Lcd Adv in Elevators 1

8/2/2019 Lcd Adv in Elevators 1

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LCD Advertising in Elevators


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For the first time in Pakistan, we at MindSet Art, takes the opportunity tointroduce this exclusive type of Advertising which targets the premium

consumers of the market, reaching a demographic of viewers between the ages

of 18 to 55 years.

The service is innovative in terms of technology and placement. The Mindset Art

LCD AD display are placed in elevators in high traffic buildings, in order tohave a good context for bringing dynamic advertisements to a public who is

receptive and well connected to the latest technology trends.

Your decision to advertise in LCD AD Display will help us;

To disseminate information on your product and Industry by creating awareness.

To inform and educate captive audience.

To create brand and product images.

And to build an institutional image and reach effectively to all target segments with optimumefficiency.


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Why elevator advertising?We know very well our audience

For each building in the Mindset Art portfolio we can offer

information on the number of persons exposed to the elevator

advertising: inhabitants, employees and visitors.

Exposure to the Mindset Art clients commercials is measurable:

An inhabitant of an office building uses the elevator on anaverage of 4 times a day.

A visitor gets in contact with the ad twice per visit. An elevator

The ride lasts between 30 and 180 seconds, an ideal time span for

Exposure to a commercial.

We know about our public details regarding the average income,

the geographical positioning and the professional profile, age

category or fields of interest in the case of office buildings.


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The Mindset Art clients benefit from exclusiveness in the elevator. There areno external stimuli to distract the audience. There are no other mediachannels. Inside the elevator, the eyes and ears of the public areinstinctively looking for sources of information/entertainment.

Exclusiveness is doubled with repeated exposure to the message. Thisincreases the recall rate, refreshes the information in the mind of thereceiver and minimizes the effects of possible disruption (a conversation, amagazine in one hand).

The ads generate interest both in the elevator area, and further on at home

or in the office. The target group receives the message along the entire dayright before taking important decisions on buying a product or a service.


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The Public

The audience for one campaign can surpass 40000

persons/building/month adding the number of employees to that ofvisitors.

Targeting can be made according to the field of activity of the companies in

the building. Moreover, we know the precise interval when the public is exposed to the

commercial (8am 8pm), consumption habits (types of food or media),approximate income, subjects of interest (business and holidays etc.).

Network

The Mindset Art portfolio numbers of office buildings distributed inKARACHI in areas of maximum interest.


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Telecommunication companies Banks

FMCG

Public service messages UP coming Events

TV Dramas

Restaurants

Airlines

Etc etc.


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SHAHRA-E-FAISALAnum Estate (Near Baloch Bridge)Kawish Crown (Near Baloch Bridge)Ibrahim Trade Tower (Near Nokia Sales Office)Progressive Centre (Near Nokia Sales Office)Park Avenue (Citibank office)Fortune Centre (Opposite Citibank)Jason Trade Centre (Opposite Citibank)Kashif Centre (Near Hotel Mehran)

I. I. CHUNDRIGAR ROADLand Mark Plaza (Opposite Jang Press)Techno City (Official address of Samaa & CNBC)Chapel Plaza (Near Pizza Hut)Business & Finance Centre (Opposite State Bank)SADDAR, CLIFTON & M.A.JINNAH ROADStar City Mall (Pakistan's Biggest Mobile Market)

Clifton Centre (KPT Under Pass, Old Schon Circle)Bahria Complex 1 (M. T. Khan Road)Bahria Complex 2 (M. T. Khan Road)Bahria Complex 3 (M. T. Khan Road)Taj Medical Complex (M. A. Jinnah Road)TENTATIVE BUILDINGSThe Plaza (Clifton Area, Near two Swords Round About)Business Avenue (Shahra-e-Faisal, Baluchistan House)The Forum (Clifton)

B U I L D I N G S


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Daily / Monthly Visitor Data on approx basis

Building wise

S/n Building

Visitor per

trip

No.

of Lifts

No. of

Trips

In an

hour

Total

Trips in a

Day

Per day

visitor

No of

floorsNo. of

Offices Per Month

1 Anum Estate 15 02 12 144 4320 8 110 112320

2 Kawish Crown 10 02 14 168 3360 13 89 87360

3

Ibraheem Trade

Tower 12 02 10 120 2880 9 70 74880

4 Park Avenue 10 03 12 144 4320 11 200 112320

5 Jason Trade Centre 08 02 15 180 2880 16 130 74880

6 Fortune Centre 12 02 14 168 4032 13 170 104832

7 Progressive Centre 10 02 16 192 3840 7 120 99840

8 Kashif Centre 12 02 12 144 7488 12 144 194688

9 Clifton Centre 10 02 14 168 3360 6 132 87360

10 Land Mark Plaza 09 02 12 144 2592 13 170 67392

11 Techno City 15 02 15 180 5400 17 180 140400

12 Bahria Complex 1 12 02 14 168 4032 6 146 104832

13 Bahria Complex 2 10 02 12 120 2880 10 160 7488014 Bahria Complex 3 13 02 14 168 4368 10 150 113568

15 Star City Mall 15 02 12 144 4320 14 80 112320

16Business & Finance

Centre 12 02 15 180 4320 16 190 112320

17 Chappal Plaza 15 02 15 180 5400 14 140 140400

18

Taj Medical

Complex 10 02 14 168 3360 17 200 87360

Total Visitors in

Month 1,901,952


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Package Cost

Station : Karachi

Transmission Timings: 08:00 Am to 08:00 Pm

Period : 26 working days in a month

No. Of Buildings : 18 (list attached)

Frequency : 288 Spots per day in 2 Elevators

288 spots based on 30 Sec commercial times


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Mindset ArtMuhammad Atif Khan

Director Client Service

0313-2314464

Email :

[email protected]

[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


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Lcd Adv in Elevators 1

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