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    THE LAYING IMPACT SYSTEM

    Copyright LayingImpact.com 2007. All rights reserved

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    Disclaimer and Risk Warning

    All rights reserved. Except for brief quotations in a review of thispublication, no part of this publication may be reproduced, stored in a

    retrieval system, or transmitted in any form or by any means including electronic, mechanical, photocopy, recording, scanning orotherwise without the prior written permission of the author. Failingto abide by this ruling may result in the use of solicitors

    Betting in any forms involves risk. This e-book and the websitehttp://www.layingimpact.com and all the relevant materials,correspondent emails or newsletters are for general informationpurposes only and by no means guarantee their accuracy onstatistics, results within the material. We do not accept any liability for

    error or omission. Examples are provided for illustrative purposesonly and should not be construed as betting advice or strategy.

    By purchasing the e-book, subscribing to our mailing list or using thewebsite you will be deemed to have accepted these terms in full.

    The information provided on this e-book is not intended fordistribution to, or use by any person or entity in any jurisdiction orcountry where such distribution or use would be contrary to law or

    regulation or which would subject us to any registration requirementwithin such jurisdiction or country.

    We reserve the right to change these terms and conditions withoutnotice. You can check for updates to this disclaimer at any timewithout notification.

    http://www.layingimpact.com/http://www.layingimpact.com/
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    Introduction

    Hello and thank you for buying this system. Congratulationfor the wise decision you made on choosing this system, as

    Laying Impact is a revolutionary laying system that helps youmaximize your profits while keeping the risks minimal.

    This is definitely not just another guide, but one whichwould transform your betting and leverage it to a whole newlevel, once and for all.

    All the information in this guide is clearly laid out and

    elaborated straight to the point without any detours, so thatyou wont waste your precious time guessing on theterminologies. But if you have any enquiries, feel free toemail me at [email protected]

    Just spend some time to get used to the system and bring itup to work, and profits from Betfair are yours to lose.

    Kind RegardsThomas Adams

    mailto:[email protected]:[email protected]
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    Table of Contents

    Table of Contents..................................................................4

    The Betting Exchanges and Betfair.......................................5Starting up with Betfair ..........................................................7Learning The Prices (Odds) ..................................................8The Betfair market.................................................................9Laying Impact: The System.................................................11Laying Impact: System In Actions.......................................14Laying Impact: Staking plans ..............................................17Laying Impact: In A Nutshell ...............................................18

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    The Betting Exchanges and Betfair

    The betting industry has been changed dramatically sincethe revolutionary advent of the betting exchanges.Nowadays punters are no longer limited their options tofixed-price odds by traditional bookmakers, instead they canfreely join in an online virtual market called the bettingexchanges, where punters can bet against one another inalmost every thing: basketball, football, tennis, greyhounds,horse racing and even election results.

    A betting exchange differs from a traditional bookmaker in

    the way punters can place their bets. Apart from theconventional back bets for a selection to win, punters arenow allowed lay betting, which puts them in the place of abookmaker. Lay betting basically means to bet on aselection to NOT win (to lose).

    As you are betting against other punters, you can get betterprices as well as a whole lot more flexibility. In addition, in-

    play bets are also available with betting exchanges. Betscan be placed as long as the betted event hasnt beenfinished, and thus the odds will change accordingly to thereal-life event.

    As opposed to traditional bookmakers, betting exchangeswont lose any of their own money, instead theyll charge acertain percentage on any bet won as a commission. Thisfigure is usually 5% as in the case of Betfair, the top bettingexchange available. No commission is charged for losingbets, though.

    You can find in the next page some of the most popularbetting exchanges available in the internet. In the cope of

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    this guide, we will however discuss in depth only the Betfairdue to its status as the top exchange. Nevertheless, you willstill find the information also apply to a certain extent to otherexchanges thanks to their similarities to one another.

