 62309 // 50 ml

PROTECH 1 GEL BRUSHThe bestseller of our sculpting brushes.Art.-No.: 21028 // Size 8

JUMBO FILEExtra large grit size 100 / 100

Art.-No.: 30272 // pack of 6

gloss&goextreme

Nail Cuticle TattoosThe newest hype in Nail Art: Just cut the desired motive into shape, remove foil, place front of motive onto cuticles and dampen it well, wait for 30 seconds and peel off.

Application: Just apply a thin layer onto French or Full-Cover colour. Wait for approx. 120 seconds after curing in a LED Unit (60 seconds) or UV-Light-Unit (2 minutes) before touching the nail surface. There is no dispersion layer to wipe off.

NAIL CUTICLE TATTOOS 3 varieties each as a SetSet 1 // Art.-No.: 89372Set 2 // Art.-No.: 89373

NAIL ART STICKER

“WHITE HEART MOON”

Self-adhesive stickers to place

on to the lunula of the nail

Art.-No.: 43498-21

2

1

SEALANT MATT Makes it possible to set stylish matt-effects for example in a French look. Tip: perfect for men!Art.-No.: 21182 // 15 ml

BONDER INTENSE UV-Bonding agent for normal to strong nails.Art.-No.: 21195 // 10 ml

BONDIQUE UV-sculpting gel for full sets and refills & shorter nails. Art.-No.: 20065 // 20 ml

EXTREME GLOSS & GOArt.-No.: 21299 // 10 ml

-1natural beige

-4natural nude

-2cool pink

-5soft rosé

-1natural

rosé

-2natural nude

1 loud and trendy

2 cute and noble

available from

March 15th,2015

LimitedEdition

Sticker


BEAUTY NAILS BEAUTY NAILS

treatment

get the look products1 SPA Orchid Hand Mask Art.-No.: 51005 // 100 ml · 2 SPA Avocado Nail Butter Art.-No.: 51001 // 15 ml · 3 SPA Lemon Sugar Scrub Art.-No.: 51003 // 50 ml · 4 SPA Macadamia Nail Oil Art.-No.: 51094 // 16 ml · 5 Hand & Nail Bath Art.-No.: 60403 // 100 ml · 6 Kodan Wipes Art.-No.: 70150 // 90 wipes/Box · 7 Towel LCN (white) Art.-No.: 89426 · 8 Hand Bath Bowl Art.-No.: 60402 · 9 Cuticle Pusher with Brush Art.-No.: 30130 · 10 Natural Nail File Art.-No.: 30269 // Grit 150 / 150 // 6-pack · 11 Polish file, 4-sided Art.-No.: 30061

hot tips

Have you ever thought about how you could maximize your Salons turnover? You cannot

necessarily accept more clients but you could offer value-added Services to your existing clientele.

Try me!

SPRING AWAKENING Hand Treatment

Discover my own spring manicure creation. My clients love this

treatment. I always decorate my Salon according to the season. For this treatment green grasses are a must on your nail table. Freshly washed white towels invite to sit down at the treatment table. For a feeling of wellbeing I offer fresh Ginger tea with mint and in the background you can hear soft Lounge music.

I hope you have a lot of fun trying out my currently favourite manicure!

Yours Piera Zocco

Pierina Zocco Established for many years as International Master Trainer for WildeGroup. Additionally she is a successful business woman, owner of several Salons with a total of 11 emplo-yees and loyal LCN customer.

Direction – what is my objective:To increase my average sales per client and therefore increase my overall total sales. You should keep this mantra on your mind at all times: only if you keep your goal in mind will you adjust your everyday behavior in your Salon accordingly.

Key Facts – did you know thatThe most frequently sought after treatments in a Nail Salon are manicures and pedicu-res? More than half of all services offered are covered in these two areas. Therefore to further develop and focus on these services is definitely worth it Only one third of all clients is only requesting a classical nail sculpting service.

