LAWYERS 1 WEBSITE DESIGN FOR - LawLytics · 2019-04-18 · Aesthetics and usability The importance...
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1 LawLytics Phone: (800) 713- 0161 Email: [email protected] Website: www.LawLytics.com WEBSITE DESIGN FOR LAWYERS
Transcript of LAWYERS 1 WEBSITE DESIGN FOR - LawLytics · 2019-04-18 · Aesthetics and usability The importance...
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LawLytics
Phone: (800) 713- 0161
Email: [email protected]
Website: www.LawLytics.com
WEBSITE DESIGN FOR LAWYERS
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INTRODUCTION
Victoria BluteLawLytics Community Manager
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TODAY’S WEBINAR● Aesthetics and usability
● The importance of white space
● Defining your law firm’s brand
● Logos, taglines and colors
● Site speed and slimming your site
● Readability on the web
● Social media from a design perspective
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WHAT IS LAWLYTICS?LawLytics is the leading website system for lawyers who want their marketing to work without wasting time or money.
Unlike lawyers who hire overpriced design agencies, our members don’t overpay for useless website designs that dazzle but don’t perform.
Unlike lawyers who use do-it-yourself website builders, our members avoid making poor design decisions and struggling with technology.
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YOUR LAW FIRM WEBSITE DESIGN
Is your website design for you or
for your potential clients?
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WEBSITE AESTHETICS
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THE IMPORTANCE OF USABILITY
“Coffeepot for Masochists.”
From the collection of Don Norman, 2002.
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FOCUS ON WHAT MATTERS.
Don’t sweat the small stuff.
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THE IMPORTANCE OF WHITE SPACE
Minimalism brings important
content forward and minimizes
distractions.
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LESS IS MORE: HICK’S LAW
Related phenomenon:
“Analysis Paralysis.”
Too many choices can
overwhelm.
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YOUR LAW FIRM WEBSITE’S LINKS
“See our firm’s case results here.”
vs.
“See our case results.”
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YOUR LAW FIRM’S BRAND
How does branding affect your law firm?
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DEFINING YOUR LAW FIRM’S BRAND
• What is your firm’s mission?
• What are the benefits of choosing your firm?
• What do clients think of your firm?
• What qualities do you want prospective clients to associate with your law firm?
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LAW FIRM TAGLINES
Does your tagline capture your brand?
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CHOOSING A LOGO
What’s in a good logo?
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THE SHAPE OF YOUR LOGO
How do potential clients respond to different logo shapes?
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THE PSYCHOLOGY OF COLORS
How do colors affect the perceptions of your potential clients?
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THE PSYCHOLOGY OF COLORS
Red:• Ambition• Aggression• Power• Success
Red alternatives: Carmine, crimson, ruby, scarlet, vermilion
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THE PSYCHOLOGY OF COLORS
Orange:• Action• Assurance• Change• Enthusiasm
Orange alternatives: Apricot, carrot, peach, persimmon, tangerine
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THE PSYCHOLOGY OF COLORS
Yellow:• Hope• Happiness• Intelligence• Youth
Yellow alternatives: Canary, citrine, goldenrod, lemon, mustard
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THE PSYCHOLOGY OF COLORS
Green:• Calm• Efficient• Growth• Safety
Green alternatives: Asparagus, forest green, lime green, sea green, olive green
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THE PSYCHOLOGY OF COLORS
Blue:• Relaxation• Communication• Trust• Progress
Blue alternatives: Azure, cerulean, Prussian blue, turquoise, teal
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THE PSYCHOLOGY OF COLORS
Purple:• Luxury• Intelligence• Independence
Purple alternatives: Amethyst, lavender, lilac, plum, violet
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THE PSYCHOLOGY OF COLORS
Brown:• Reliability• Stability• Nature• Humility
Brown alternatives: Bronze, chestnut, ecru, mahogany, taupe
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THE CASE FOR RESPONSIVE SITES
Responsive websites vs. mobile-friendly websites
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SLIMMING YOUR LAW FIRM WEBSITE
● Remove extraneous copy and other heavy elements
● Increase readability ● Site speed
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REMOVING HEAVY ELEMENTS
Everything you put on your website needs a function and purpose.
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INCREASING READABILITY
• Choosing fonts wisely
• Font size and line spacing
• High contrasts
• Shorter lines & paragraphs
• Highlights and lists (bullets)
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SITE SPEED & YOUR LAW FIRM WEBSITE
How important is site speed?
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SOCIAL MEDIA FROM A DESIGN PERSPECTIVE
• Images• Logos• Consistent branding
