LB Overview -
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Transcript of LB Overview -
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Selling productively in this goldmine:
And… Sell directly from QR codes, SMS/MMS campaigns, paid search, or any type
of ad unit? Drive higher conversions? Lower abandonment? Capture purchases at the point of impulse? Track ROI on ad campaigns?
First let’s see what’s going on with mobile now --
via mobile technology
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The incredible mobile commerce statistics
The Market 79% of smartphone users have shopped with their phone
25% of google searches for a brand name – came from a mobile phone 58% of mobile users feel “very comfortable” purchasing via mobile phone
The Problem 50% of mobile shoppers say viewing content is “very difficult”
47% say the checkout process is “too long”
The SolutionAdjust the paradigm to highlight features mobile buyers want
Rapid transaction Simplicity Secure
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How is the Home Depot monetizing its Social Media followers?
The Home Depot’s Twitter redirects to the mobile site with a 11 screen checkout process
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Here we are selling directly from follower on Twitter:
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Clean and simple
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Included interface to your existing billing/shipping
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And all of these without a mobile site or an app
Welcome to Moviefone Mobile Movie Alerts! Get $5 off your next ticket purchase here.
Pinterest Paid Search QR Codes
SMS/MMS TextMessaging
Intext Advertising Video Ads
Display Advertising
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Minimal work is required to launch
For your customer: No Behavior Change
Other solutions require changing behavior: • No account entry• No registering credit cards• No downloading an app• No launch the app • Not a specific site or app to get a benefit• WYSIWYG
For your company: Relationship and service expansion
Other solutions require changing behavior: • eCommerce initiatives will be for your products • Mobile ads focus on sales• Quick hit, impulsive items explode out of warehouses• Loss leaders, excess and seasonal leftovers gone• Buyers behavior ad performance details captured
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How the platform works:
Integration: operates at the source code level Posts transactions directly to retailer’s site
Execution: SaaS model – we set the backend up We do the back end integration; you provide the product data
Code: Together we embed into ad units & linksWindow launches when the consumer clicks/taps on an ad or link
Sell: Broadcast the ads for whatever, whenever and wherever You collect and ship product
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Summary:We convert mobile and social to revenue
• Single click checkout• High conversions• Low abandonment• Not an app• Sell from FB & Twitter• Sell from any ad unit
• No dev work for merchants• One line of code• White-labeled• PCI compliant; secure• Doesn’t try to change
consumer behavior
We guarantee you
higher mobile
conversions!