Action – how do I go about it?What do I do if my clients says no? What do I do if my client does not want any additional services? But what if she does after all? And if it is only every other customer? Every YES increases your sales and false modesty does

not lead towards maximum profit So have the courage to do it. You have to develop a feel for your clients. Ask your client, for example while doing a manicure if she would like an additional peeling or if she would like to have her nails polished at the end of the treatment. A nice, relaxing hand massage or a very natural looking natural nail strengthening.

Make use of this time to explain the advantages of your products. A lot of the time your clients don’t know the full range of your services and appreciate a personal consultation.

Polish – the biggest sales potentialMost clients wish to have their nails polished as a finish to their salon t eatment. You should definitely o fer this service to every customer. For your male clients you could alternatively offer to buff their nails with a polish file

Always formulate you question in a way that your client cannot say no:

Would you like a colour polish or French polish as a finish to your manicu e?

List your value-added services as a sepa-rate item on your price list and offer this value-added service at a reduced price to your client in combination with her treatment.

This way your client feels that she has saved some money.

Make sure that you have a large range of polishes that you can offer to your client.

The more colours your customer can choose from the more tempting it will be.

Point out special products to your customer

This nail polish system will last up to 7 days

VALUE-ADDED SERVICES IN SALONSTHE UNDERESTIMATED SOURCES OF REVENUE

TREATMENT TIPS FROM AN EXPERT

the perfectYour link to the application video

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Art.-No. 89419



Go for the TREMES Love yournatural beauty

Ute Lipsdorf Established for many years as International Master Trainer for WildeGroup.

Daniela HoffmannHer trade mark are fancy and extravagant Nail Art creations. She conducts LCN Nail Art Seminars and very successfully runs a LCN Premium Center in Lustadt since 2010.

MORE AND MORE CLIENTS ARE ASKING ME FOR NATURAL MANICURED NAILS.

But natural nails are not always perfect. Problems like surface irregularities, ridges and spliss are very common with natural nails. The innovative NNB System is the perfect solution for this problem! The Natural Nail Boost Gel strengthens and protects the natural nail and provides more stability as well as an even nail plate. I apply the NNB System very often, especially for clients who do not wish to have a typical nail sculpting or if the natural nail is damaged, thin and / or brittle. The result is the same – every time. My clients are thrilled. Especially as they can take care of transition areas or the occasional chipping at home by polishing the nail with the NNB Care System. NNB is a solvent-resistant permanent Gel-polish. It does not get filed o f but grows out in time.Due to this paper thin resin layer, nail polish does not only look more even its durability is noticeably extended as well.

Have a look at the application.

This look embodies extravagance and the courage for individualism. You will definitelynot be overlooked! For many years I have been working with LCN. The product quality and the product variety of this brand makes it possible for me to perfectly implement my unusual designs. For this look I used my favourite products. I have used the new FiberTech gel because this gel with its fibe glass particles offers an enormous firmne s but at the same time it is fl xible enough to achieve the perfect shape with a pinching clamp. The dark shade of red “Rubin Red” perfectly matches the elegant gold foil. As a Sealant I used Ultra Shine Black Diamond. I love to use this high gloss sealing gel with its refl xes and high durability. As a finish myclients hands are being spoilt with a soothing hand massage with the Regenerative Hand Cream.

get the look products1 Natural Nail Boost Gel // Art.-No.: 21231 // 10 ml · 2 Natural Nail Boost Cream // Art.-No.: 36931 // 15 ml · 3

Natural Nail Boost Oil // Art.-No.: 36930 // 16 ml · 4 Hand Cream // Art.-No.: 60427 // 50 ml

1 Metallic foil “gold” // Art.-No.: 44003-01 · 2 Protech 2 Gel brush // Size 6 // Art.-No.: 21032 · 3 Stiletto Paper Forms // Art.-No.: 30716 // 300 pcs. / roll · 4 FiberTech Gel // Art.-No.: 21287 // 20 ml · 5 Colour Gel “rubin red” // Art.-No.: 20605-336 // 5 ml · 6 Ultra Shine Black Diamond // Art.-No.: 21270 // 15 ml 7 Regenerative Hand Cream // Art.-No.: 64113 // 50 ml

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OUR INDUSTRY LIVES OFF CREATIVITY AND VARIETY OF ARTISTIC IMPRESSIONS. ESPECIALLY THE AREA OF NAIL DESIGN MAKES IT POSSIBLE FOR PEOPLE TO EXPRESS THEMSELVES INDIVIDUALLY ACCORDING TO THEIR TASTE AND PREFERENCE.