    Some of the most popular betting exchanges:

    http://www.betfair.com

    http://www.betdaq.com

    http://www.betsson.com

    http://www.backandlay.com

    http://www.ibetx.com

    http://www.betfair.com/http://www.betdaq.com/http://www.betsson.com/http://www.backandlay.com/http://www.ibetx.com/http://www.ibetx.com/http://www.backandlay.com/http://www.betsson.com/http://www.betdaq.com/http://www.betfair.com/
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    Starting up with Betfair

    Register now and earn a FREE 20 bet

    Simply click on http://www.betfair.com to go to the betfairhomepage. You should see a page similar to that below.

    Click the Open an Account link on the top left hand cornerto open account and fill in your particulars. At the end of theform, you will see this:

    Click yes, and fill in the code 3JRYKKETE , complete theform to create your account.

    http://www.betfair.com/http://www.betfair.com/
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    Bet at least 20 in one bet, or in a series of bets and you willreceive a FREE 20 credited to your account within 48 hours,regardless of if your bets win or lose!After having your account created, just spend some time to

    play around and get used to the general layouts.

    Learning The Prices (Odds)

    The first thing you need to know when placing a bet onBetfair is the betting price, which indicates the profit youwould earn as in back betting or the liability you would

    have to pay in case of lay betting.

    Odds are usually displayed in two conventions, decimal odds(European way) or fractional odds (British way).

    Decimal Odds (European way)

    Decimal odds, which are displayed in decimal format, areused in most betting exchanges. If you are not used to oddssuch as 1.42, 2.40, 3.60, now is the good time to startlearning. Betting exchanges allow prices as least as 1.01 toas great as 1000. The less an odds is, the higher theprobability the event is going to occur, and thus the lessprofit you would earn from betting. Following is the formulato calculate the profit (or liability) from winning a backing bet(or losing a laying bet).

    Profit (liability) = (odds 1) x staking money

    Example 1: You place a 100 back bet on a horse to win at aprice of 2.20. If the horse wins, you would earn a profit of:(2.20 -1) x 100 = 120.

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    Example 2: You bet 100 on a horse to lose at odds of 3.35(a lay bet). If the horse wins (to not lose), you would lose anamount of: (3.35 1) x 100 = 235

    Fractional Odds (British way)

    Traditional bookmakers usually display their odds in fractionsin the forms of 4/1, 6/4, 9/2, etcThe way to change theodds from a fraction to a decimal is layed out in the examplebelow:

    9/2 = 9 divided by 2 = 4.5 + 1 = 5.5

    It is not very important to look at those odds as we aremainly working with Betfair and the decimal odds system.

    The Betfair market

    This section will guide you through every concept of thebetfair betting exchange that you need to know.

    Going to http://www.betfair.com, you would see the list ofevery available market on your left hand side. Click on thehorse racing market and navigate to one of the race, the onesimilar to the following page would be displayed:

    http://www.betfair.com/http://www.betfair.com/
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    The first column lists all the participating horses. The next sixcolumns are divided into backing odds and laying odds with

    all the according unmatched money at each price (will bediscussed in full details later). As you can see, although theodds for backing and laying are shown in purple and redcolor respectively, you can still back or lay bets at the oddsof your choice, as long as there are other punters willinglymatch your money, which means to accept your bet at thatparticular price.

    Note that the odds on the market tend to fluctuate constantlyas a result of money coming in and out both in laying andbacking side. Odds can drop from 4.3 to 3.96 and moveback to 4.1 just in a few second. This fluctuation is the effectof the market liquidity, and would be taken into considerationwhen we are picking out the selections.

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    Laying Impact: The System

    I guess up to this point, you should have obtained all the

    knowledge necessary to start making money from Betfair.So lets fasten the seatbelts as we are taking off to thedreamland of Profits.

    Via this guide, you will pick up a well-researched andmarket-proven laying system that helps to maximize yourprofits while keeping the risks minimal. We have also back-tested the system for the whole years of 2006 and achieved

    an astonishing striking rate as well as profits.

