Laying the Digital Foundation for Your Organization

IN A TIME OF CHANGELAYING THE FOUNDATION

Debbie Bates-Schrott President/CEO Bates Creative@dschrott

“ An EXPLOSION OF CONNECTIVITY, and THE POWER it gives customers, is TURNING COMPANIES UPSIDE DOWN.”

-The Brand Flip by Marty Neumeier

“ Industry is undergoing a MASSIVE MIGRATION from a material-based economy to a digital one.”


94% of people use mobile

apps and mobile web/

browsers, but APPS are the

preference with 36% of

people spending more time using

apps compared to 16% that use

just mobile web. (source: session m)

The number of US adults

reading digital magazines has

increased 13.8% from 2015,

with nearly 42% of US adults

reporting having read one or more

digital magazine issues in the last

30 days. (source: 2016 Mequoda American

Magazine Reader Study & Handbook)

“ The question isn’t whether your COMPANY WILL BE DISRUPTED, but when.”


TIMEDIGITAL

DISRUPTION

FOR

WHEEL OF

DISRUPTION

WITHIN THE WHEEL OF DISRUPTION, THE ‘GOLDEN TRIANGLE’ IS ENCIRCLED BY OTHER EMERGENT TECHNOLOGIES AND SECTORS AFFECTED BY MOBILE, SOCIAL, AND REAL TIME, SUCH AS BIG DATA, GEO-LOCATION, CLOUD, AND MORE.

WEARABLES MAKERS

PAYM

ENTS

VIRTUAL AI + AR

SHARING

INTERNET OF

THIN

GS

BEACON

S

BIG

DATA

APPS

2ND

SCRE

EN

GAMIFICATION MESSAGING

GEOL

OCA

TIO

N

EPHEMERAL

MOBILE SOCIA

L

REAL TIME

DISRUPTIVE TRENDS +

TECHNOLOGIES

CLOU

D

CLOUD

BRIAN SOLIS @BRIANSOLIS ALTIMETER

MOBILE APP WHERE

FIT?

DOES THE

WEBAPPS

SOCIALPRINT

DIGITAL MARKETING

LIVEEVENTS

PUBLISHING

sales enablement • magazines • annual reports • employee communications • training • tourism • external communications • recruitment • news • research reports • and many more.

CONSIDERATIONS

Magazine Digital Transformation- Why do you need a digital Edition of your magazine?

- What is right for your organization?

- What does it need to be for your readers?

- What are the deployment options?

- How do you build an audience and keep it growing?

WHAT’S IN IT FOR THE USER?WHAT KEEPS THEM COMING BACK?

THANK YOU!Debbie Bates-SchrottPresident/CEO, Bates [email protected] x101 [email protected]

twitter: @dschrott

Laying the Digital Foundation for Your Organization

Marketing

Transcript of Laying the Digital Foundation for Your Organization