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Art.-No. 89420

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Art.-No. 89421

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Women are multi-tasking and therefore they need a nail polish that can keep up with that. They do not have the time to polish their nails several times a week and want to jump up and leave the Salon immediately after their nails are polished. You can do exactly that with Recolution. This permanent UV-colour polish offers perfectly manicured nails for weeks. They shine in competition with diamonds and always look like freshly polished due to the scratch resistant surface. And best of all your client can continue with her varied lifestyle immediately after the application.

Watch out –colour ahead

Treatment by Ute Lipsdorf

1 SUPREME Set // Art.-No.: SUPREMESET // 2 x 10 ml + 1 x 15 ml · 2 Pure Gold Nail Power // Art.-No.: 44850 // 8 ml // Art.-No.: 44898 // 16 ml · 3 Rhinestones “crystal normal” // Art.-No.: 42050-01 // 50 pcs. · 4 Care Pen // Art.-No.: 44313

1 Super Shine Finish Cleaner // Art.-No.: 64135 // 100 ml · 2 Nail Prep // Art.-No.: 21071 // 50 ml · 3 Hand & Body Smoothie “Royal Rhubarb” // Art.-No.: 64266-2 // 50 ml · 4 Recolution 2in1 bond&seal //Art.-No.: 21294 // 10 ml · 5 Recolution UV-Colour Polish “black” // Art.-No.: 21061-NA8 // 10 ml

WHO DOES NOT KNOW THIS SITUATION: A SUCCESSFUL AND WORKING CLIENT WHO HAS HER HANDS FULL TAKING CARE OF FAMILY AND HOUSEHOLD. ON TOP OF IT SHE IS VERY ACTIVE WITH SPORTS AND ALWAYS ON THE GO.

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SUPREME is a innovative Sculpting-System for a moderate extension of shorter nails. It supports the reconstruction and regeneration of weak and damaged nails due to its special complex of Q10, silk extract, keratin and calcium. This system is perfectly suitable especially for nails that need a little more support in the free nail edge.

THE SUBJECT OF BIO-COMPATIBILITY IS A GROWING ONE WITHIN THE COSMETIC INDUSTRY. IT IS MORE AND MORE IMPORTANT FOR MANY CLIENTS TO KNOW WHICH PRODUCTS ARE BEING APPLIED ONTO THEIR NAILS.

Treatment by Ute Lipsdorf

care tipAs a finish I t eat the cuticles with the Pure Gold Nail Power, a nail care gel

containing keratin , amino acids and gold. Apply a generous layer onto

skin and massage it in. As home care I like to recommend our Care Pen

but both products are optimal care products for home care.


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Art.-No. 89422

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Art.-No. 89423




24 | STUDIO LCN | 01.2015

BEAUTY FACE BEAUTY FACE

01.2015 | STUDIO LCN | 25

it!

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CURLJ-Curlfor naturally curved lashes

B-Curlfor stronger curved lashes

C-Curlfor extremely curved lashes

THICKNESS

0,1 mmnatural volume

0,2 mmintensified volume

0,25 mmextreme volume

STARTER SET CAPTIVATING LASHESContents: Captivating Lashes in the following curls: J, B and C each in the following thickness: 0,1; 0,2; and 0,25 mm*; Working ring, 20 pcs. / bag; Crystal holder; Sticker for Crystal holder, 35 pcs. / bag; Micro brush, 100 pcs.; Eyelash brush, 50 pcs. / bag; Eye Make-up Remover, 100 ml; Cleansing Fluid, 100 ml; Eye pads, 10 pair/pack; Tape; Special Adhesive “deep black“, 10 g; Bellows; Special Remover, 8 ml; Tweezers straight; Tweezers curved; Scissors, small; Rhinestones “crystal mini”, 50 pcs.; Rhinestones “multi colour mini“, 50 pcs.; Deep Moisturizing Eye Cream, 12,5 ml; Mascara “High Definition , 14 ml; Poster “Captivating Lashes“ all in a practical bag.**Art.-No.: 45037