    The core of the Laying Impact System lies in the followingfour rules. Read on, learn them, memorize them, put theminto use, and start making fresh money from Betfair.

    1st Rule: Race Selection

    In order to qualify for the selection, the race MUSThave 9 or more runners. The more runners, the better itis. If you see a race with less than 9 horses running, forgetabout it. Note that the number of runners taken intoconsideration must be the real number of runners that yousee on Betfair market, not the ones on papers or theracing post website, as there would be sometimes a fewnon-runners, which would disqualify a race for candidacy.

    Be very careful about that and make sure the race reallyhas 9 or more runners before proceeding to other rules

    Some of you may be wondering why 9 and more runners.Here is the reason, the more runners, the more chancessurprises are going to happen and the more likely that

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    favourites will lose, which is perfect for our system as wewould bet on those most-likely-to-lose favourites (whichwill be discussed in details in a short while).

    2nd Rule: Selection Time

    The Laying Impact selection process should takeplace 5 minutes before the off.

    Why 5 minutes?

    Around 30 minutes before the off is when the market

    starts moving as more and more punters are jumping in,and it will become more or less settled at around 5minutes before the off. Therefore at this point we wouldhave a much better and clearer of how the odds are doing,thus, being able to pick the right selections for the system.On the other hand, you shouldnt wait until too close to theoff as when the traffics get thicker, there may sometimesbe unforeseen problems that would prevent us fromplacing our bets.

    So, what I usually do is to scan through the races in themorning from the racing post, and note down somepotential candidates. 5 minutes before a certain candidaterace starts, I log in to Betfair and start making theselections and bets.

    3rd Rule: The Four-and-Nine Rule

    The race has to have at least 4 or more horses whichhave Betfair lay odds not greater than 9. In other words,the 4th smallest lay odds must not exceed 9.00, strictly, nocompromising or exception. The reason for this

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    and achieve great results of averagely 1.83 winningpoints per day.

    Laying Impact: System in ActionsNow Im going to show you exactly how the system works inreal-life actions:

    The race Im showing you here is at Curragh 15:40, theabove screenshot was taken 5 minutes before the off. Asyou can see, I have highlighted the points where you should

    pay attention to. On the top left corner, you can see thenumber of selections as 9, thus, the race satisfied ourcondition of racers number.

    On the right hand side, at the lay column, you would see the4 favourites whose odds are encircle by the red squares.

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    Those are Jumbajukiba (4.1), Decado (5.8), ThoughtlessMoment (6.2) and Lord Admiral (8.6), among which,Thoughtless Moment and Lord Admiral would be ourselections (specified by the gold square).

    Around 15-20 minutes later, the result came out:

    As you can see, our selections finished 3rd and 4th

    respectively, which means we have pocketed 2 winning bets,so easily, no stress, no hassle.

    And here is another example from Stratford 15:55. Our twoselections, as shown in the below picture were OrionExpressand Colourful Life.

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    Laying Impact: Staking plans

    With a proven winning rate of averagely 1.83 points per day,

    a level staking plan would bring out the best from this system.I would recommend you start with a stake of 1/50 your banksize, which means, if your bank is 500, you start with a 10stake. Every time the bank is doubled, you can increase yourstake accordingly.

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    Laying Impact: In A Nutshell

    You can print this page out and read it anywhere, anytime

    Im sure that if you follow the system, profits from Betfair

    would be yours to lose. So simple, no stress, no hassle, andyou can do it every time of the day with any kind of racesfrom any country, just as you want it, because the Betfairmarkets are live 24/7.

    Kind RegardsThomas Adams

    The Laying Impact SystemFour Golden Rules

    1. Only races with 9 or more runners(Kinds of race, class, and country dont matter here).

    2. Place your bets 5 minutes before the start

    3. The race must have at least 4 horses with odds notgreater than 9.00. In other words, the 4

    thfavorite horse must

    have odds smaller than 9.00

    4. Lay the 3rd and 4th favorite horses from the same race.