Laying the Foundation for the Second Transformation Wave (2009)
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Transcript of Laying the Foundation for the Second Transformation Wave (2009)
Laying the Foundation for the
Second Transformation Wave
Marc JadoulBarcelona, 28 April 2009
All Rights Reserved © Alcatel-Lucent 20092 | IMS 2.0 World Forum | April 09
“It’s a great invention, Mr. Bell, … but the
keyboard is a bit tedious for Twittering.”
All Rights Reserved © Alcatel-Lucent 20093 | IMS 2.0 World Forum | April 09
Today’s Hot Topics for Service Providers
Applications& Content
Network
Applications
Enablement
Transformation and optimization of networks and IT systems
Broadband rollout and infrastructure monetization
Reduced cost of service creation, integration and migration
Improved time-to-marketof new services and features
Access to new revenue streams and enhanced customer experience
All Rights Reserved © Alcatel-Lucent 20094 | IMS 2.0 World Forum | April 09
Network First or Services First
All-IP Architecture or IP Overlay
Softswitch or IMS
Feature Continuity or Service Innovation
PSTN Emulation or PSTN Simulation
Cost Optimization or Revenue Growth
Consumption-based or Indirect revenue model
Carrier-driven or Subscriber-driven migration
Strategy Options Menu
All Rights Reserved © Alcatel-Lucent 20095 | IMS 2.0 World Forum | April 09
About the First and the Second Transformation Wave
The First wave• Network first
• Infrastructure modernization
• Broadband rollout
• Cost savings: maintenance,
footprint, real estate, power,
OPEX, …
• Service continuity
• Carrier-driven migration
The Second wave• Services first
• Portfolio differentiation
• RoI on Broadband
• Revenue growth: VoIP,
Multimedia, IM, video,
triple play, FMC, …
• Next generation services
• Subscriber-driven migration
Heavy Reading, April 2008
Nine out of ten telcos expect telephony to become part of a broader communications offering that also includes IM,
video communications, and other non-voice services.
All Rights Reserved © Alcatel-Lucent 20096 | IMS 2.0 World Forum | April 09
Voice Network Transformation Scenarios
TDMSwitch
Class 4Softswitch
Class 5Softswitch
IMSVoice
IMSMultimedia
First Wave Second Wave
Overlay
ALL
IP
Over-
lay
T
D
M
All Rights Reserved © Alcatel-Lucent 20097 | IMS 2.0 World Forum | April 09
Obstacles Experienced during the First Wave
Unrealistic requirements and internal resistance• 100% of products to be migrated
• Unwillingness to kill networks/services
• “No spend on legacy!”
• “Not my customer first!”
Monolithic approach to PSTN migration• All services/features or nothing
• All customer segments or nothing
Massive adoption of competitive services• VoBB, Triple Play bundles, mobile-only, Skype, …
Complexity and costs exceeding expectations• Multi-vendor integration, interop test & end-to-end validation
• Inter-working with legacy and IT (including the processes!)
All Rights Reserved © Alcatel-Lucent 20098 | IMS 2.0 World Forum | April 09
“Mr. Watson, come here!!!”
All Rights Reserved © Alcatel-Lucent 20099 | IMS 2.0 World Forum | April 09
Drivers for the Second Wave
Rationalizing and speeding-up PSTN replacement• Coupling PSTN migration with Access transformation
• Optimizing VoIP rollout, migration scenarios & costs
• Portfolio & features rationalization (e.g. ISDN BRA)
Competing with Cable, Triple Play and OTT services• Dealing with churn, (fixed) line loss, ARPU loss, …
• Reducing time-to-market for new services
Providing value for money to end-users• Creating and delivering Web 2.0 and Telco 2.0 services
Return-on-Investment on Broadband and IP• Getting Broadband revenues beyond access
• Stimulating (mobile) data traffic
• Enabling new applications on FTTx, GPON and LTE
All Rights Reserved © Alcatel-Lucent 200910 | IMS 2.0 World Forum | April 09
The Second Wave has Already Started
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Subscribers
TDM voice Softswitch-based VoIP IMS-based VoIP & MM Services
Legacy phase-out
1st Wave
2nd Wave
All Rights Reserved © Alcatel-Lucent 200911 | IMS 2.0 World Forum | April 09
“How long is she going to stay?”
All Rights Reserved © Alcatel-Lucent 200912 | IMS 2.0 World Forum | April 09
‘Tipping Points’ for Accelerating Transformation
Maintenance cost increase• EOL/EOS or maintenance contract extensions
• ‘Bricks & Mortar’
New investments required in legacy• Legacy core extension
• Legacy OSS investments
Market pull/push for new services• Competitive voice (bundles) offering
• Rising end-user demand for next-generation services
Service provider specific• No simple common threshold applicable to al carriers or markets
Organizational changes and HR• Converging lines of business requiring network changes
• (Upcoming) shortage of legacy-knowledgeable personnel
All Rights Reserved © Alcatel-Lucent 200913 | IMS 2.0 World Forum | April 09
www.linkedin.com/in/mjadoul
Special thanks to ([email protected])
www.alcatel-lucent.com