*All Captivating Lashes packs contain lashes in the following lengths: 7 mm to 16 mm as follows: Number of rows: 7 mm (x1), 8 mm (x1), 9 mm (x3), 10 mm (x3), 11 mm (x3), 13 mm (x1), 14 mm (x1), 15 mm (x1), 16 mm (x1)

** Captivating Lashes are delivered separately.

All “Captivating Lashes“ are also available individually. You will find the complete p oduct range in our brochure “Captivating Lashes“ (Art.-No.: 63936).

WITH CAPTIVATING LASHES LCN PRESENTS TO YOU A NEW METHOD OF LASH EXTENSION AND LASH DENSIFYING. THESE SILK LASHES CONVINCE WITH THEIR VERY COMFORTABLE WEARING COMFORT AND PROVIDE A BREATHTAKING LOOK. THEY ARE AVAILABLE IN DIFFERENT CURLS , THICKNESS AND LENGTHS. ALL LASHES ARE LINED UP INDIVIDUALLY AND ARE EASY TO PICK UP.

LENGTH

Very short lashes

Main length

Extremely long lashes

7 mm

8 –15 mm

16 mm

1 Studio Skin Expert Set Art.-No.: 13134 · 2 High Definition Mascara Art.-No.: 46071 // 14 ml · 3 Long Wear Eyeshadow smokey Art.-No.: 46085-30 // 4,5 g 4 Perfect Eyeshadow Foundation Art.-No.: 46084· 5 Eyeliner Pencil black Art.-No.: 46082-10· 6 Eyeliner Pencil white Art.-No.: 46082-20· 7 Eyeliner Pencil nude Art.-No.: 46082-30· 8 Eyeliner Pencil grey Art.-No.: 46082-40

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available from April 1st, 2015

we love your

FEET


BEAUTY FEET BEAUTY FEET

we love your

1 Soak Spray Art.-No.: 64119 // 50 ml · 2 Citrus Foot Bath Crystals Art.-No.: 30298 // 100ml · 3 Citrus Foot Peeling Art.-No.: 30407 // 100ml · 4 Citrus Foot Mask Art.-No.: 30397 // 100ml · 5 Citrus Foot Cream Art.-No.: 30286 // 100 ml · 6 Citrus Foot Cream Art.-No.: 30286 // 100 ml · 7 Callus File Modern Line Art.-No.: 20789

THE SUBJECT OF FEET AND LEGS IS STILL LEFT OUT IN THE COLD.

THE FEAR OF MINI SKIRTS! ON A POSITIVE NOTE, IT HAPPENS TO

CREATE ATTENTION.

PERFECT SUMMER FEETContents: Callus File Modern Line, Art.-No.:20789;

7 Wild Herbs Super Soft Foot Balm, Art.-No.:65025

1. Make a great first impression and offer your client a refreshment such as fresh lemonade, lemon tea, or water with fresh lemon. product

Signature Citrus PedicurePOSTER “WE LOVE YOUR FEET“

Art.-No.: 63943 // DIN A1

care tip "perfect summer feet"

We all love summer footwear: sandals, flip-flops, or no shoes at all – and our heels and balls of our feet take a beating and it shows. But with just these two products, your clients can keep their post-pedi summer feet in perfect condition. Used in combination 2 to 3 times per week, our Callus File Modern Line and 7 Wild Herbs Super Soft Foot Balm will help feet stay soft and supple while keeping unsightly calluses at bay!

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2. Cleanse client's feet with Kodan DisinfectantSpray. If toenails have nail polish on them, remove with LCN SPA Orchid Nail Polish Remover.

5. Gently rinse off the exfoliating product with warm water and dry the feet. They are now ready for the treatment.

3. Prepare the feet in a foot bath bowl with warm water and Citrus Foot Bath Crystals, sliced lemons can be added to the foot bath. Let customer soak for approximately 10 minutes.4. Next treat the feet with Citrus Foot Peeling. Spread a walnut-sized portion of the product over both feet and remove dead skin cells through gentle circular movements from the toes towards the heart. This light massage stimulates the circulation.

6. Apply a thick layer of Citrus Foot Mask to both feet and wrap feet with warm towels scented with Citrus Fresh Up Spray.7. Remove the towels after 5-10 minutes and massage the remaining Citrus Foot Mask into the skin.8. Continue massage by applying Citrus Foot Cream to the lower legs and feet. Massage for 10 minutes.

9. Finish with a few sprays of Citrus Fresh Up Spray to the legs. If desired, proceed with polish service.

retail tip: Recommend Citrus Foot Cream and Fresh Up Spray as great products to create a pampering experience at home.

LET'S TALK ABOUT FEET!

DURING WINTER THEY ARE HIDDEN AWAY AND NEGLECTED. AND WITH SPRING ARRIVING IT IS THERE, ALL OF A SUDDEN,

JUST ABOUT ALL WOMEN! VERY FEW CAN SIT BACK AND RELAXWITH PERFECTLY CARED FOR LEGS AND FEET. FOR MOST OF US IT

IS HARD (LEG)WORK. START AHEAD OF TIME BY OFFERING CLIENTSTEMPTING TREATMENTS, AT THE BEGINNING OF THE YEAR ALREADY.

CREATE AN INTEREST FOR THE UPCOMING SEASON OF SHORTSKIRTS BY PLACING ATTRACTIVE POSTERS IN YOUR SALON.

ALSO ACTIVE ADVERTISING LIKE VALUE ADDED SERVICES WILL

spotlightIn order to protect toe nails during summer – for example in public swimming pools, Mykosept containing Bisabolol and Panthenol should be applied onto toes as well as in between toes. Every client should purchase this product as a standard beach bag item! Art.-No. 60209 //50ml dropper.


30 YEARS LCN 30 YEARS LCN

The aspiration to offer productsaccording to the latest and best

standards was never left out of sight by these two entrepreneurs.

We are happy to have found so many faithful, loyal and passionate LCN-users over the past years! As an absolute highlight for our anni-versary year we are presenting an unprecedented luxury series with a Must-Have factor.

This, for one year limited, collectors edition is not only an eye catcher in every bathroom but also offers per-fect care for hands. With its special anti ageing ingredients complex it provides extremely soft, youthful and radiantly beautiful skin. A little thank you to you, this specially cut Crystal-Heart pendant with a nylon chain – from LCN with love!

GRAND JUBILEE EDITION DISPLAY You will receive this display stocked with testers and additional separate products for retail. Contents: all Grand Jubilee Lip Gloss colours; Grand Jubilee Nail Polish, 8 ml; Grand Jubilee Hand Cream, 100 ml; Grand Jubilee A1 Poster Grand Jubilee, free of charge.Art.-No.: 89388 // assortment of 3

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with mirror!

This exclusive Anti-Ageing Ingredients-Complex at a glance

These carefully selected extracts have an antioxidativ and anti-inflammatory e fect

Orchid extract is used for a long time already as a medicinal plant against skin irritations

The special Ingredients-Complex improves the moisture contents of the skin

The rich texture has a nourishing and soothing effect

The skin appears regenerated, smooth and youthful!

GRAND JUBILEE EDITION LIPGLOSS

Intensively shiny Lip Gloss colourswith long lasting factor.Art.-No.: 89322-.. // 6 ml

HAPPY BIRTHDAY,DEAR LCN

30 years LCN –our Anniversary Edition

IT HAS BEEN 30 YEARS NOW SINCE BROTHER AND SISTER MICHAEL KALOW AND BETTINA HILLEMACHER STARTED THE BRAND LCN. FROM AN IDEA THAT STARTED IN 1985 IT HAS GROWN INTO ANINTERNATIONALLY RENOWNED BRAND IN JUST 30 YEARS. A BRAND THAT BELONGS TO THE TOP COMPANIES IN THIS INDUSTRY.

GRAND JUBILEE EDITION NAIL POLISHReflective E fect-Nail Polish. It shimmers in different

colours depending on the light incidence. Your gift: this anniversary edition offers a Crystal-Heart Pendant with a nylon chain.

Art.-No.: 89383 // 8 ml

GRAND JUBILEE EDITION CHAINCrystal-Heart Pendant with a nylon chainArt.-No.: 89427

GRAND JUBILEE EDITION HAND CREAMIntensively nourishing Anti-Ageing Ingredients-Complex for beautiful, youthfuland radiant skin. This Jubilee Hand Cream provides a one of a kind luxuriouscare experience. Your senses will be seduced by this tantalising flowery f agranceas soon as you open this collectors jar in its elegant chrome look. Let you skin be seduced by this luxurious Hand Cream with its rich texture.Selected white tea, orchid and water lily extracts as well as the activeingredients Aloe Vera, Shea Butter and Soy oil provide ultrasoft and smooth skinArt.-No.: 89385 // 100 ml

available from March 15th,

2015

with elegant

packaging

GRAND JUBILEE POSTER Art.-No.: 63941-3 // DIN A1

SET GRAND JUBILEE EDITIONContents: all Grand Jubilee Lip Gloss colours, each 6 ml; Grand Jubilee Nail Polish, 8 ml; Grand Jubilee Hand Cream, 100 ml in a stylish golden bagArt.-No.: 89389

30 | STUDIO LCN | 01.2015

LET‘S TRAVEL TO GREECE LET‘S TRAVEL TO GREECE

01.2015 | STUDIO LCN | 31

1 Lipgloss “in love with Greece“ Art.-No.: 89322-40 // 6 ml· 2 Colour Gel ”azure blue“ Art.-No.: 20605-203 // 5 ml · 3 Nail Polish ”azure blue“ Art.-No.: 43179-203 // 8 ml · 4 Colour Stay SUN Protector Polish Art.-No.: 89390 // 8 ml // Art.-No.: 89392 // 16 ml · 5 Nail Art Liner ”white“ Art.-No.: 44786-60 // 7 ml · 6 Care Pen Calcium Art.-No.: 44317 · 7 Urea 10 % Foot Cream Art.-No.: 64120 // 100 ml

Let’s travel to

THE VERY FIRST ISSUE OF LET’S TRAVEL WILL BE IN A MEDITERRANEAN BLUE – AS A TRIBUTE TO GREECE.

INSPIRED BY THE GREEKS LIVELINESS, THE BEAUTY OF THEIR ISLANDS, MYTHS, HEROES AND EXTRAORDINARY PLACES OF INTEREST,

WE HAVE PUT TOGETHER OUR MOST BEAUTIFUL PRODUCTS FOR YOU. PRODUCTS NOT TO BE MISSED ON THIS JOURNEY.

GREECE

SOL HAND CREAM SPF 15Sunbathing spoils and relaxes. But this soothing pleasure harbours many dangers. Without the right protection the

sun can turn very quickly into an enemy for the skin. Not only our face and body but also our hands are at

the mercy of the sun during summer. With SOL, LCN’s sun care with UV-protection,

your skin can enjoy the sun with perfect protection.Art.-No.: 64336 // 50 ml in a tube

SKIN PERFECTION BRONZING POWDERDelicately shimmering bronzing powder

with 4 colour shades to provide the skin with a natural appearing tanned complexion.

Ideal to perfect the natural skin tone or to accentuate a tanned complexion.

Art.-No.: 46053 // 16 g

HAND & NAIL BATH “GOLDEN GREECE“This luxurious Hand- and Nail Bath provides velvety soft hands with its intensively nourishing active ingredients. It’s creamy consistency indulges the skin and senses and invites to dream. Precious extracts from grape kernel oil and glycerin develop their effectively nourishing properties in lukewarm water.Art.-No.: 89374 // 100 ml

Let’s travel care TipExperience the ultimate refreshment on hot summer days by placing our fast absorbing and intensively nourishing SOL Hand Cream for a couple of hours into the fridge before applying. Especially after a day at the beach when the skin is still glowing will you receive an immediate cooling down with this refreshing treatment.

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My place to be!

Rustic taverns in Crete’s small mountain villagesFor me Crete is one of the most beautiful islands in the Mediterranean Sea - especially because of the vast variety of its different regions. From north to south, from west to east – it is well worth to discover this island. Besides its dreamlike coastal regions with their divine beaches it is most of all Crete’s mountain villages which fascinate me and let me disappear into times long past and a world nearly forgotten. Once you have passed the usual-ly quite spectacular drive and the afternoon heat you will be greeted by the cool mountain air – and of course by the refreshing greek cuisine. There will be no other place to enjoy these delicacies as much as you will when visiting one of the nume-rous taverns all over Crete’s mountain villages.

A personal travel tip by Moloy Chatterjee,Creative Director at Wilde Cosmetics

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STUDIO STORY STUDIO STORY

”SEARCHING FOR SOMETHING ’SPECIAL’ I FOUND A BUSINESS CONCEPT THAT IS A 100 % MATCH FOR MYSELF AS WELL AS MY HIGH EXPECTATIONS. I ALWAYS KNEW ROUGHLY WHAT I WANTED BUT COULD NEVER REALY DEFINE IT UNTIL THE LCN BEAUTY CENTER CONCEPT WAS INTRODUCED TO ME. TODAY MY SUCCESS PROVES ME RIGHT THAT I HAVE MADE THE RIGHT DECISION”Andrea Sawall-Margonari

What made you start with Nail Design?As a client in a Nail Salon I was dissatisfied for many y ars with the result and durability of my sculpted nails. This is how my desire to go into this line of business started. The interest in Nail Design has always been a part of me. I wanted to do things differently, I wanted to make sure that customers will leave Salons satisfied and that they we e look-ing forward to come again. With this in mind I completed my training as a Nail Designer in 1997 and have been working in this industry ever since. In 2000 I opened a large shop in Herrenberg. My clientele grew

continuously and I had to expand my team in order to be able to offer an increasing demand for additional Beauty-Concepts like Pedicure, Cosmetic and Permanent Mak-up.

How did you become a LCN Beauty Center?My big turning point in the cooperation with LCN started with a visit by my Sales Representative Diana Grund (LCN Sales Area Manager). Up to this point the back office was my point o contact. With the support of the Sales Representative I learned more about the possibi-lities of a cooperation with LCN concerning exclusive Nail- and Beauty Salons. Shortly thereafter I decided to start a LCN Premium Center. As I am always on the lookout for something “unusual” it did not take long and I was very excited about the new LCN Beauty Center Concept. During several meetings with the Sales Representative the differences between the already existing LCN Salon Concept was explained to me. The benefits we e very convincing and on May 1st, 2014 I opened my own LCN Beauty Center.

What are the advantages of the LCN Beauty Center Concept?This concept complies completely with my personal quality expec-tations. For Salons there is a high potential in turnover not only in treatments but also product sales. But it is difficult to xhaust these potentials alone. This is where the LCN Beauty Center Concept sets in. With the help of professional Marketing concepts I can easily realize

promotional actions. With the LCN Marketing-Support packages alone I was able to increase my sales and service turnover enormously. Take the “Product of the month” for example. With this concept I can design matching treatment concepts and at the same time I can perfectly promote single products. This saves a lot of time and energy.In addition standardized processes like the optimal cash system simplify my day-to-day business. Based on a qualified p oduct presentation by the Sales Representative I am always one of the firstto be up-to-date on Novelties and Trends. As an exclusive LCN Beauty Center Partner I receive additional support and benefits in form o special offers and regular advanced training as well as exclusive Salon furnishings.

What sets my LCN Beauty Center apart from other Salons?Due to the window decoration as well as exclusive advertising- banners and material provided to me I receive a lot of attention by new clients. Also in the area of Online-Marketing do I receive a lot of valuable tips from LCN. Especially the new and very high quality furnishings stands out compared to my competitors. My customers are excited about the new and elegant appearance of my Salon. As LCN Beauty Center I have the opportunity to request an LCN Trainer to support me in my Beauty Center several times a year with Functions or Seminars. Sales promo-ting events and workshops instantly increase my turnover as well.

STORYStudio

A Visit to the successful LCN Beauty Center by Andrea Sawall-Margonari

The team led by Andrea Sawall-Margonari (center)

Working with LCN is just a lot of fun. Besides all the high quality products, all “Made in Germany”, I am accompanied by the complete LCN Team.My potential is completely exhausted by the sophisticated service package – the LCN Beauty Center. And just like it is in my Salon, as a customer I am at the center of attention. Just because of that I am setting myself apart from a lot of other Salons because customer wishes are a big part of our service.

Thanks for the interview, Ms. Sawall-Margonari


LCN CONCEPTS LCN CONCEPTS

At the LCN NAILBAR:Professional treatments

in a pleasant atmosphere

The LCN NailBar introduces itselfTake a seat at the unique LCN NailBar with its innovative cube style. Your customers will experience professional hand- and nail care treatments with a lifestyle flair in a stylish “Bar atmosphere”.

The NailBars concept of success lies, besides the highly frequented location, in the well-tried standardization processes.

The provision of all advertising- and marketing material as well as a sophisticated cash- and inventory control system allow a best possible planning and the highest possible success.

With the Franchise Concept LCN NailBar you can increase your revenue, based on the average income in the area of Nail Design. This you can achieve with a minimal invest-ment in relation to the income.

Fixed offers for services provided as well as product sales, an optimally coordinated Training and advanced Training-Program – all this offers the WildeGroup to you.

LCN NAILBARThe Nail Salon of the future

LCN DOES NOT ONLY STAND FOR EXTRAORDINARY PRODUCTS IN THE PROFESSIONAL COSMETICS BUT ALSO DEVELOPS FOR YEARS ALREADY SUCCESSFUL BUSINESS MODELS. IN THIS ISSUE WE WILL INTRODUCE TO YOU OUR LATEST CONCEPT: THE LCN NAILBAR

WITH THE INNOVATIVE FRANCHISE CONCEPT, LCN NAILBAR, THE WILDE GROUP HAS CREATED A VERSION OF A MODERN NAIL SALON FIT FOR THE FUTURE. WE HAVE LEARNED FROM 30 YEARS OF EXPERIENCE.

All advantages at a glance!

Top location with the highest customer frequency at a very reasonable rental

Success from the first day – and completelywithout any advertising!

Low first investmen

State of the Art cash system with customer card

Standardized services and processes

Support in finding the right sta f

Extensive and regular Coachings of LCN NailBar operators and employees

No higher qualification o staff members neces-sary as 80 % of services offered will be manicures

Financing through Franchise licensing

Specialized training programs

Modern shopping malls are being visited by an average of 20.000 visitors daily – an ideal base to establish your clientele. The LCN NailBar team of experts from the WildeGroup combines experience in the area of professional cosmetics from three decades with the most modern distribution models of todays time. The result is a unique concept of success.

Renowned object designers, together with the department of development of the WildeGroup, have designed a compact sales area which is optimally adjusted to the demands of the contractor and the clients. This way a innovative Nail Salon of the future was created with minimal space and most modern design.

LCN STUDIO S/S 2015

Documents

Transcript of LCN STUDIO S/S 2015